---
title: "30x48 Rug — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/30x48-rug"
last_updated: "2026-08-09T07:14:06.491Z"
locale: en
meta:
description: "Niche score 46/100 · $81K/yr market · 226K searches/yr · $32.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $81K/yr market · 226K searches/yr · $32.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "30x48 Rug — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **30x48 rug**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 20Growth 17Conversion 14Competition 83Returns 32Price range 95Avg price 95Brand share 86Review moat 25Quality gap 38
**Avg price**
**Incredible****$32.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.26–$55.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,655**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 226K searches
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 30x48 rug is a $81K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **30x48 rug market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$98K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#883**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**49%**
Top 20: 79%
**Top-5 click share**
**32%**
Top 20: 59%
**Open market**
**47%**
- Maples Rugs15% - BEQHAUSE12% - OLANLY10% - HY HAO YUN LAI7% - HEBE6% - COMSLE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
5K3KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/30x48-rug/trend)
## **Top 30x48 rug search terms**
- **4x5 rugs for entryway**31K/yr-39.1%0.3% conv. - **30x48 rug**18K/yr-2.2%1.2% conv. - **30x46 rug**16K/yr+3.9%0.6% conv. - **6x3 rug**15K/yr+4.0%0.7% conv. - **36x48 rug**16K/yr-23.4%1.0% conv. - **30x45 rug**12K/yr-4.5%0.8% conv. - **36 x 48 rug**15K/yr-20.8%0.8% conv. - **30 x 48 rug**13K/yr-30.6%1.3% conv. - **40x60 rug**11K/yr-19.4%0.0% conv. - **32x48 rug**12K/yr-27.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/30x48-rug/search-terms)
## **Top 30x48 rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLANLY Dog Door Mat for Muddy Paws 48x30 Absorbs Moisture and Dirt Absorbent Non-Slip Washable Doormat Quick Dry Chenille Mud Mat for Dogs Entry Indoor Entryway Carpet for Inside Floor Grey**OLANLY**$26.67**4.6★25,044 rev](https://www.amazon.com/dp/B0BWT76RD1) [2**BEQHAUSE Dirt Trapper Door Mat 32 x 48 Non-Slip Washable Doormats Entrance Mat Dirt Resistant and Absorbent Welcome Mat Low Profile Floor Mats for Front Back Door and Entryway Beige**BEQHAUSE**$32.82**4.6★2,956 rev](https://www.amazon.com/dp/B0CSDCWR8R) [3**HEBE Indoor Door Mat 32x48 Non Slip Washable Welcome Mats for Front Door Entrance Low Profile Dirt Trapper Doormat Entry Carpet for Entryway Kitchen Bathroom**HEBE**$26.73**4.5★2,876 rev](https://www.amazon.com/dp/B09M8M23RS) [4**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**4.6★8,593 rev](https://www.amazon.com/dp/B0FMR1Z7S9) [5**Maples Rugs Marion Bohemian Braided-Style Print Area Rug Made in USA Washable Non-Slip Low-Profile Small Indoor Rug for Entryway & Kitchen 46 x 30 Multi-Color**Maples Rugs**$27.09**4.4★803 rev](https://www.amazon.com/dp/B0C83C17F1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOZYFLY Boho Washable 4x5 Entry Woven Area Rug Braided Throw Rugs for Entryway Non Slip Door Mat Indoor Entrance Farmhouse Carpet for Foyer Bedroom Dining Office Orange Beige/Tan/Brown**KOZYFLY**$43.71**4,904 rev3mo ago](https://www.amazon.com/dp/B0GQHXZWWW) [**GENIMO Area Rug 32x48 inch Doormat Machine Washable Low Pile Rugs Small Retro Entryway Mat for Entrance Hallway Kitchen and Corridor Light Taupe Brown**GENIMO**$34.81**3,742 rev6mo ago](https://www.amazon.com/dp/B0GDXVYH6W) [**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**8,593 rev11mo