---
title: "Trend — air plants - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/air-plants/trend"
last_updated: "2026-08-09T13:15:23.302Z"
locale: en
meta:
  description: "Niche score 61/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — air plants - Flapen"
---

# **air plants**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 22Conversion 40Competition 83Returns 96Price range 59Avg price 79Brand share 51Review moat 39Quality gap 70

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.40**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$743K**

$743K/yr · 1.4M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$3.93–$30.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,640.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

## Trend