---
title: "13x13 Pop Up Canopy — $572K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/13x13-pop-up-canopy"
last_updated: "2026-08-09T07:21:10.247Z"
locale: en
meta:
description: "Niche score 69/100 · $572K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 69/100 · $572K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "13x13 Pop Up Canopy — $572K/yr Amazon US Niche (2026) - Flapen"
---
# **13x13 pop up canopy**
**Worth a look**
Shows demand growing +201.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 97Conversion 14Competition 91Returns 75Price range 4Avg price 48Brand share 83Review moat 65Quality gap 82
**Growth**
**Incredible****+201.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****919.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$572K**
$572K/yr · 281K searches
**Avg price**
**Okay****$188.40**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$39.66–$1567.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 13x13 pop up canopy is a $572K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **13x13 pop up canopy market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$471K–$565K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **85%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**52%**
Top 20: 90%
**Top-5 click share**
**24%**
Top 20: 60%
**Open market**
**44%**
- CROWN SHADES22% - EAGLE PEAK11% - Bezseller6% - OUTDOOR LIVING SUNTIME6% - Driftalia5% - AMADA HOMEFURNISHING5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +201.0% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/13x13-pop-up-canopy/trend)
## **Top 13x13 pop up canopy search terms**
- **13x13 pop up canopy**78K/yr+275.2%1.1% conv. - **13x13 canopy**28K/yr+119.7%0.8% conv. - **15x15 pop up canopy**17K/yr+565.0%0.3% conv. - **14x14 canopy**20K/yr+192.8%0.3% conv. - **13 x 13 canopy**20K/yr+120.3%0.6% conv. - **13x13 gazebo**16K/yr+113.9%0.9% conv. - **canopy 13x13**17K/yr+138.2%0.9% conv. - **13 x 13 pop up canopy**9K/yr+709.1%1.2% conv. - **gazebo 13x13**11K/yr+89.1%0.8% conv. - **canopy tent 13x13**9K/yr+279.9%1.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/13x13-pop-up-canopy/search-terms)
## **Top 13x13 pop up canopy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$23K6%$34K8%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUTDOOR LIVING SUNTIME 13x13 Instant Easy Pop Up Canopy Portable Commercial Gazebo Camping Gazebo Tent Shelter with Wheeled Roller Carry Bag Bonus Weight Sandbags Stakes Ropes - Navy**OUTDOOR LIVING SUNTIME**$154.41**4.2★175 rev](https://www.amazon.com/dp/B0986N9LRP) [2**CROWN SHADES 13x13 Pop Up Gazebo Clearance Canopy Tent Beige & Coffee**CROWN SHADES**$189.78**4.3★3,279 rev](https://www.amazon.com/dp/B09KLV8VXW) [3**Favofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki**Favofamilie**$137.67**4.6★21 rev](https://www.amazon.com/dp/B0GWQB12BD) [4**Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey**Bezseller**$119.79**3.5★23 rev](https://www.amazon.com/dp/B0GVYPWPN7) [5**Driftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee**Driftalia**$131.36**3.7★117 rev](https://www.amazon.com/dp/B0GKP5FP18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Favofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki**Favofamilie**$137.67**21 rev3mo ago](https://www.amazon.com/dp/B0GWQB12BD) [**CROWN SHADES 13x13 Pop Up Canopy Outdoor Foldable Tent Gray&Green**CROWN SHADES**$165.84**53 rev3mo ago](https://www.amazon.com/dp/B0GWKXNJK1) [**Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey**Bezseller**$119.79**23 rev3mo ago](https://www.amazon.com/dp/B0GVYPWPN7) [**Driftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee**Driftalia**$131.36**117 rev5mo ago](https://www.amazon.com/dp/B0GKP5FP18) [**Garvee 13x13FT Pop Up Gazebo with Mosquito Netting Outdoor Canopy Tent Easy Setup for Backyard Patio Garden Deck Grey**Garvee**$139.17**20 rev6mo ago](https://www.amazon.com/dp/B0GGB71GGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Driftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee**Driftalia**$131.36**3.7★**▲ 53%**](https://www.amazon.com/dp/B0GKP5FP18) [**Favofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki**Favofamilie**$137.67**4.6★**▲ 53%**](https://www.amazon.com/dp/B0GWQB12BD) [**Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey**Bezseller**$119.79**3.5★**▲ 53%**](https://www.amazon.com/dp/B0GVYPWPN7) [**CROWN SHADES 13x13 Pop Up Canopy Outdoor Foldable Tent Gray&Green**CROWN SHADES**$165.84**4.3★**▲ 53%**](https://www.amazon.com/dp/B0GWKXNJK1) [**Garvee 13x13FT Pop Up Gazebo with Mosquito Netting Outdoor Canopy Tent Easy Setup for Backyard Patio Garden Deck Grey**Garvee**$139.17**3.3★**▲ 51%**](https://www.amazon.com/dp/B0GGB71GGY)
**~~View all trending →~~**
## **What buyers say about 13x13 pop up canopy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Easy to put up”*
**Quality-Overall**13%
*“Good quality and easy setup”*
**Value For Money**9%
*“Well worth the price”*
**Size-Overall**7%
*“Good size”*
**Strength**6%
*“STURDY, EASY to assemble, looks GREAT”*
**Ease Of Use**5%
*“Easy peasy”*
**Durability**5%
*“Its very durable also becaise we have used it alot”*
**Design-Overall**4%
*“Looks elegant”*
**Sun Shade/Wind Shield**3%
*“Nice Shade”*
**Color**2%
*“Love the color”*
### **What buyers complain about **
**Durability**17%
*“Broken”*
**Quality-Overall**15%
*“Cheap quality”*
**Assembly/Installation**11%
*“Difficult to assemble”*
**Strength**8%
*“Not sturdy”*
**Value For Money**5%
*“This item was very expensive”*
**Size-Overall**4%
*“So Big”*
**Material Quality**4%
*“Material it's not strong enough”*
**Instructions/User Manual/Troubleshooting**3%
*“instructions are not good”*
**Water Resistance**2%
*“Very cheaply made not described as waterproof really is just water”*
**Advertised Vs Actual Product**1%
*“Not as shown”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**17%
**Assembly/Installation**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Strength**4%
**Durability**4%
**Quality-Overall**3%
**Color**3%
## **Common questions**
- **Is 13x13 pop up canopy profitable to sell on Amazon United States?**
- The niche generates $572K/yr across 97 tracked products. 24 of 38 products launched in the last 360 days are still selling. 90-day search growth is +201.0%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the 13x13 pop up canopy niche?**
- 40 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in 13x13 pop up canopy?**
- Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 2.0%.
- **When does demand for 13x13 pop up canopy peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the 13x13 pop up canopy niche?**
- Listings span $39.66–$1567.18; the average listing price is $188.40 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.
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