---
title: "10x30 Pool — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/10x30-pool"
last_updated: "2026-08-08T00:56:30.199Z"
locale: en
meta:
description: "Niche score 61/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "10x30 Pool — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **10x30 pool**
**Worth a look**
Shows demand growing +370.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 100Conversion 26Competition 65Returns 97Price range 57Avg price 74Brand share 16Review moat 24Quality gap 82
**Growth**
**Incredible****+370.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$102.32**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$45.41–$141.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$213K**
$213K/yr · 102K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,128.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 10x30 pool is a $213K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10x30 pool market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$205K–$256K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**4%**
- Intex60% - Bestway15% - Funsicle8% - WaveHaven6% - INTEX5% - VINGLI2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +370.7% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 46.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/10x30-pool/trend)
## **Top 10x30 pool search terms**
- **10x30 pool**26K/yr+478.7%1.9% conv. - **8 ft pool**12K/yr+393.5%0.9% conv. - **8 foot pool**10K/yr+322.5%1.2% conv. - **intex 10 x 30 pool**9K/yr+412.5%3.6% conv. - **10 x 30 pool**7K/yr+451.0%1.9% conv. - **10 ft round pool**5K/yr+386.1%1.4% conv. - **piscina 10x30**5K/yr+268.6%1.4% conv. - **intex 10x30 pool**4K/yr+467.6%3.0% conv. - **10ft round pool**4K/yr+311.5%1.7% conv. - **8x8 pool**4K/yr+304.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/10x30-pool/search-terms)
## **Top 10x30 pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bestway Steel Pro MAX 10 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Gray**Bestway**$119.22**4.1★3,603 rev](https://www.amazon.com/dp/B00HZAMO7U) [2**Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge**Intex**$107.70**4.2★388 rev](https://www.amazon.com/dp/B0FGW1LM33) [3**INTEX 26701EH Prism Frame Premium Above Ground Swimming Pool Set: 10ft x 30in Includes 330 GPH Cartridge Filter Pump SuperTough Puncture Resistant Rust Resistant 1185 Gallon Capacity**Intex**$127.86**4.2★9,213 rev](https://www.amazon.com/dp/B07F3DNDL4) [4**INTEX 28200EP 10Ft X 30In Metal Frame Above Ground Swimming Pool Pool Only (Pump Not Included)**Intex**$92.63**4.3★790 rev](https://www.amazon.com/dp/B0FGW5RKP6) [5**INTEX 26700EH Prism Frame 10 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included**Intex**$108.77**4.3★2,597 rev](https://www.amazon.com/dp/B098BMNT3B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VINGLI 10FT x 30IN Metal Frame Above Ground Pool Round Steel Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends**VINGLI**$84.98**18 rev3mo ago](https://www.amazon.com/dp/B0GX9RWS43) [**Intex 28295EP 10 x 30 Metal Frame Round Above Ground Swimming Pool - Pool Only**Intex**$114.36**178 rev4mo ago](https://www.amazon.com/dp/B0FXXV6KJT) [**WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included**WaveHaven**$119.23**146 rev7mo ago](https://www.amazon.com/dp/B0G6YM5M6D) [**WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Blue Pump Not Included**WaveHaven**$127.90**146 rev7mo ago](https://www.amazon.com/dp/B0G6YWF86B) [**Funsicle Activity 8 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch**Funsicle**$126.11**86 rev10mo ago](https://www.amazon.com/dp/B0FPMV7JN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VINGLI 10FT x 30IN Metal Frame Above Ground Pool Round Steel Frame Swimming Pool for Backyard Outdoor Portable Water Pool for Adults| Families| Friends**VINGLI**$84.98**4.2★**▲ 36%**](https://www.amazon.com/dp/B0GX9RWS43) [**Funsicle Activity 10 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch**Funsicle**$136.55**4.2★**▲ 34%**](https://www.amazon.com/dp/B0FPMWKVW6) [**Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge**Intex**$107.70**4.2★**▲ 27%**](https://www.amazon.com/dp/B0FGW1LM33) [**Funsicle Activity 8 x 30 Round Above Ground Swimming Pool Includes FiltraBoost 400 GPH Filter Pump with AutoSkimmer Type I Filter Cartridge & Repair Patch**Funsicle**$126.11**4.2★**▲ 27%**](https://www.amazon.com/dp/B0FPMV7JN5) [**WaveHaven Above Ground Pool 10ft x 30in Frame Deep Swimming Pool Round Family Pool Large Above Ground Pool Easy Set 1200 Gallon Pool Outdoor Backyard Pool for Kids Adults-Grey Pump Not Included**WaveHaven**$119.23**4.0★**▲ 26%**](https://www.amazon.com/dp/B0G6YM5M6D)
**~~View all trending →~~**
## **What buyers say about 10x30 pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy set up”*
**Size-Overall**14%
*“It is a good height for my son”*
**Value For Money**11%
*“very affordable”*
**Quality-Overall**9%
*“Excellent product”*
**Durability**6%
*“holds up well”*
**Strength**5%
*“The frame feels sturdy”*
**Material Quality**3%
*“The material feels durable”*
**Water Resistance**3%
*“It held the water without any issues”*
**Ease Of Use**2%
*“Easy to use”*
**Filtration**2%
*“The filter is great”*
### **What buyers complain about **
**Leak-Proof**25%
*“it was leaking”*
**Filtration**8%
*“Filter does not work”*
**Durability**6%
*“The after a week the seem started coming apart”*
**Value For Money**5%
*“Disappointed making product cheaper”*
**Assembly/Installation**5%
*“cant put it together”*
**Size-Overall**5%
*“Wrong size”*
**Quality-Overall**5%
*“Cheap Garbage”*
**Water Resistance**2%
*“The pool would not hold water”*
**Thickness**2%
*“also doesn't feel like the thickest material”*
**Material Quality**2%
*“Super thin material won't”*
### **Top return reasons **
**Size-Overall**39%
**Leak-Proof**20%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Water Resistance**4%
**Assembly/Installation**3%
**Filtration**3%
**Functionality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is 10x30 pool profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 31 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +370.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the 10x30 pool niche?**
- 10 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 10x30 pool?**
- Top complaints mined from reviews: Leak-Proof, Filtration, Durability. The return rate is 0.7%.
- **When does demand for 10x30 pool peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 46.8× the quietest.
- **What does it cost to enter the 10x30 pool niche?**
- Listings span $45.41–$141.92; the average listing price is $102.32 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.
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