ago](https://www.amazon.com/dp/B0FMR1Z7S9) [**HILORUUG 4x5 Rug Entryway Washable: Non-Slip Oriental Area Rug for Bathroom Kitchen- Farmhouse Low Pile Stain Resistant Carpet Long Thin Front Door Mat (4x5 Ivory/Grey/Multi)**HILORUUG**$35.79**1,672 rev1y ago](https://www.amazon.com/dp/B0F4CNYBTZ) [**COSY HOMEER Entryway Rugs Doormat 32x48 Non-Slip Absorbent Polyester Washable Rugs for Front Door Dirty Paws & High Traffic Areas Brown**COSY HOMEER**$36.93**214 rev1y ago](https://www.amazon.com/dp/B0DZ6D515X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOZYFLY Boho Washable 4x5 Entry Woven Area Rug Braided Throw Rugs for Entryway Non Slip Door Mat Indoor Entrance Farmhouse Carpet for Foyer Bedroom Dining Office Orange Beige/Tan/Brown**KOZYFLY**$43.71**4.4★**▲ 255%**](https://www.amazon.com/dp/B0GQHXZWWW) [**GENIMO Area Rug 32x48 inch Doormat Machine Washable Low Pile Rugs Small Retro Entryway Mat for Entrance Hallway Kitchen and Corridor Light Taupe Brown**GENIMO**$34.81**4.4★**▲ 228%**](https://www.amazon.com/dp/B0GDXVYH6W) [**Washable Hallway 3x4 Floor Mats: Farmhouse Non-Slip Kitchen Sink Area Rug Water-Resistant Small Carpet for Living Room Bathroom Thin Soft Doormat Easy-Clean Decorative Rug for Pets Family(3x4 Beige)**HY HAO YUN LAI**$24.11**4.6★**▲ 212%**](https://www.amazon.com/dp/B0FMR1Z7S9) [**RELEANY Area Rugs Small 2x3 Washable Non-Slip Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom Terracotta Burnt Orange Green**RELEANY**$18.54**4.6★**▲ 90%**](https://www.amazon.com/dp/B0CS6M587S) [**Maples Rugs Blooming Damask Areaw Rugs - Made in USA Washable Non Slip Indoor Carpet for Entryway Foyer Kitchen and Bathroom 46 x 30 Grey/Blue**Maples Rugs**$30.98**4.6★**▲ 87%**](https://www.amazon.com/dp/B07R9GC47M)
**~~View all trending →~~**
## **What buyers say about 30x48 rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The quality feels solid”*
**Color**11%
*“Color is accurate”*
**Size-Overall**9%
*“I like the size”*
**Advertised Vs Actual Product**8%
*“Product is as advertised”*
**Soft Feel**8%
*“Very soft material”*
**Value For Money**7%
*“reasonable price”*
**Ease Of Cleaning**6%
*“It spot cleans beautifully”*
**Durability**3%
*“Durable and good looking mat”*
**Design-Overall**3%
*“Nice design”*
**Thickness**2%
*“Vibrant and high quality rug with the perfect thickness”*
### **What buyers complain about **
**Thickness**13%
*“thinner than I expected”*
**Size-Overall**9%
*“Not exact size”*
**Quality-Overall**8%
*“Returned as quality not what I expected”*
**Color**7%
*“it was darker than I expected”*
**Durability**7%
*“it's not durable”*
**Flatness**5%
*“It will not lay flat”*
**Value For Money**4%
*“Little costly”*
**Advertised Vs Actual Product**3%
*“Not at all what the picture looks like”*
**Strength**2%
*“Too flimsy”*
**Functionality-Overall**2%
*“it would not move”*
### **Top return reasons **
**Size-Overall**36%
**Color**27%
**Advertised Vs Actual Product**7%
**Material Quality**5%
**Thickness**5%
**Quality-Overall**4%
**Thin**3%
**Functionality-Overall**2%
**Flatness**1%
**Design-Overall**1%
## **Common questions**
- **Is 30x48 rug profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 74 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 30x48 rug niche?**
- 47 brands and 57 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in 30x48 rug?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 4.4%.
- **When does demand for 30x48 rug peak?**
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 30x48 rug niche?**
- Listings span $15.26–$55.86; the average listing price is $32.51 (sweet spot $15–$100). The average incumbent carries 4,655 reviews — the moat a new listing must climb.
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