---
title: "12x30 Pool — $225K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/12x30-pool"
last_updated: "2026-08-09T07:50:09.791Z"
locale: en
meta:
description: "Niche score 56/100 · $225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $225K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "12x30 Pool — $225K/yr Amazon US Niche (2026) - Flapen"
---
# **12x30 pool**
**Worth a look**
Shows demand growing +347.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 100Conversion 33Competition 54Returns 97Price range 4Avg price 61Brand share 2Review moat 37Quality gap 82
**Growth**
**Incredible****+347.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$140.57**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$225K**
$225K/yr · 60K searches
**Review moat**
**Okay****2,831.6**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$94.00–$246.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12x30 pool is a $225K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12x30 pool market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$176K–$211K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**0%**
- Intex67% - Bestway26% - Sloosh3% - VINGLI2% - WaveHaven1% - Funsicle1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +347.1% search growth over the last 90 days.
5K3KSpike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 57.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/12x30-pool/trend)
## **Top 12x30 pool search terms**
- **12x30 pool**20K/yr+310.7%2.0% conv. - **pool 12x30**8K/yr+345.0%2.1% conv. - **12x30 above ground pool**6K/yr+662.2%2.0% conv. - **12 x 30 pool**6K/yr+365.1%2.3% conv. - **intex 12 x 30 pool**7K/yr+371.4%3.5% conv. - **intex pool 12x30**5K/yr+278.9%3.2% conv. - **intex 12 ft pool**4K/yr+297.9%2.0% conv. - **12 ft round pool**4K/yr+291.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/12x30-pool/search-terms)
## **Top 12x30 pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$22K15%$34K20%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**4.2★388 rev](https://www.amazon.com/dp/B0FGW3BYXJ) [2**INTEX 28210EP Metal Frame 12 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included**Intex**$94.00**4.3★790 rev](https://www.amazon.com/dp/B0FGW3M3Y7) [3**INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump**Intex**$134.18**4.2★1,038 rev](https://www.amazon.com/dp/B0FGW2FP84) [4**Bestway Steel Pro MAX Above Ground Swimming Pool (12 x 30) | Round Outdoor Backyard Family Pool with Tritech Puncture-Resistant Liner | Easy Setup | Includes Filter Pump for Clean Clear Water**Bestway**$154.16**4.2★2,542 rev](https://www.amazon.com/dp/B002ZVOXE6) [5**Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Stone Print**Bestway**$147.54**4.1★3,603 rev](https://www.amazon.com/dp/B089NHCR2X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VINGLI 12FT x 30IN Metal Frame Above Ground Pool Round Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends**VINGLI**$101.15**18 rev3mo ago](https://www.amazon.com/dp/B0GX9QTJDN) [**WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included**WaveHaven**$119.23**146 rev7mo ago](https://www.amazon.com/dp/B0G6YM5M6D) [**Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue Pool ONLY**Bestway**$110.97**30 rev10mo ago](https://www.amazon.com/dp/B0FPGR28X7) [**Funsicle Activity 12 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch**Funsicle**$164.77**86 rev10mo ago](https://www.amazon.com/dp/B0FPNL6CCP) [**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**388 rev1y ago](https://www.amazon.com/dp/B0FGW3BYXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VINGLI 12FT x 30IN Metal Frame Above Ground Pool Round Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends**VINGLI**$101.15**4.2★**▲ 37%**](https://www.amazon.com/dp/B0GX9QTJDN) [**WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included**WaveHaven**$119.23**4.0★**▲ 35%**](https://www.amazon.com/dp/B0G6YM5M6D) [**Bestway Steel Pro MAX 12 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue Pool ONLY**Bestway**$110.97**3.9★**▲ 35%**](https://www.amazon.com/dp/B0FPGR28X7) [**Funsicle Activity 12 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch**Funsicle**$164.77**4.2★**▲ 34%**](https://www.amazon.com/dp/B0FPNL6CCP) [**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**4.2★**▲ 25%**](https://www.amazon.com/dp/B0FGW3BYXJ)
**~~View all trending →~~**
## **What buyers say about 12x30 pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**21%
*“Assembly is pretty straightforward”*
**Size-Overall**13%
*“Great size for the price”*
**Value For Money**13%
*“Value for Money”*
**Quality-Overall**10%
*“Good quality”*
**Strength**6%
*“Its sturdy”*
**Durability**6%
*“The material is durable”*
**Material Quality**3%
*“Thick material”*
**Ease Of Cleaning**2%
*“It keeps it clean”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Design-Overall**2%
*“sturdy once its all put together”*
### **What buyers complain about **
**Leak-Proof**21%
*“Started leaking”*
**Durability**9%
*“Broke”*
**Quality-Overall**8%
*“Garbage pump”*
**Size-Overall**7%
*“Wrong size oh well”*
**Filtration**7%
*“Filter does not work”*
**Value For Money**5%
*“Disappointed making product cheaper”*
**Assembly/Installation**5%
*“Setup takes some effort”*
**Advertised Vs Actual Product**2%
*“Sometimes these things are a little bit deceiving”*
**Functionality-Overall**2%
*“First off it doesnt work”*
**Material Quality**2%
*“Cheap material”*
### **Top return reasons **
**Size-Overall**39%
**Leak-Proof**20%
**Advertised Vs Actual Product**5%
**Water Resistance**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Filtration**4%
**Assembly/Installation**3%
**Product Condition**2%
**Quality-Overall**2%
## **Common questions**
- **Is 12x30 pool profitable to sell on Amazon United States?**
- The niche generates $225K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +347.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the 12x30 pool niche?**
- 6 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 12x30 pool?**
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 0.6%.
- **When does demand for 12x30 pool peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 57.6× the quietest.
- **What does it cost to enter the 12x30 pool niche?**
- Listings span $94.00–$246.75; the average listing price is $140.57 (sweet spot $15–$100). The average incumbent carries 2,832 reviews — the moat a new listing must climb.
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