---
title: "18x48 Above Ground Pool — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/18x48-above-ground-pool"
last_updated: "2026-08-06T01:49:18.451Z"
locale: en
meta:
description: "Niche score 64/100 · $2.4M/yr market · 442K searches/yr · $509.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $2.4M/yr market · 442K searches/yr · $509.89 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "18x48 Above Ground Pool — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **18x48 above ground pool**
**Launch it**
A $2.4M/yr market growing +212.3% this quarter with returns at 0.4% — clears our launch bar.
Market size 95Growth 98Conversion 13Competition 92Returns 98Price range 2Avg price 0Brand share 4Review moat 25Quality gap 88
**Growth**
**Incredible****+212.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 442K searches
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,105.62**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$70.96–$1979.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$509.89**
avg listing price — sweet spot $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 18x48 above ground pool is a $2.4M/yr Amazon United States market (442K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **18x48 above ground pool market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 59%
**Open market**
**1%**
- Intex51% - Bestway40% - Funsicle3% - INTEX3% - SunSwell1% - Sloosh1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +212.3% search growth over the last 90 days.
25K15KSpike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 18.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/18x48-above-ground-pool/trend)
## **Top 18x48 above ground pool search terms**
- **15x48 above ground pool**30K/yr+256.4%1.1% conv. - **intex rectangular pool**28K/yr+297.5%0.9% conv. - **18x48 above ground pool**31K/yr+178.6%0.3% conv. - **18x52 above ground pool**32K/yr+98.5%0.3% conv. - **12 ft pool**25K/yr+347.4%1.2% conv. - **intex ultra xtr pool**25K/yr+249.6%0.6% conv. - **18 ft pool**30K/yr+71.1%0.3% conv. - **oval above ground pool**29K/yr+166.5%0.1% conv. - **12ft pool**20K/yr+329.3%1.1% conv. - **12x30 pool**20K/yr+310.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/18x48-above-ground-pool/search-terms)
## **Top 18x48 above ground pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$72K6%$145K9%$217K12%$290K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue POOL ONLY**Bestway**$256.28**4.1★1,698 rev](https://www.amazon.com/dp/B00HPYAFKY) [2**INTEX Ultra XTR 18 ft x 52 in Above Ground Pool Set Round Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$974.93**4.3★2,562 rev](https://www.amazon.com/dp/B0FGW2GTFB) [3**INTEX Rectangular Frame 9 ft 10 in x 6 ft 6.75 in x 29.5 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included**Intex**$109.94**4.5★48,791 rev](https://www.amazon.com/dp/B001IWNDDA) [4**Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump Ladder and Cover Gray**Bestway**$456.87**4.1★4,507 rev](https://www.amazon.com/dp/B08YLSRFHL) [5**INTEX Ultra XTR 18 ft x 9 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Steel Frame 1500 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$946.85**4.3★3,864 rev](https://www.amazon.com/dp/B07F3QF4KX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INTEX 26317MZ 15ft x 48in Ultra XTR Frame Deluxe Above Ground Swimming Pool Set with 1500 GPH Sand Filter Pump Removable Ladder Ground Cloth Pool Cover SuperTough Puncture and Rust Resistant**Intex**$768.05**1,838 rev1y ago](https://www.amazon.com/dp/B0FH9JGHKM) [**INTEX Ultra XTR 18 ft x 52 in Above Ground Pool Set Round Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$974.93**2,562 rev1y ago](https://www.amazon.com/dp/B0FGW2GTFB) [**INTEX 28210EP Metal Frame 12 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included**Intex**$94.00**790 rev1y ago](https://www.amazon.com/dp/B0FGW3M3Y7) [**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**388 rev1y ago](https://www.amazon.com/dp/B0FGW3BYXJ) [**INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump**Intex**$134.18**1,038 rev1y ago](https://www.amazon.com/dp/B0FGW2FP84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INTEX Prism Frame 15 ft x 48 in Above Ground Pool Set Round Swimming Pool with Steel Frame 1000 GPH Cartridge Filter Pump Ladder Cover & Ground Cloth**Intex**$497.54**3.6★**▲ 40%**](https://www.amazon.com/dp/B0FGW319RF) [**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**4.2★**▲ 32%**](https://www.amazon.com/dp/B0FGW3BYXJ) [**INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump**Intex**$134.18**4.2★**▲ 24%**](https://www.amazon.com/dp/B0FGW2FP84) [**INTEX Rectangular Frame 14 ft 9 in x 7 ft 3 in x 33 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included**INTEX**$190.55**4.5★**▲ 20%**](https://www.amazon.com/dp/B000XO2RV8) [**INTEX Rectangular Frame 9 ft 10 in x 6 ft 6.75 in x 29.5 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included**Intex**$109.94**4.5★**▲ 18%**](https://www.amazon.com/dp/B001IWNDDA)
**~~View all trending →~~**
## **What buyers say about 18x48 above ground pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Easy to put up”*
**Value For Money**12%
*“Value for Money”*
**Size-Overall**12%
*“Love the size”*
**Quality-Overall**10%
*“Best quality”*
**Strength**6%
*“it has a sturdy construction”*
**Durability**6%
*“Durable, sturdy”*
**Leak-Proof**3%
*“no leakage so far”*
**Water Resistance**2%
*“the cover protects the water from debris”*
**Ease Of Use**2%
*“easy to use”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Leak-Proof**21%
*“LEAKS EVERYWHERE”*
**Quality-Overall**8%
*“Bad quality”*
**Durability**7%
*“Broke”*
**Assembly/Installation**7%
*“absolutely no instructions”*
**Size-Overall**7%
*“its too short”*
**Value For Money**5%
*“Should lower the price”*
**Filtration**4%
*“Poor quality filter”*
**Strength**3%
*“isnt very sturdy”*
**Water Resistance**3%
*“loses water daily”*
**Instructions/User Manual/Troubleshooting**2%
*“Terrible instructions”*
### **Top return reasons **
**Size-Overall**37%
**Leak-Proof**15%
**Defective Material/Parts**7%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Water Resistance**4%
**Assembly/Installation**4%
**Filtration**3%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is 18x48 above ground pool profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 73 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +212.3%. Flapen's verdict: Launch it (64/100).
- **How competitive is the 18x48 above ground pool niche?**
- 8 brands and 45 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 18x48 above ground pool?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for 18x48 above ground pool peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 18.7× the quietest.
- **What does it cost to enter the 18x48 above ground pool niche?**
- Listings span $70.96–$1979.91; the average listing price is $509.89 (sweet spot $15–$100). The average incumbent carries 4,106 reviews — the moat a new listing must climb.
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