---
title: "7 Blade Reel Mower — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/7-blade-reel-mower"
last_updated: "2026-08-09T03:43:47.487Z"
locale: en
meta:
description: "Niche score 43/100 · $159K/yr market · 36K searches/yr · $129.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $159K/yr market · 36K searches/yr · $129.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "7 Blade Reel Mower — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **7 blade reel mower**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 98Conversion 42Competition 5Returns 39Price range 0Avg price 65Brand share 0Review moat 46Quality gap 84
**Growth**
**Incredible****+224.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$129.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,946.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$159K**
$159K/yr · 36K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$112.49–$142.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 7 blade reel mower is a $159K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **7 blade reel mower market data**
- **Units sold / yr**
- **750–1K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$130K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Earthwise63% - American Lawn Mower Company16% - Scotts16% - Great States4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +224.3% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 19.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/7-blade-reel-mower/trend)
## **Top 7 blade reel mower search terms**
- **7 blade reel mower**13K/yr+327.5%2.3% conv. - **earthwise reel mower**9K/yr+98.2%2.5% conv. - **earthwise 7 blade reel mower**8K/yr+585.9%4.3% conv. - **reel mower 7 blade**4K/yr+189.9%2.3% conv. - **earthwise 16 inch reel mower**2K/yr+101.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/7-blade-reel-mower/search-terms)
## **Top 7 blade reel mower products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$48K45%$72K60%$95K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey**Earthwise**$123.88**4.2★1,773 rev](https://www.amazon.com/dp/B01LYVKRI9) [2**Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green**Scotts**$133.62**4.2★410 rev](https://www.amazon.com/dp/B084MNP9Y3) [3**American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher**American Lawn Mower Company**$142.83**3.9★211 rev](https://www.amazon.com/dp/B0BJ4QDY1S) [4**American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener**American Lawn Mower Company**$137.99**4.1★182 rev](https://www.amazon.com/dp/B0G3YGL44R) [5**Great States 415-16 16-Inch Reel Lawn Mower with T-Style Handle**Great States**$112.49**4.3★9,276 rev](https://www.amazon.com/dp/B00002N691)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower**Scotts**$135.65**3 rev6mo ago](https://www.amazon.com/dp/B0GF36TDCR) [**American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener**American Lawn Mower Company**$137.99**182 rev7mo ago](https://www.amazon.com/dp/B0G3YGL44R) [**American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher**American Lawn Mower Company**$142.83**211 rev3y ago](https://www.amazon.com/dp/B0BJ4QDY1S) [**Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green**Scotts**$133.62**410 rev6y ago](https://www.amazon.com/dp/B084MNP9Y3) [**Earthwise 1715-16EW 16-Inch 7-Blade Push Reel Lawn Mower Grey**Earthwise**$123.88**1,773 rev9y ago](https://www.amazon.com/dp/B01LYVKRI9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scotts Outdoor Power Tools 2607-16S 16-Inch 7-Blade Push Reel Lawn Mower**Scotts**$135.65**4.2★**▲ 85%**](https://www.amazon.com/dp/B0GF36TDCR) [**American Lawn Mower 2607-16 16-Inch 7-Blade Reel Mower with Sharpener**American Lawn Mower Company**$137.99**4.1★**▲ 78%**](https://www.amazon.com/dp/B0G3YGL44R) [**Earthwise 1816-18EW 18-Inch 5-Blade Push Reel Lawn Mower Grey**Earthwise**$120.48**4.2★**▲ 40%**](https://www.amazon.com/dp/B01DCPV2GK) [**American Lawn Mower 1725-16GC 16 7-Blade Reel Mower with Grass Catcher**American Lawn Mower Company**$142.83**3.9★**▲ 10%**](https://www.amazon.com/dp/B0BJ4QDY1S) [**Scotts Outdoor Power Tools 716-18S 18-Inch 7-Blade Push Manual Reel Lawn Mower Green**Scotts**$133.62**4.2★**— 2%**](https://www.amazon.com/dp/B084MNP9Y3)
**~~View all trending →~~**
## **What buyers say about 7 blade reel mower**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**28%
*“Cuts well”*
**Ease Of Use**26%
*“Easy to use”*
**Assembly/Installation**10%
*“Easy to assemble”*
**Quality-Overall**7%
*“it performs great”*
**Value For Money**6%
*“cheaper”*
**Advertised Vs Actual Product**3%
*“Cuts like advertised”*
**Maintenance And Repair**3%
*“With typical maintenance”*
**Ease Of Cleaning**2%
*“It's easy to clean”*
**Size-Overall**2%
*“Im right at 3000sq foot so this size is perfect”*
**Weight Light**2%
*“Its also lightweight enough to maneuver around easily”*
### **What buyers complain about **
**Assembly/Installation**11%
*“Bad Assembly documents”*
**Quality-Overall**11%
*“Piece of Junk”*
**Cutting/Trimming**8%
*“Does not cut well”*
**Functionality-Overall**5%
*“the ground didnt shift”*
**Value For Money**5%
*“Waste of money”*
**Comfort-Overall**5%
*“It felt uncomfortable”*
**Battery Life**5%
*“no charging batteries”*
**Adjustability/Rotatability/Reclining**5%
*“Cant adjust the height”*
**Mechanism Issues**3%
*“The blade will literally stop turning for NO REASON”*
**Add-Ons/Attachments**3%
*“There was no way to attach the handle to the roller”*
### **Top return reasons **
**Cutting/Trimming**37%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Ease Of Use**4%
**Size-Overall**3%
**Color**3%
**Value For Money**3%
**Product Condition**2%
**Adjustability/Rotatability/Reclining**2%
## **Common questions**
- **Is 7 blade reel mower profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +224.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 7 blade reel mower niche?**
- 4 brands and 21 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 7 blade reel mower?**
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Cutting/Trimming. The return rate is 3.9%.
- **When does demand for 7 blade reel mower peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 19.3× the quietest.
- **What does it cost to enter the 7 blade reel mower niche?**
- Listings span $112.49–$142.83; the average listing price is $129.56 (sweet spot $15–$100). The average incumbent carries 1,947 reviews — the moat a new listing must climb.
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