---
title: "Search terms — 16x16 outdoor pillow inserts - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/16x16-outdoor-pillow-inserts/search-terms"
last_updated: "2026-08-09T06:31:06.957Z"
locale: en
meta:
  description: "Niche score 63/100 · $91K/yr market · 30K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $91K/yr market · 30K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 16x16 outdoor pillow inserts - Flapen"
---

# **16x16 outdoor pillow inserts**

**Worth a look**

Shows demand growing +192.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 97Conversion 97Competition 67Returns 83Price range 70Avg price 85Brand share 50Review moat 24Quality gap 33

**Growth**

**Incredible****+192.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****15.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.18**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$8.81–$29.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,760.82**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$91K**

$91K/yr · 30K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms