---
title: "3x5 Rubber Mat — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/3x5-rubber-mat"
last_updated: "2026-08-09T05:26:20.948Z"
locale: en
meta:
description: "Niche score 50/100 · $56K/yr market · 152K searches/yr · $28.39 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $56K/yr market · 152K searches/yr · $28.39 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "3x5 Rubber Mat — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **3x5 rubber mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Market size 14Growth 18Conversion 16Competition 88Returns 66Price range 85Avg price 95Brand share 95Review moat 23Quality gap 42
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$28.39**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.06–$104.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,057.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$56K**
$56K/yr · 152K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 3x5 rubber mat is a $56K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **3x5 rubber mat market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$85K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#985**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**39%**
Top 20: 72%
**Top-5 click share**
**27%**
Top 20: 53%
**Open market**
**57%**
- HY HAO YUN LAI11% - BEQHAUSE9% - GORILLA GRIP7% - OLANLY7% - Hazo Haus6% - Veken3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/3x5-rubber-mat/trend)
## **Top 3x5 rubber mat search terms**
- **anti slip rug**19K/yr-4.6%2.7% conv. - **36x48 rug**16K/yr-23.4%1.1% conv. - **36 x 48 rug**15K/yr-20.8%0.7% conv. - **30x60 rug**11K/yr-11.6%0.7% conv. - **32x48 rug**12K/yr-27.8%0.5% conv. - **3x4 entryway rug**9K/yr-22.6%0.7% conv. - **anti slip rugs for elderly**7K/yr+15.5%0.5% conv. - **30x50 rug**7K/yr+6.1%0.3% conv. - **rv rugs for inside camper**5K/yr+62.8%0.6% conv. - **30 x 60 rug**8K/yr-21.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/3x5-rubber-mat/search-terms)
## **Top 3x5 rubber mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**4.6★8,593 rev](https://www.amazon.com/dp/B0FMR1Z7S9) [2**BEQHAUSE Dirt Trapper Door Mat 32 x 48 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige**BEQHAUSE**$32.82**4.6★2,956 rev](https://www.amazon.com/dp/B0CSDCWR8R) [3**OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**OLANLY**$26.67**4.6★25,044 rev](https://www.amazon.com/dp/B0BWT76RD1) [4**Veken Rug Gripper Pad for Hardwood Floors Thick Non Slip Rug Pads for Area Rugs Rug Grippers for Tile Floors Under Carpet Anti Skid Mat Keep Your Rugs Safe and in Place 2x3 Ft**Veken**$7.06**4.4★46,220 rev](https://www.amazon.com/dp/B07ZSWRKZY) [5**Rabenda 12 Pcs Rug Tape Non Slip Rug Pads Grippers for Hardwood Floors and Tiles Reusable Carpet Tape for Area Rugs Double-Sided Adhesive Rug Stickers Keep Corners Flat (Black)**Rabenda**$10.31**4.4★40,567 rev](https://www.amazon.com/dp/B092VC7VK2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOZYFLY Washable 3x4 Woven Entry Area Rug Braided Throw Rugs for Entryway Non Slip Door Mat Indoor Outdoor Entrance Front Porch Foyer Carpet for Kitchen mudroom Bathroom Orange Beige/Tan/Brown**KOZYFLY**$34.13**4,904 rev3mo ago](https://www.amazon.com/dp/B0GQJ2KZC6) [**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**8,593 rev11mo ago](https://www.amazon.com/dp/B0FMR1Z7S9) [**TOPRUUG Green Entryway 3x4 Rug - Washable Area Rugs for Kitchen Bathroom Non-Slip Ultra-Thin Indoor Door Mat Indoor Entrance - Stain Resistant Small Throw Carpet (Green 3X4)**TOPRUUG**$26.42**2,579 rev11mo ago](https://www.amazon.com/dp/B0FMR3428C) [**anllugs Bathroom Rugs 30 x 60 Non-Slip Extra Soft Absorbent Bath Rugs Machine Washable Quick Dry Bath Mats for Bathroom Floor Shower Bathtub and Sink Grey & Dark Grey**anllugs**$63.16**699 rev1y ago](https://www.amazon.com/dp/B0F48C4KQB) [**Black Boho Washable Entry Rug 3x4 Rugs for Entryway Kitchen Bathroom Door Mat Indoor Entrance Non Slip Rubber Backing Stain & Fade Resistant Ashen Charcoal Floral Design**Hazo Haus**$35.84**4,931 rev1y ago](https://www.amazon.com/dp/B0DYV5T7X5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOZYFLY Washable 3x4 Woven Entry Area Rug Braided Throw Rugs for Entryway Non Slip Door Mat Indoor Outdoor Entrance Front Porch Foyer Carpet for Kitchen mudroom Bathroom Orange Beige/Tan/Brown**KOZYFLY**$34.13**4.4★**▲ 287%**](https://www.amazon.com/dp/B0GQJ2KZC6) [**OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**OLANLY**$26.67**4.6★**▲ 139%**](https://www.amazon.com/dp/B0BWT76RD1) [**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**4.6★**▲ 120%**](https://www.amazon.com/dp/B0FMR1Z7S9) [**TOPRUUG Green Entryway 3x4 Rug - Washable Area Rugs for Kitchen Bathroom Non-Slip Ultra-Thin Indoor Door Mat Indoor Entrance - Stain Resistant Small Throw Carpet (Green 3X4)**TOPRUUG**$26.42**4.5★**▲ 62%**](https://www.amazon.com/dp/B0FMR3428C) [**GORILLA GRIP Rug Gripper Pads Extra Long Reusable Double-Sided Adhesives Keep Area Rugs Corners Flat Grips Hardwood Tile and Laminate Floors Renter Friendly Holds Down Carpet in Place 8 Pcs**GORILLA GRIP**$12.00**4.5★**▲ 24%**](https://www.amazon.com/dp/B0815BLNX1)
**~~View all trending →~~**
## **What buyers say about 3x5 rubber mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Advertised Vs Actual Product**10%
*“Exactly as shown”*
**Soft Feel**9%
*“Very fluffy and soft”*
**Grip**8%
*“Does not slip”*
**Value For Money**7%
*“Very affordable”*
**Ease Of Cleaning**5%
*“Cleans up well”*
**Color**5%
*“Colors are accurate”*
**Adhesion/Stickiness**4%
*“Strong adhesive”*
**Size-Overall**4%
*“Love the size”*
**Ease Of Use**3%
*“Easy to put on”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“DOES NOT STICK”*
**Size-Overall**11%
*“Its a bit shorter than expected”*
**Functionality-Overall**9%
*“DID NOT WORK”*
**Thickness**7%
*“Not very thick”*
**Durability**5%
*“Did not last”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**4%
*“Not worth the money even at the lower price”*
**Grip**4%
*“Doesnt grip at all”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Color**3%
*“the color is completely faded”*
### **Top return reasons **
**Size-Overall**38%
**Color**18%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**7%
**Thickness**4%
**Quality-Overall**3%
**Material Quality**3%
**Functionality-Overall**3%
**Thin**3%
**Value For Money**1%
## **Common questions**
- **Is 3x5 rubber mat profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 88 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the 3x5 rubber mat niche?**
- 52 brands and 61 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in 3x5 rubber mat?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Functionality-Overall. The return rate is 2.4%.
- **When does demand for 3x5 rubber mat peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the 3x5 rubber mat niche?**
- Listings span $7.06–$104.02; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 8,057 reviews — the moat a new listing must climb.
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