---
title: "72 Cell Seed Starter Tray — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/72-cell-seed-starter-tray"
last_updated: "2026-08-06T23:10:43.882Z"
locale: en
meta:
description: "Niche score 46/100 · $47K/yr market · 30K searches/yr · $32.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $47K/yr market · 30K searches/yr · $32.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "72 Cell Seed Starter Tray — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **72 cell seed starter tray**
**Skip it**
Soft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 55Competition 46Returns 95Price range 86Avg price 95Brand share 46Review moat 59Quality gap 63
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.96–$70.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,158.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$47K**
$47K/yr · 30K searches
**Growth**
**Bad****-72.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 72 cell seed starter tray is a $47K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **72 cell seed starter tray market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **97%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**34**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 91%
**Open market**
**20%**
- Gardzen23% - RooTrimmer22% - Burpee14% - Omitgoter14% - LARNORJE5% - Apipi2%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -72.7% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/72-cell-seed-starter-tray/trend)
## **Top 72 cell seed starter tray search terms**
- **72 cell seed starter tray**20K/yr-70.7%4.2% conv. - **72 cell seed starter tray with dome**6K/yr-76.8%2.4% conv. - **72 cell seed tray**4K/yr-76.5%4.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/72-cell-seed-starter-tray/search-terms)
## **Top 72 cell seed starter tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RooTrimmer Deep 72 Cell Seedling Trays Thick Durable 72 Cell Plug Tray Big Cell Seed Trays for 1020 Flat Trays Germination (10-Pack 21.2511 2.36 Height High)**RooTrimmer**$36.79**4.5★601 rev](https://www.amazon.com/dp/B0C64GDHFY) [2**Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in**Omitgoter**$46.16**4.6★31 rev](https://www.amazon.com/dp/B0GFN7ZV6Q) [3**Gardzen 5-Set Seed Starter Tray Kits Durable Plant Germination Trays with Humidity Vented Domes and Bases Ideal for Seed Starting Indoor Gardening and Greenhouse (Total 200 Cells)**Gardzen**$18.76**4.6★6,530 rev](https://www.amazon.com/dp/B07R9S38VX) [4**Burpee Self-Watering Seed Starter Tray 72 Cells**Burpee**$19.19**4.3★3,467 rev](https://www.amazon.com/dp/B00SNLOTUK) [5**Gardzen 10 Pack 72 Cell Seed Starter Trays 1.57 Deep Plug Tray for Seedlings Thick Seedling Trays with Drainage Holes Fit Standard 1020 Drip Tray for Indoor&Outdoor Use**Gardzen**$30.11**4.0★33 rev](https://www.amazon.com/dp/B0FNMHY6SJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vesici 32 Pack Seed Starter Trays 72 Cell Seedling Trays with 1020 Flat Tray Deep Plug Nursery Plant Pots for Germination Water Collection Indoor Outdoor Seed Starting & Transplanting**Vesici**$27.77**11 rev5mo ago](https://www.amazon.com/dp/B0GHXZNL1N) [**Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in**Omitgoter**$46.16**31 rev6mo ago](https://www.amazon.com/dp/B0GFN7ZV6Q) [**Gardzen 10 Pack 72 Cell Seed Starter Trays 1.57 Deep Plug Tray for Seedlings Thick Seedling Trays with Drainage Holes Fit Standard 1020 Drip Tray for Indoor&Outdoor Use**Gardzen**$30.11**33 rev10mo ago](https://www.amazon.com/dp/B0FNMHY6SJ) [**ZJP 5-Pack Seed Starter Trays Set Includes 1020 Trays (No Holes) + 72-Cell Deep Plug Trays (2.44 Deep) + 5 Clear Humidity Domes for Vegetables Herbs Flowers**ZJP**$60.27**16 rev11mo