---
title: "skate guards — $368K/yr Amazon United States Niche, Score 37/100 - Flapen"
canonical_url: "https://flapen.com/research/us/other/skate-guards"
last_updated: "2026-07-20T20:00:10.819Z"
locale: en
meta:
description: "soft demand (-63.0% this quarter) — skate guards doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-63.0% this quarter) — skate guards doesn't clear our bar today. Data updated Jul 2026."
"og:title": "skate guards — $368K/yr Amazon United States Niche, Score 37/100 - Flapen"
---
# **skate guards**
**Skip it**
Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 0Conversion 36Competition 17Returns 59Price range 86Avg price 95Brand share 29Review moat 28Quality gap 32
**Avg price**
**Incredible****$26.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.95–$64.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.7%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$368K**
$368K/yr · 497K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,681.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-63.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skate guards is a $368K/yr Amazon United States market (497K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$390K–$521K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**4%**
- Elite Hockey46% - Edea15% - Guardog10% - CRS Cross9% - BOSONER8% - Generic8% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/other/skate-guards/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$55K30%$110K45%$165K60%$221K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elite Hockey Pro-Skate Guard (Black SR/Large)**Elite Hockey**$24.15**4.5★1,540 rev](https://www.amazon.com/dp/B00VEEUTA2) [2**Edea Figure Skates E-Guards Duo (Purple Sunset)**Edea**$64.07**4.8★416 rev](https://www.amazon.com/dp/B0BVCTJDCG) [3**Guardog Swirlz Deluxe Guard Berry Skate Guards**Guardog**$18.98**4.5★2,755 rev](https://www.amazon.com/dp/B07DVCQVN2) [4**Ice Skate Blade Covers Thickened Design Black Large 1 Pair**Generic**$9.95**4.6★121 rev](https://www.amazon.com/dp/B0F13S87K2) [5**CRS Cross Ice Skate Guards Soakers and Towel Gift Set. Essential Ice Skating Hard Guard and Soft Skate Blade Cover Accessories for Figure Skating or Hockey (Sit Spin Sea Foam Large)**CRS Cross**$27.53**4.5★2,427 rev](https://www.amazon.com/dp/B087YPWL9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ice Skate Blade Covers Thickened Design Black Large 1 Pair**Generic**$9.95**121 rev1y ago](https://www.amazon.com/dp/B0F13S87K2) [**Edea Figure Skates E-Guards Duo (Purple Sunset)**Edea**$64.07**416 rev3y ago](https://www.amazon.com/dp/B0BVCTJDCG) [**NANAOUS Hockey Skate Guards Ice Skate Guards Adjustable Ice Skate Blade Covers Skate Guards Figure Skating Guard Protector for Younth Men Women Kids (Black)**NANAOUS**$9.76**241 rev3y ago](https://www.amazon.com/dp/B0BPCMD3PC) [**Edea Figure Skates E-Guards (Magical Purple Medium)**Edea**$58.64**416 rev6y ago](https://www.amazon.com/dp/B08BYTZ933) [**Coolrunner Ice Skate Blade Covers Sports Blade Cover Skate Blade Protector for Hockey Skates Figure Skates and Ice Skates Black**Coolrunner**$8.95**365 rev6y ago](https://www.amazon.com/dp/B07ZKKK2P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Edea Figure Skates E-Guards (Magical Purple Medium)**Edea**$58.64**4.8★**▲ 191%**](https://www.amazon.com/dp/B08BYTZ933) [**BOSONER Kids/Youth Knee Pads Elbow Pads Wrist Guards Set for 3-15 Years Child Protective Gear Set for Multi-Sports Outdoor Roller Skates Cycling BMX Bike Skateboard Inline Skating Scooter**BOSONER**$18.90**4.6★**▲ 175%**](https://www.amazon.com/dp/B07CTGZH1K) [**BOSONER Kids/Youth Knee Pad Elbow Pads Guards Protective Gear Set for Roller Skates Cycling BMX Bike Skateboard Inline Skatings Scooter Riding Sports (Black Small (3-8 Years))**BOSONER**$18.22**4.5★**▲ 126%**](https://www.amazon.com/dp/B07MNMMQ5D) [**Edea Figure Skates E-Guards Duo (Purple Sunset)**Edea**$64.07**4.8★**▲ 52%**](https://www.amazon.com/dp/B0BVCTJDCG) [**CRS Cross Ice Skate Guards Soakers and Towel Gift Set. Essential Ice Skating Hard Guard and Soft Skate Blade Cover Accessories for Figure Skating or Hockey (Biellmann Black Large)**CRS Cross**$27.60**4.5★**▲ 31%**](https://www.amazon.com/dp/B07H9GW6YS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Perfect fit”*
**Quality-Overall**12%
*“Works as advertised, no complaints”*
**Durability**9%
*“Very durable”*
**Adjustability/Rotatability/Reclining**8%
*“Adjustable and not uncomfortable”*
**Advertised Vs Actual Product**7%
*“Works as advertised, no complaints”*
**Ease Of Use**6%
*“Simple and easy”*
**Smell**6%
*“Smells nice”*
**Exercise/Sports Suitability**3%
*“Good for learning to roller skate”*
**Protection**3%
*“Protecting my goalie skate blades”*
**Design-Overall**3%
*“she loves the design”*
### **What buyers complain about **
**Size-Overall**41%
*“Somehow they are of different size”*
**Strength**8%
*“The guards are pretty darn flimsy”*
**Quality-Overall**8%
*“Cheap and ripped when putting on a dull skate”*
**Cutting/Trimming**6%
*“Not slice resistand”*
**Product Condition**6%
*“Received product used”*
**Exercise/Sports Suitability**3%
*“So no walking in them”*
**Material Quality**3%
*“Cheap material”*
**Color**3%
*“More of a smokey gray than a black”*
**Durability**3%
*“Ripped the first day”*
**Thickness**1%
*“the soakers are super thin”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Color**3%
**Comfort-Overall**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Material Quality**2%
**Assembly/Installation**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is skate guards profitable to sell on Amazon United States?**
- The niche generates $368K/yr across 12 tracked products. 90-day search growth is -63.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the skate guards niche?**
- 8 brands and 21 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in skate guards?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.7%.
- **When does demand for skate guards peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the skate guards niche?**
- Listings span $8.95–$64.07; the average listing price is $26.03 (sweet spot $15–$100). The average incumbent carries 3,681 reviews — the moat a new listing must climb.
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