---
title: "951-12690 Oil Filter — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/951-12690-oil-filter"
last_updated: "2026-08-09T03:56:41.293Z"
locale: en
meta:
description: "Niche score 50/100 · $39K/yr market · 17K searches/yr · $13.94 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $39K/yr market · 17K searches/yr · $13.94 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "951-12690 Oil Filter — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **951-12690 oil filter**
**Worth a look**
Shows searches that convert (16.5% search→purchase), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 70Conversion 98Competition 25Returns 88Price range 45Avg price 66Brand share 35Review moat 85Quality gap 21
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****292.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+51.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.94**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$8.54–$20.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 17K searches
According to Flapen's Amazon United States niche tracking, 951-12690 oil filter is a $39K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **951-12690 oil filter market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$28K–$35K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**10%**
- Maxpower29% - Hipa22% - Venseri14% - Harbot12% - Butom8% - Savior6% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.8% search growth over the last 90 days.
900700Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/951-12690-oil-filter/trend)
## **Top 951-12690 oil filter search terms**
- **951-12690 oil filter**6K/yr+46.8%13.0% conv. - **951-12690**6K/yr+47.3%14.0% conv. - **751-12690 oil filter**4K/yr+67.6%12.9% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/951-12690-oil-filter/search-terms)
## **Top 951-12690 oil filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maxpower 334299 Oil Filter MTD Cub Cadet and Troy-Bilt**Maxpower**$10.44**4.7★539 rev](https://www.amazon.com/dp/B078XXSV12) [2**951-12690 751-12690 Oil Filter for MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU MTD XT1 XT2 Craftsman LT1500 T1000 R1000 TB30R Mower**Venseri**$13.34**4.7★333 rev](https://www.amazon.com/dp/B081DJTDN2) [3**Harbot 951-12690 Oil Filter for Premium OHV 420cc Powermore Engines 751-12690 751-11501 MTD XT1 XT2 Craftsman LT1500 T1000 R1000 Troy Bilt TB30R Mower**Harbot**$9.40**4.6★478 rev](https://www.amazon.com/dp/B07Y9VMM6W) [4**951-12260 937-05065 Air Filter + 951-12690 Oil Filter Spark Plug for MTD Craftsman Powermore 420CC LT4200 T1000 T1200 R1000 CC760ES Troy-Bilt TB30R Lawn Mower**Butom**$18.97**4.5★740 rev](https://www.amazon.com/dp/B07MPVWVFD) [5**Hipa 937-05066 Air Filter Cub Cadet 951-12690 Oil Flter for MTD 737-05066 547cc OHV Cub Cad XT1-LT42 XT1-LT46 Lawn Mower Tractor Troy Bilt TB42 TB46 Craftsman T1300 T1500 4X90HU 8X90KU 8X90ZU 9X90HU**Hipa**$20.28**4.5★392 rev](https://www.amazon.com/dp/B08JH2NFKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hipa 951-12690 Oil Filter for MTD 751-12690 334299 4P90HU 4P90HUA 4P90HUB 4P90JHA Craftsman LT1500 LT3800 LT4200 R1000 T1000 T1200 Cub Cadet and Troy-Bilt XT1 XT2 Lawn Mower Engine**Hipa**$8.54**23 rev1y ago](https://www.amazon.com/dp/B0DMV9T99T) [**Hipa 2 Pack 951-12690 Oil Filter for MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA Craftsman LT1500 LT3800 LT4200 R1000 T1000 T1200 Cub Cadt XT1 XT2 Lawn Mower**Hipa**$12.26**37 rev1y ago](https://www.amazon.com/dp/B0DMVCJQBM) [**Chikia 951-12690 Oil Filter 751-12690 for MTD Cub Cadet 751-11501 Troy Bilt 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU XT1 XT2 Craftsman LT1500 T1000 R1000 TB30R Lawn Mower**Chikia**$12.73**62 