---
title: "Trend — 22 ft pool cover - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/22-ft-pool-cover/trend"
last_updated: "2026-08-09T05:27:21.720Z"
locale: en
meta:
  description: "Niche score 58/100 · $74K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $74K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 22 ft pool cover - Flapen"
---

# **22 ft pool cover**

**Worth a look**

Shows demand growing +415.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 100Conversion 28Competition 41Returns 84Price range 69Avg price 80Brand share 44Review moat 55Quality gap 87

**Growth**

**Incredible****+415.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$87.58**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$37.19–$128.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,299.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$74K**

$74K/yr · 38K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend