---
title: "9x18 Outdoor Rug — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/9x18-outdoor-rug"
last_updated: "2026-08-09T08:15:08.738Z"
locale: en
meta:
description: "Niche score 60/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "9x18 Outdoor Rug — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **9x18 outdoor rug**
**Worth a look**
Shows demand growing +134.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 96Conversion 8Competition 96Returns 53Price range 24Avg price 78Brand share 75Review moat 42Quality gap 63
**Growth**
**Incredible****+134.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$91.47**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,259.28**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$105K**
$105K/yr · 179K searches
**Price range**
**Bad****$15.18–$370.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 9x18 outdoor rug is a $105K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **9x18 outdoor rug market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#313**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**88**
**Top-5 brand share**
**60%**
Top 20: 91%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**34%**
- Garvee20% - GENIMO16% - MilleLoom9% - GAOMON7% - SAND MINE7% - Outsunny6%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +134.2% search growth over the last 90 days.
7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/9x18-outdoor-rug/trend)
## **Top 9x18 outdoor rug search terms**
- **9x18 outdoor rug**34K/yr+179.7%0.7% conv. - **outdoor rug 10x20**25K/yr+159.1%0.6% conv. - **8x16 outdoor rug**16K/yr+135.9%0.6% conv. - **10 x 20 outdoor rug**15K/yr+242.9%0.7% conv. - **large outdoor rugs 16x20 clearance**14K/yr+49.3%0.2% conv. - **10x20 outdoor rug waterproof**8K/yr+236.3%0.8% conv. - **outdoor camping rugs 10x20**11K/yr+89.1%0.6% conv. - **8x20 outdoor rug**6K/yr+290.8%0.4% conv. - **12x20 outdoor rug**6K/yr+165.3%0.4% conv. - **10x20 rug**11K/yr+6.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/9x18-outdoor-rug/search-terms)
## **Top 9x18 outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)**HUGEAR**$62.01**4.3★3,726 rev](https://www.amazon.com/dp/B0CC8M92B9) [2**GENIMO Outdoor Rug Waterproof 10 x 20 Reversible Plastic Straw Rug Lightweight Large RV Camping Mat for Patio Deck Camper Balcony Backyard Picnic Black & Gray**GENIMO**$184.36**4.2★7,576 rev](https://www.amazon.com/dp/B0D3ZZ84QR) [3**Garvee Outdoor Rug 10x20 for Patios Clearance Reversible Outdoor Plastic Straw Waterproof Camping Carpet Large Area Rugs Patio Mats for Outside RV Camper Deck Porch Beach Picnic (Grey/White)**Garvee**$85.23**4.4★299 rev](https://www.amazon.com/dp/B0FCS6TPDR) [4**SAND MINE Waterproof Outdoor Rug 10x20 ft Plastic Reversible Rug Modern Area Rug Large Floor Mat for Outdoors RV Patio Backyard Deck Picnic Beach Camping Black & Beige**SAND MINE**$175.46**4.4★11,393 rev](https://www.amazon.com/dp/B0CR5F331X) [5**Washable Indoor Outdoor Rug Weather Resistant Carpet Modern Solid for Porch Deck Balcony Backyard Patio Rug 5x7 Gold Brown**Lena Rug**$69.49**3.9★19 rev](https://www.amazon.com/dp/B0BYB1GNRM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garvee Outdoor Rug 10x20 Waterproof Reversible Foldable Plastic Straw Rug Botanical cottagecore Large Outdoor Rugs Patio Camping RV Carpet for Deck Camper Porch Balcony Backyard Picnic Beach Grey**Garvee**$134.29**107 rev3mo ago](https://www.amazon.com/dp/B0G49GY71X) [**Garvee Waterproof Outdoor Rug 10x20 Checkered Foldable Plastic Straw Patio Camping Rug Outdoor RV Carpet for Deck Camper Porch Balcony Backyard Picnic Beach Black and Brown**Garvee**$125.33**137 rev4mo