---
title: "12x24 Pool — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/12x24-pool"
last_updated: "2026-08-09T08:58:28.120Z"
locale: en
meta:
description: "Niche score 44/100 · $175K/yr market · 25K searches/yr · $1429.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $175K/yr market · 25K searches/yr · $1429.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "12x24 Pool — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **12x24 pool**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 96Conversion 6Competition 9Returns 98Price range 0Avg price 0Brand share 0Review moat 68Quality gap 92
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+148.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****798.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$175K**
$175K/yr · 25K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$1429.33**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1023.26–$1889.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 12x24 pool is a $175K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12x24 pool market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$143K–$357K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Intex75% - Bestway23% - Blue Wave3% - Open — no brand owns it (0%)
## **Top 12x24 pool search terms**
- **12x24 pool**11K/yr+155.6%0.6% conv. - **24x12x52 above ground pool**4K/yr+124.6%0.7% conv. - **12x24 above ground pool**4K/yr+144.0%0.4% conv. - **intex 12x24 pool**3K/yr+263.4%1.0% conv. - **intex 12 x 24 x 52 above ground pool**2K/yr+73.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/12x24-pool/search-terms)
## **Top 12x24 pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$53K45%$79K60%$105K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$1316.20**4.3★3,864 rev](https://www.amazon.com/dp/B07F3FTJCM) [2**INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Sand Pump Saltwater System Maintenance Kit & Volleyball Game**Intex**$1494.72**4.3★1,650 rev](https://www.amazon.com/dp/B07GZ2YZCT) [3**Bestway: Power Steel - Rectangular Swimming Pool Set - 24 x 12 x 52 Above Ground Tritech Construction Filter Pump Ladder & Cover 7937 Gal.**Bestway**$1023.26**3.4★15 rev](https://www.amazon.com/dp/B0F7MXPWN1) [4**Bestway Power Steel 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover**Bestway**$1223.46**3.9★583 rev](https://www.amazon.com/dp/B0135YI6AS) [5**Bestway APX 365 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover Dark Marble**Bestway**$1298.98**4.4★164 rev](https://www.amazon.com/dp/B0D8ND5JM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Wave Belize 12x24-ft Oval 52-in Deep Hard Sided Steel Wall Above Ground Pool with 6-in Top Seats 5-in Verticals Skimmer & Vinyl Liner - 6 300 Gallon Cap for Family Swimming & Recreation**Blue Wave**$1889.68**25 rev4mo ago](https://www.amazon.com/dp/B0GT86DX6W) [**Bestway: Power Steel - Rectangular Swimming Pool Set - 24 x 12 x 52 Above Ground Tritech Construction Filter Pump Ladder & Cover 7937 Gal.**Bestway**$1023.26**15 rev1y ago](https://www.amazon.com/dp/B0F7MXPWN1) [**Bestway APX 365 24 x 12 x 52 Above Ground Pool Rectangular Metal Frame Outdoor Swimming Pool Set with Sand Filter Pump Ladder and Cover Dark Marble**Bestway**$1298.98**164 rev2y ago](https://www.amazon.com/dp/B0D8ND5JM5) [**INTEX 26363EH Ultra XTR 24ft x 12ft x 52in Above Ground Swimming Pool Set with Sand Filter Pump and Deluxe Automatic Vacuum Cleaner**Intex**$1505.11**26 rev2y ago](https://www.amazon.com/dp/B0CWB6249V) [**INTEX 26367EH Ultra XTR 24ft x 12ft x 52in Above Ground Swimming Pool Set with Sand Filter Pump and Deluxe Automatic Vacuum Cleaner**Intex**$1683.27**64 rev4y ago](https://www.amazon.com/dp/B09S1D8MCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Wave Belize 12x24-ft Oval 52-in Deep Hard Sided Steel Wall Above Ground Pool with 6-in Top Seats 5-in Verticals Skimmer & Vinyl Liner - 6 300 Gallon Cap for Family Swimming & Recreation**Blue Wave**$1889.68**3.5★**▲ 61%**](https://www.amazon.com/dp/B0GT86DX6W) [**INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Sand Pump Saltwater System Maintenance Kit & Volleyball Game**Intex**$1494.72**4.3★**▲ 24%**](https://www.amazon.com/dp/B07GZ2YZCT) [**Bestway: Power Steel - Rectangular Swimming Pool Set - 24 x 12 x 52 Above Ground Tritech Construction Filter Pump Ladder & Cover 7937 Gal.**Bestway**$1023.26**3.4★**▲ 24%**](https://www.amazon.com/dp/B0F7MXPWN1) [**INTEX 26367EH Ultra XTR 24ft x 12ft x 52in Above Ground Swimming Pool Set with Sand Filter Pump and Deluxe Automatic Vacuum Cleaner**Intex**$1683.27**4.1★**▲ 18%**](https://www.amazon.com/dp/B09S1D8MCP) [**INTEX Ultra XTR 24 ft x 12 ft 52 in Above Ground Pool Set Rectangular Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$1316.20**4.3★**— 4%**](https://www.amazon.com/dp/B07F3FTJCM)
**~~View all trending →~~**
## **What buyers say about 12x24 pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**16%
*“It was easy to assemble l”*
**Value For Money**14%
*“This is a good value”*
**Quality-Overall**10%
*“because the rest of the panels look fairly decent”*
**Size-Overall**8%
*“the size was perfect for our family”*
**Strength**5%
*“The structure is very stable”*
**Advertised Vs Actual Product**5%
*“Item came as described”*
**Storage Capacity**5%
*“There is enough room for my family of 4 to play around in”*
**Durability**4%
*“Its been incredibly durable”*
**Filtration**3%
*“Apparently a few light taps onto the ground makes it filter better”*
**Ease Of Cleaning**3%
*“Well this summer we cleaned all the dirty water out”*
### **What buyers complain about **
**Durability**13%
*“Constantly breaking pool”*
**Assembly/Installation**13%
*“It was really hard to set up though”*
**Leak-Proof**10%
*“it's leaking in the same with the defect”*
**Value For Money**9%
*“It's not worth the $1200 I paid for it”*
**Quality-Overall**6%
*“Ladder is garbage”*
**Maintenance And Repair**4%
*“need a new one”*
**Flatness**3%
*“It must be flat”*
**Size-Overall**3%
*“if you dont get the 15 X 15 squares at the right level your pool will be bowed in along the long sides”*
**Water Resistance**3%
*“The size is perfect only thing I regret is that did not level the ground before putting it down in my backyard so the water is kind of lopsided”*
**Strength**2%
*“It's not sturdy at all”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Assembly/Installation**6%
**Leak-Proof**5%
**Certifications**5%
**Filtration**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is 12x24 pool profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +148.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 12x24 pool niche?**
- 3 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 12x24 pool?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Leak-Proof. The return rate is 0.3%.
- **What does it cost to enter the 12x24 pool niche?**
- Listings span $1023.26–$1889.68; the average listing price is $1429.33 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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