---
title: "23x9.50-12 Lawn Mower Tires — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/23x9-50-12-lawn-mower-tires"
last_updated: "2026-08-10T09:38:46.553Z"
locale: en
meta:
description: "Niche score 48/100 · $118K/yr market · 28K searches/yr · $117.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $118K/yr market · 28K searches/yr · $117.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "23x9.50-12 Lawn Mower Tires — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **23x9.50-12 lawn mower tires**
**Skip it**
A concentrated shelf (top 5 take 69% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 82Conversion 44Competition 26Returns 89Price range 29Avg price 69Brand share 48Review moat 35Quality gap 28
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+78.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$117.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,975.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$29.08–$277.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$118K**
$118K/yr · 28K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 23x9.50-12 lawn mower tires is a $118K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23x9.50-12 lawn mower tires market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$117K–$146K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **19%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**19%**
- MOTOOS22% - TUFFIOM22% - HORSESHOE15% - Deestone11% - 8TEN6% - Carlisle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +78.6% search growth over the last 90 days.
1K600Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/23x9-50-12-lawn-mower-tires/trend)
## **Top 23x9.50-12 lawn mower tires search terms**
- **23x9.50-12 lawn mower tires**18K/yr+75.1%4.0% conv. - **23x9.5x12 tire**6K/yr+100.2%1.9% conv. - **23x9.50-12**5K/yr+66.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/23x9-50-12-lawn-mower-tires/search-terms)
## **Top 23x9.50-12 lawn mower tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOTOOS 23x9.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2**MOTOOS**$94.90**4.4★540 rev](https://www.amazon.com/dp/B0GKV26ZGJ) [2**TUFFIOM 23x9.50-12 Lawn Mower Tires Set of 2 4PR Turf Tire Lawn & Garden Tires Compatible With Most Lawn & Garden Utility Vehicles Tubeless**TUFFIOM**$97.11**4.6★260 rev](https://www.amazon.com/dp/B0CND3T4K2) [3**HORSESHOE FALABELLA 2 New 23x9.50-12 / 23x9.5-12 6PR TURF-KING LAWN MOWER TIRES LRC Heavy Duty Color-Sidewall (23x9.50-12 6Ply)**HORSESHOE**$137.72**4.8★172 rev](https://www.amazon.com/dp/B0FKYCQGQK) [4**Deestone 23x9.50-12 D265 Lawn & Grass Tire 88A3 4 Ply T/L Multi-Traction Pattern**Deestone**$55.65**4.2★167 rev](https://www.amazon.com/dp/B084RXPFZD) [5**8TEN Wheel and Tire 23x9.5-12 for Lawn Mower Garden Tractor Golf Cart Turf Equipment 2 Pack**8TEN**$277.50**4.2★6 rev](https://www.amazon.com/dp/B0FH76FLPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BONNLO 23x9.50-12 Lawn Mower Tires(2-Pack) 4Ply Turf Tire Fits Most Lawn & Garden Riding Mower Tractor Golf Cart Utility Vehicles 24x9.5x12 Tubeless**Bonnlo**$97.43**14 rev3mo ago](https://www.amazon.com/dp/B0GXFH1Q5G) [**MOTOOS 23x9.