ago](https://www.amazon.com/dp/B0G49CM62D) [**MilleLoom 10x20 Large Outdoor Patio Rug Modern Striped Plastic Straw Outdoor Rugs Waterproof Foldable UV Resistant Camping Reversible Mats for Deck Camper Balcony Beach RvLight Brown/Coffee**MilleLoom**$77.61**32 rev4mo ago](https://www.amazon.com/dp/B0GQFCVYCH) [**MilleLoom Boho 10x20 Waterproof Outdoor Rug Reversible Plastic Straw Mat Tribal Geometric Washable RV Camping Carpet Foldable UV Resistant Deck Rug for Picnic Backyard Balcony Porch Patio Yellow**MilleLoom**$70.76**43 rev4mo ago](https://www.amazon.com/dp/B0GQ912BH7) [**MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange**MilleLoom**$68.66**55 rev5mo ago](https://www.amazon.com/dp/B0GMWDMVQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garvee Waterproof Outdoor Rug 10x20 Checkered Foldable Plastic Straw Patio Camping Rug Outdoor RV Carpet for Deck Camper Porch Balcony Backyard Picnic Beach Black and Brown**Garvee**$125.33**4.3★**▲ 67%**](https://www.amazon.com/dp/B0G49CM62D) [**Garvee 9x18 Outdoor Rug Extra Large Waterproof Patio Carpet Reversible Plastic Straw Mat for Deck Backyard Balcony RV Camping Easy Clean Portable Outdoor Mat Black/Brown**Garvee**$66.30**4.4★**▲ 66%**](https://www.amazon.com/dp/B0GGJ8SD7H) [**HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)**HUGEAR**$62.01**4.3★**▲ 65%**](https://www.amazon.com/dp/B0CC8M92B9) [**MilleLoom 10x20 Large Outdoor Patio Rug Modern Striped Plastic Straw Outdoor Rugs Waterproof Foldable UV Resistant Camping Reversible Mats for Deck Camper Balcony Beach RvLight Brown/Coffee**MilleLoom**$77.61**4.4★**▲ 65%**](https://www.amazon.com/dp/B0GQFCVYCH) [**MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange**MilleLoom**$68.66**4.4★**▲ 64%**](https://www.amazon.com/dp/B0GMWDMVQ5)
**~~View all trending →~~**
## **What buyers say about 9x18 outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good Quality”*
**Color**15%
*“Vibrant color”*
**Value For Money**9%
*“Affordable price”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Size-Overall**5%
*“Love the size”*
**Durability**4%
*“Seems to be holding up great”*
**Design-Overall**4%
*“Beautiful design”*
**Weight Light**4%
*“Light and easy to put down”*
**Ease Of Cleaning**4%
*“Easy clean”*
**Suitable For Outdoor**3%
*“Great for Outdoors”*
### **What buyers complain about **
**Quality-Overall**20%
*“Quality control issues”*
**Material Quality**10%
*“Material very thin”*
**Durability**9%
*“Not durable”*
**Thickness**9%
*“I just wish it were a little bit thicker”*
**Size-Overall**5%
*“Not true to size”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Value For Money**4%
*“Not really worth the price”*
**Strength**4%
*“Very flimsy”*
**Color**4%
*“Wrong color”*
**Flatness**2%
*“It hasnt completely flattened out”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**20%
**Color**16%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Thickness**2%
**Thin**2%
**Weight Light**2%
**Strength**2%
**Value For Money**1%
## **Common questions**
- **Is 9x18 outdoor rug profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 155 tracked products. 16 of 77 products launched in the last 360 days are still selling. 90-day search growth is +134.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the 9x18 outdoor rug niche?**
- 42 brands and 88 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in 9x18 outdoor rug?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.9%.
- **What does it cost to enter the 9x18 outdoor rug niche?**
- Listings span $15.18–$370.11; the average listing price is $91.47 (sweet spot $15–$100). The average incumbent carries 2,259 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)