rev3y ago](https://www.amazon.com/dp/B0C573SWXN) [**MOWFILL 2 Pack 951-12690 751-12690 751-11501 490-201-0010 Oil Filter Fit MTD 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU 4P90JUA 4P90JUB 4P90JUC 4P90M0 4P90MU 4P90MUA 4X90HU Lawn Mower**MOWFILL**$12.38**4 rev4y ago](https://www.amazon.com/dp/B0D9QMQTJ9) [**Hipa 937-05066 Air Filter Cub Cadet 951-12690 Oil Flter for MTD 737-05066 547cc OHV Cub Cad XT1-LT42 XT1-LT46 Lawn Mower Tractor Troy Bilt TB42 TB46 Craftsman T1300 T1500 4X90HU 8X90KU 8X90ZU 9X90HU**Hipa**$20.28**392 rev5y ago](https://www.amazon.com/dp/B08JH2NFKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chikia 951-12690 Oil Filter 751-12690 for MTD Cub Cadet 751-11501 Troy Bilt 4P90HU 4P90HUA 4P90HUB 4P90JHA 4P90JT 4P90JU XT1 XT2 Craftsman LT1500 T1000 R1000 TB30R Lawn Mower**Chikia**$12.73**4.7★**▲ 31%**](https://www.amazon.com/dp/B0C573SWXN) [**CUB CADET 951-12690 Engine Oil Filter CC30 CC760 CC800 XT1 XT2 LT42 LX46 ZT1-46 Lawn Mowers**CUB CADET**$15.66**4.4★**▲ 30%**](https://www.amazon.com/dp/B00CSC4JNM) [**Hipa 951-12690 Oil Filter for MTD 751-12690 334299 4P90HU 4P90HUA 4P90HUB 4P90JHA Craftsman LT1500 LT3800 LT4200 R1000 T1000 T1200 Cub Cadet and Troy-Bilt XT1 XT2 Lawn Mower Engine**Hipa**$8.54**4.9★**▲ 16%**](https://www.amazon.com/dp/B0DMV9T99T) [**Savior 3pcs 751-12690 751-11501 Oil Filter for MTD 490-201-0010 Premium OHV 382cc 420cc 439cc 452cc 547cc 679cc Powermore Engines Replace for 951-12690**Savior**$19.69**4.7★**▲ 11%**](https://www.amazon.com/dp/B0814XSPTW) [**Harbot 951-12690 Oil Filter for Premium OHV 420cc Powermore Engines 751-12690 751-11501 MTD XT1 XT2 Craftsman LT1500 T1000 R1000 Troy Bilt TB30R Mower**Harbot**$9.40**4.6★**— 7%**](https://www.amazon.com/dp/B07Y9VMM6W)
**~~View all trending →~~**
## **What buyers say about 951-12690 oil filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Perfect fit”*
**Advertised Vs Actual Product**21%
*“Exactly as advertised”*
**Filtration**15%
*“Nice filters”*
**Value For Money**9%
*“Great price on 2 filters”*
**Ease Of Use**4%
*“Very convenient”*
**Assembly/Installation**4%
*“Easy install”*
**Correct Contents**3%
*“Parts fit”*
**Quality-Overall**3%
*“Good quality product”*
**Durability**2%
*“durable casing”*
**Motor Power**1%
*“Worked as expected for our mower”*
### **What buyers complain about **
**Size-Overall**31%
*“spark plug is wrong size”*
**Filtration**14%
*“the filter in that kit was completely wrong”*
**Leak-Proof**14%
*“Gas filter just leaks”*
**Advertised Vs Actual Product**13%
*“Incorrect description, in regards to what mowers this is for”*
**Quality-Overall**8%
*“Parts are really cheap made”*
**Compatibility-Overall**8%
*“Does not fit TB30”*
**Assembly/Installation**1%
*“The issue was that the fuel filter was installed”*
### **Top return reasons **
**Size-Overall**60%
**Filtration**17%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**6%
**Compatibility-Overall**5%
**Shape/Style**1%
**Maintenance And Repair**1%
**Functionality-Overall**0%
**Quality-Overall**0%
**Leak-Proof**0%
## **Common questions**
- **Is 951-12690 oil filter profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 13 tracked products. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 951-12690 oil filter niche?**
- 10 brands and 22 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in 951-12690 oil filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Leak-Proof. The return rate is 1.3%.
- **When does demand for 951-12690 oil filter peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the 951-12690 oil filter niche?**
- Listings span $8.54–$20.28; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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