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2**MOTOOS**$94.90**540 rev5mo ago](https://www.amazon.com/dp/B0GKV26ZGJ) [**PROPARTS 23x9.50-12 Lawn Mower Tires 23x9.5x12 nhs 4PR Turf Tire for Riding Lawn Mowers & Garden Tractor Tubeless Set of 2**PROPARTS**$105.60**108 rev5mo ago](https://www.amazon.com/dp/B0GKV31DYX) [**HORSESHOE FALABELLA 2 New 23x9.50-12 / 23x9.5-12 6PR TURF-KING LAWN MOWER TIRES LRC Heavy Duty Color-Sidewall (23x9.50-12 6Ply)**HORSESHOE**$137.72**172 rev11mo ago](https://www.amazon.com/dp/B0FKYCQGQK) [**8TEN Wheel and Tire 23x9.5-12 for Lawn Mower Garden Tractor Golf Cart Turf Equipment 2 Pack**8TEN**$277.50**6 rev1y ago](https://www.amazon.com/dp/B0FH76FLPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BONNLO 23x9.50-12 Lawn Mower Tires(2-Pack) 4Ply Turf Tire Fits Most Lawn & Garden Riding Mower Tractor Golf Cart Utility Vehicles 24x9.5x12 Tubeless**Bonnlo**$97.43**4.8★**▲ 106%**](https://www.amazon.com/dp/B0GXFH1Q5G) [**PROPARTS 23x9.50-12 Lawn Mower Tires 23x9.5x12 nhs 4PR Turf Tire for Riding Lawn Mowers & Garden Tractor Tubeless Set of 2**PROPARTS**$105.60**4.6★**▲ 56%**](https://www.amazon.com/dp/B0GKV31DYX) [**WANDA 4 Pack 16x6.5-8 & 23x9.5-12 Ride Lawn Mower Turf Tires 4 PR**WANDA**$165.22**4.7★**▲ 47%**](https://www.amazon.com/dp/B09RSVL56B) [**TUFFIOM 23x9.50-12 Lawn Mower Tires Set of 2 4PR Turf Tire Riding Lawn Garden Tractor Tires Compatible with Most Lawn & Garden Utility Vehicles Tubeless**TUFFIOM**$89.09**4.8★**▲ 41%**](https://www.amazon.com/dp/B0GQFCPR7X) [**MOTOOS 23x9.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2**MOTOOS**$94.90**4.4★**▲ 29%**](https://www.amazon.com/dp/B0GKV26ZGJ)
**~~View all trending →~~**
## **What buyers say about 23x9.50-12 lawn mower tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Appear to be a good quality tire”*
**Size-Overall**16%
*“Great fit”*
**Value For Money**14%
*“for now it is a great buy for the money”*
**Wheel Quality**10%
*“Great tires”*
**Advertised Vs Actual Product**10%
*“Just what I needed”*
**Assembly/Installation**8%
*“Easy to install”*
**Durability**3%
*“Honestly, for the price, you cant beat it very durable and have been holding air”*
**Friction**3%
*“Great traction”*
**Grip**3%
*“These will grip”*
**Soft Feel**1%
*“These new tires are softer”*
### **What buyers complain about **
**Size-Overall**33%
*“Way too big of a tube for a 8.5-12 tire”*
**Assembly/Installation**17%
*“VERY DIFFICULT TO ESTABLISH INITIAL SEAL, MY REMEDY”*
**Strength**8%
*“Very weak side wall”*
**Mounting**8%
*“Hard to mount. not easy as advertised”*
**Smell**8%
*“The tires have a nose burning chemical smell unlike any other tire I have ever worked with”*
**Measurement/Reading Accuracy**4%
*“Distance of inner bead measurement could be a problem for you”*
**Durability**4%
*“no idea how long that they will last”*
**Flexibility**2%
*“I couldn't get the tire to expand using a ratcheting strap around the tire”*
### **Top return reasons **
**Size-Overall**76%
**Functionality-Overall**8%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Maintenance And Repair**3%
**Compatibility-Overall**2%
**Quality-Overall**2%
**Strength**1%
**Assembly/Installation**1%
**Thin**1%
## **Common questions**
- **Is 23x9.50-12 lawn mower tires profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 16 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +78.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the 23x9.50-12 lawn mower tires niche?**
- 13 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in 23x9.50-12 lawn mower tires?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.3%.
- **When does demand for 23x9.50-12 lawn mower tires peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the 23x9.50-12 lawn mower tires niche?**
- Listings span $29.08–$277.50; the average listing price is $117.01 (sweet spot $15–$100). The average incumbent carries 2,976 reviews — the moat a new listing must climb.
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