---
title: "23x10.50-12 Tires — $514K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/23x10-50-12-tires"
last_updated: "2026-08-09T03:47:12.634Z"
locale: en
meta:
description: "Niche score 58/100 · $514K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $514K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "23x10.50-12 Tires — $514K/yr Amazon US Niche (2026) - Flapen"
---
# **23x10.50-12 tires**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 65Conversion 33Competition 79Returns 97Price range 23Avg price 60Brand share 51Review moat 55Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Growth**
**Good****+44.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$514K**
$514K/yr · 136K searches
**Avg price**
**Good****$143.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,291.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$29.08–$338.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 23x10.50-12 tires is a $514K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23x10.50-12 tires market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$431K–$575K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **11%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**19%**
- MOTOOS23% - Hoosier Wheel16% - TUFFIOM14% - Deestone11% - WANDA10% - HORSESHOE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/23x10-50-12-tires/trend)
## **Top 23x10.50-12 tires search terms**
- **23x10.50-12 lawn mower tires**42K/yr+92.3%3.0% conv. - **23x10.50-12**14K/yr+108.1%2.1% conv. - **23x10 50 12 tires**7K/yr+93.3%1.3% conv. - **23x10.50-12 tires**9K/yr+69.1%2.2% conv. - **23 10.50 12 tires**7K/yr+34.5%2.5% conv. - **23 x 10.50 - 12 tires**7K/yr+20.4%2.6% conv. - **23x10.5-12 lawn mower tires**6K/yr+187.0%3.6% conv. - **23x10.5x12 tires**6K/yr+37.5%1.7% conv. - **23x10.5-12**5K/yr+52.6%2.7% conv. - **23x10.5x12 tire**7K/yr-22.5%2.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/23x10-50-12-tires/search-terms)
## **Top 23x10.50-12 tires products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$15K6%$31K9%$46K12%$62K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUFFIOM 23x10.50-12 Lawn Mower Tires Set of 2 6PR Turf Tire Lawn & Garden Tires Compatible With Most Lawn & Garden Utility Vehicles Tubeless**TUFFIOM**$101.81**4.6★260 rev](https://www.amazon.com/dp/B0CND4YJXQ) [2**MOTOOS 23x10.50-12 Lawn Mower Tires 4 Ply Tubeless Set of 2**MOTOOS**$107.74**4.4★540 rev](https://www.amazon.com/dp/B0747QMB9P) [3**MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless**MOTOOS**$106.00**4.0★38 rev](https://www.amazon.com/dp/B0GKVJPG3H) [4**MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless**MOTOOS**$133.40**4.5★35 rev](https://www.amazon.com/dp/B0GL1GKNTM) [5**23x10.5-12 4Ply Turf Tire (Turf Tech Tread)**Hoosier Wheel**$67.23**4.6★116 rev](https://www.amazon.com/dp/B0CLDY11ZJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRIBLE SIX 23x10.5-12 ATV/UTV Tires 23x10.5x12 All-Terrain Tires Set of 2**TRIBLE SIX**$133.29**5 rev5mo ago](https://www.amazon.com/dp/B0GLGWF7YY) [**MOTOOS 23x10.50-12 Lawn & Garden Mower Tires Set of 2 6 Ply Tubeless**MOTOOS**$133.40**35 rev5mo ago](https://www.amazon.com/dp/B0GL1GKNTM) [**MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless**MOTOOS**$106.00**38 rev5mo ago](https://www.amazon.com/dp/B0GKVJPG3H) [**Set of 2-23x10.50-12 4 Ply 350MAG Tire**Hoosier Wheel**$160.86**16 rev9mo ago](https://www.amazon.com/dp/B0FSF1Q4SP) [**HORSESHOE TRAKEHNER 2 New 23x10.50-12 / 23x10.5-12 8PR T148 Super Lug-King Ditch Witch Trencher AG Farm Lawn Tractor Tires 23105012 Color-Sidewall Heavy Duty (23x10.50-12 8Ply)**HORSESHOE**$177.83**65 rev10mo ago](https://www.amazon.com/dp/B0FNJTF293)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deestone 23x10.50-12 D265 Lawn & Grass Tire 90A3 4 Ply T/L Multi-Traction Pattern**Deestone**$62.95**4.2★**▲ 137%**](https://www.amazon.com/dp/B00D6OO8MS) [**PAIR 23x10.50-12 4 Ply Deestone D405 Tractor Lug AG Traction PAIR**Deestone**$126.94**4.7★**▲ 107%**](https://www.amazon.com/dp/B07YN52T26) [**MOTOOS (2 Pack) 23x10.50-12 Lawn Mower Tires 6PR Tubeless**MOTOOS**$106.00**4.0★**▲ 93%**](https://www.amazon.com/dp/B0GKVJPG3H) [**TRIBLE SIX 23x10.5-12 ATV/UTV Tires 23x10.5x12 All-Terrain Tires Set of 2**TRIBLE SIX**$133.29**4.8★**▲ 81%**](https://www.amazon.com/dp/B0GLGWF7YY) [**Set of 2-23x10.50-12 4 Ply 350MAG Tire**Hoosier Wheel**$160.86**4.9★**▲ 56%**](https://www.amazon.com/dp/B0FSF1Q4SP)
**~~View all trending →~~**
## **What buyers say about 23x10.50-12 tires**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“reasonable price”*
**Quality-Overall**23%
*“Good quality”*
**Size-Overall**16%
*“Fit perfectly”*
**Wheel Quality**13%
*“Great Tires”*
**Friction**7%
*“Nice deep grooves for traction”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Functionality-Overall**3%
*“the transition was fast”*
**Durability**2%
*“Durable”*
**Grip**1%
*“Excellent grip in my canal with these guys”*
**Maintenance And Repair**1%
*“excellent condition as I keep the maintenance up on it constantly as I use it almost daily digging water lines”*
### **What buyers complain about **
**Quality-Overall**25%
*“Poor quality control”*
**Size-Overall**15%
*“Tires not true to size”*
**Thickness**8%
*“Kinda thin”*
**Advertised Vs Actual Product**8%
*“don’t look anything like the tire in their pictures now I have to absorb the time”*
**Value For Money**5%
*“Not worth the money”*
**Durability**5%
*“1 blew out after less than 4 months of use”*
**Grip**5%
*“slip easily in loose earth”*
**Maintenance And Repair**5%
*“Dealer couldn't get the original replacements anymore”*
**Weight Light**3%
*“Little light”*
**Assembly/Installation**3%
*“I have quite a bit of experience installing tires, and these are horrible, very soft and try to tear very easily”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**13%
**Functionality-Overall**6%
**Compatibility-Overall**6%
**Defective Material/Parts**4%
**Leak-Proof**3%
**Strength**2%
**Product Condition**1%
**Assembly/Installation**1%
**Value For Money**1%
## **Common questions**
- **Is 23x10.50-12 tires profitable to sell on Amazon United States?**
- The niche generates $514K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the 23x10.50-12 tires niche?**
- 15 brands and 36 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in 23x10.50-12 tires?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.6%.
- **When does demand for 23x10.50-12 tires peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the 23x10.50-12 tires niche?**
- Listings span $29.08–$338.36; the average listing price is $143.80 (sweet spot $15–$100). The average incumbent carries 1,291 reviews — the moat a new listing must climb.
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