---
title: "hockey skate guards — $118K/yr Amazon United States Niche, Score 29/100 - Flapen"
canonical_url: "https://flapen.com/research/us/other/hockey-skate-guards"
last_updated: "2026-07-20T21:13:48.148Z"
locale: en
meta:
description: "soft demand (-63.0% this quarter) — hockey skate guards doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-63.0% this quarter) — hockey skate guards doesn't clear our bar today. Data updated Jul 2026."
"og:title": "hockey skate guards — $118K/yr Amazon United States Niche, Score 29/100 - Flapen"
---
# **hockey skate guards**
**Skip it**
Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 0Conversion 67Competition 3Returns 43Price range 68Avg price 86Brand share 0Review moat 60Quality gap 24
**Avg price**
**Great****$19.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.95–$25.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,098.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 6% kills the launch gate
**Market size**
**Okay****$118K**
$118K/yr · 102K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-63.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hockey skate guards is a $118K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$96K–$116K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **13.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **164 days**
## **Competition**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Elite Hockey78% - Generic13% - UICE5% - Rollergard4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/other/hockey-skate-guards/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$24K40%$47K60%$71K80%$94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elite Hockey Pro-Skate Guard (Black SR/Large)**Elite Hockey**$24.15**4.5★1,540 rev](https://www.amazon.com/dp/B00VEEUTA2) [2**Ice Skate Blade Covers Thickened Design Black Large 1 Pair**Generic**$9.95**4.6★121 rev](https://www.amazon.com/dp/B0F13S87K2) [3**Elite Hockey Pro-Skate Guard (Black JR/Medium)**Elite Hockey**$25.65**4.5★1,540 rev](https://www.amazon.com/dp/B00VEEURWM) [4**UICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)**UICE**$14.14**4.9★20 rev](https://www.amazon.com/dp/B0FM88P49S) [5**SuperGard Hockey Skate Guard Black**Rollergard**$17.04**4.7★1,828 rev](https://www.amazon.com/dp/B00H5FVJZ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)**UICE**$14.14**20 rev11mo ago](https://www.amazon.com/dp/B0FM88P49S) [**Ice Skate Blade Covers Thickened Design Black Large 1 Pair**Generic**$9.95**121 rev1y ago](https://www.amazon.com/dp/B0F13S87K2) [**Elite Hockey Pro-Skate Guard (Blue JR/Medium)**Elite Hockey**$24.79**1,540 rev11y ago](https://www.amazon.com/dp/B00VRY8US2) [**Elite Hockey Pro-Skate Guard (Black SR/Large)**Elite Hockey**$24.15**1,540 rev11y ago](https://www.amazon.com/dp/B00VEEUTA2) [**Elite Hockey Pro-Skate Guard (Black JR/Medium)**Elite Hockey**$25.65**1,540 rev11y ago](https://www.amazon.com/dp/B00VEEURWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UICE Ice Skate Guards Skate Blade Cover for Hockey Skate Figure Skate Guards Hockey Gift for Youth and Adlut(Black Senior)**UICE**$14.14**4.9★**▲ 129%**](https://www.amazon.com/dp/B0FM88P49S) [**Elite Hockey Pro-Skate Guard (Black JR/Medium)**Elite Hockey**$25.65**4.5★**▲ 42%**](https://www.amazon.com/dp/B00VEEURWM) [**Elite Hockey Pro-Skate Guard (Blue JR/Medium)**Elite Hockey**$24.79**4.5★**▲ 18%**](https://www.amazon.com/dp/B00VRY8US2) [**Elite Hockey Pro-Skate Guard (Black SR/Large)**Elite Hockey**$24.15**4.5★**— 7%**](https://www.amazon.com/dp/B00VEEUTA2) [**Ice Skate Blade Covers Thickened Design Black Large 1 Pair**Generic**$9.95**4.6★**▼ 27%**](https://www.amazon.com/dp/B0F13S87K2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Perfect fit”*
**Quality-Overall**22%
*“Good quality product”*
**Advertised Vs Actual Product**17%
*“As Advertised”*
**Protection**11%
*“Protecting my goalie skate blades”*
**Storage Capacity**6%
*“Good for skate storage”*
**Sharpness**6%
*“Keeps you safe from sharp blades”*
**Ease Of Use**6%
*“Simple and easy”*
### **What buyers complain about **
**Size-Overall**43%
*“They that it didn't fit”*
**Strength**14%
*“Sturdiness not yet lnown”*
**Exercise/Sports Suitability**7%
*“So no walking in them”*
**Color**7%
*“More of a smokey gray than a black”*
**Quality-Overall**7%
*“Cheap and ripped when putting on a dull skate”*
**Durability**7%
*“Ripped the first day”*
### **Top return reasons **
**Size-Overall**83%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Material Quality**2%
**Stiffness**2%
**Weight Heavy**1%
**Stitch/Finish/Polish**1%
**Shape/Style**1%
**Quality-Overall**1%
## **Common questions**
- **Is hockey skate guards profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the hockey skate guards niche?**
- 4 brands and 16 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hockey skate guards?**
- Top complaints mined from reviews: Size-Overall, Strength, Exercise/Sports Suitability. The return rate is 3.8%.
- **When does demand for hockey skate guards peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the hockey skate guards niche?**
- Listings span $9.95–$25.65; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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