---
title: "Search terms — 11 ft patio umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/11-ft-patio-umbrella/search-terms"
last_updated: "2026-08-09T06:31:06.677Z"
locale: en
meta:
  description: "Niche score 67/100 · $167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 11 ft patio umbrella - Flapen"
---

# **11 ft patio umbrella**

**Worth a look**

Shows demand growing +171.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 97Conversion 18Competition 93Returns 88Price range 19Avg price 70Brand share 79Review moat 47Quality gap 77

**Growth**

**Incredible****+171.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$116.27**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,792.92**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$167K**

$167K/yr · 103K searches

**Price range**

**Bad****$32.59–$391.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Search terms