ago](https://www.amazon.com/dp/B0FHQNZ5M4) [**RooTrimmer 10 Pack 1020 Trays No Holes and 10 Pack 72 Cell Seed Starter Tray 20 x 10 - Heavy Duty Reusable Plastic Seed Starter Kit for Microgreens Seed Germination & Plant Propagation (10 Sets)**RooTrimmer**$63.38**135 rev1y ago](https://www.amazon.com/dp/B0F28H9WPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vesici 32 Pack Seed Starter Trays 72 Cell Seedling Trays with 1020 Flat Tray Deep Plug Nursery Plant Pots for Germination Water Collection Indoor Outdoor Seed Starting & Transplanting**Vesici**$27.77**3.2★**▲ 433%**](https://www.amazon.com/dp/B0GHXZNL1N) [**Omitgoter 72-Cell Seed Trays with Drainage Trays-10 Sets 20 Packs-1020 Durable Plastic Plant Tray for Seed Germination21x11x1.81 in**Omitgoter**$46.16**4.6★**▲ 170%**](https://www.amazon.com/dp/B0GFN7ZV6Q) [**Elcoho 15 Pack Seed Starter Trays 72 Cells Seedling Trays Kit with 1080 Cells Plant Nursery Pots Plastic Plant Grow Plug Trays Mini Propagator for Garden Plant Germination 21.3 x 11 Inches**Elcoho**$25.42**4.2★**▲ 145%**](https://www.amazon.com/dp/B09L4H8DXY) [**Apipi Seed Starter Tray Fits 1020 Growing Trays - 15 Pcs 72 Cell Reusable Seedling Nursery Trays Thick Gardening Germination Trays with Drain Holes for Plant Seeds Propagation**Apipi**$31.30**4.4★**▲ 120%**](https://www.amazon.com/dp/B08THNN1YV) [**RooTrimmer 10 Pack 1020 Trays No Holes and 10 Pack 72 Cell Seed Starter Tray 20 x 10 - Heavy Duty Reusable Plastic Seed Starter Kit for Microgreens Seed Germination & Plant Propagation (10 Sets)**RooTrimmer**$63.38**4.5★**▲ 104%**](https://www.amazon.com/dp/B0F28H9WPV)
**~~View all trending →~~**
## **What buyers say about 72 cell seed starter tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**21%
*“Great product for starting seeds indoors”*
**Quality-Overall**14%
*“It seems to be well made”*
**Strength**10%
*“Extremely sturdy”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“Worth the money”*
**Advertised Vs Actual Product**6%
*“As Advertised”*
**Durability**5%
*“Everything in the kit seems to be of good, durable quality”*
**Size-Overall**4%
*“The cells are well sized”*
**Recycle/Reuse**2%
*“I also like that theyre reusable”*
**Ease Of Cleaning**2%
*“So clean and easy to use”*
### **What buyers complain about **
**Size-Overall**17%
*“Small cells”*
**Plant Growth**9%
*“not a single seed grew in these”*
**Strength**6%
*“which means its not very strong”*
**Moist/Dry**4%
*“dry at the edges”*
**Durability**4%
*“They easily break apart”*
**Value For Money**4%
*“theyre expensive”*
**Quality-Overall**3%
*“NEED BETTER QUALITY CONTROL”*
**Material Quality**3%
*“cheap materials”*
**Ease Of Use**3%
*“The trays are also very difficult to pull apart”*
**Water Resistance**3%
*“would no longer hold water”*
### **Top return reasons **
**Size-Overall**57%
**Value For Money**9%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Material Quality**4%
**Plant Growth**3%
**Functionality-Overall**3%
**Strength**2%
**Quality-Overall**1%
**Durability**1%
## **Common questions**
- **Is 72 cell seed starter tray profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 72 cell seed starter tray niche?**
- 20 brands and 34 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in 72 cell seed starter tray?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Strength. The return rate is 1.0%.
- **When does demand for 72 cell seed starter tray peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the 72 cell seed starter tray niche?**
- Listings span $7.96–$70.54; the average listing price is $32.96 (sweet spot $15–$100). The average incumbent carries 1,159 reviews — the moat a new listing must climb.
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