---
title: "Wicked Bookmark — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/wicked-bookmark"
last_updated: "2026-08-09T05:17:22.758Z"
locale: en
meta:
description: "Niche score 35/100 · $14K/yr market · 31K searches/yr · $10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $14K/yr market · 31K searches/yr · $10.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Bookmark — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked bookmark**
**Skip it**
Soft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 50Competition 34Returns 88Price range 46Avg price 41Brand share 36Review moat 98Quality gap 22
**Review moat**
**Incredible****30.14**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.48–$23.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.92**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$14K**
$14K/yr · 31K searches
**Growth**
**Bad****-64.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked bookmark is a $14K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked bookmark market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$22K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#3,483**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **27.6%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **232 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**11%**
- The Noble Collection30% - Trends International21% - STEEL MILL AND CO.12% - Generic10% - Skyygemm9% - Wicked6% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -64.3% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 15.2×
[**Open Trend **](https://flapen.com/research/us/office-products/wicked-bookmark/trend)
## **Top wicked bookmark search terms**
- **wicked bookmark**24K/yr-63.2%3.7% conv. - **wicked bookmarks**5K/yr-59.8%4.5% conv. - **wicked book mark**3K/yr-82.1%4.3% conv. [**All search terms **](https://flapen.com/research/us/office-products/wicked-bookmark/search-terms)
## **Top wicked bookmark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wicked: Glinda and Elphaba Bookmark Set by The Noble Collection**The Noble Collection**$20.23**4.9★122 rev](https://www.amazon.com/dp/B0DQ1LM5XS) [2**Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good**STEEL MILL AND CO.**$8.29**4.5★20 rev](https://www.amazon.com/dp/B0FWGHC38F) [3**Wicked: for Good Magnetic Page Clips**Trends International**$8.10**4.4★13 rev](https://www.amazon.com/dp/B0G6GSL3LC) [4**Wicked UV DTF Bookmark Wraps - Book Lover Acrylic Bookmark Blanks Sticker Reading UV DTF Transfer Stickers for School DIY Project Pink & Green Design**Generic**$5.48**4.3★9 rev](https://www.amazon.com/dp/B0F6MX9P1N) [5**Wicked Glinda and Elphaba Bookmark Set (for Good)**The Noble Collection**$23.04**5.0★10 rev](https://www.amazon.com/dp/B0FVG4F6KM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wicked: for Good Shapemarks**Trends International**$6.86**5 rev5mo ago](https://www.amazon.com/dp/B0GFX9Z92X) [**Wicked: for Good Premier Bookmarks**Trends International**$6.97**1 rev5mo ago](https://www.amazon.com/dp/B0GFXD5GZH) [**Wicked: for Good Magnetic Page Clips**Trends International**$8.10**13 rev6mo ago](https://www.amazon.com/dp/B0G6GSL3LC) [**Wicked Bookmark Set - Bundle with 8 Bookmarks and Page Clips Featuring Elphaba Glinda More Plus Tattoos | Wicked for Good School Supplies for Kids**Wicked**$14.98**0 rev8mo ago](https://www.amazon.com/dp/B0FYJQ615G) [**Steel Mill & Co. Double-Sided Wicked Bookmark Changed for Good**STEEL MILL AND CO.**$8.29**20 rev8mo ago](https://www.amazon.com/dp/B0FWGHC38F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wicked: for Good Shapemarks**Trends International**$6.86**4.4★**▲ 416%**](https://www.amazon.com/dp/B0GFX9Z92X) [**Wicked: for Good Premier Bookmarks**Trends International**$6.97**5.0★**▲ 249%**](https://www.amazon.com/dp/B0GFXD5GZH) [**Wicked: for Good Magnetic Page Clips**Trends International**$8.10**4.4★**▲ 115%**](https://www.amazon.com/dp/B0G6GSL3LC) [**Xanadued Wicked Witch Bookmark Wicked Book Mark Witch Legs with Ruby Slippers Bookmark for Book Lovers Gifts Gift Ideas**Xanadued**$8.93**4.7★**▲ 81%**](https://www.amazon.com/dp/B0F2T5YLNN) [**Wicked Glinda and Elphaba Bookmark Set (for Good)**The Noble Collection**$23.04**5.0★**▲ 73%**](https://www.amazon.com/dp/B0FVG4F6KM)
**~~View all trending →~~**
## **What buyers say about wicked bookmark**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**59%
*“good quality arrived fast”*
**Gifting Purpose**16%
*“Was a fun gift”*
**Durability**9%
*“Nice and durable”*
**Advertised Vs Actual Product**6%
*“As described great detail”*
**Design-Overall**6%
*“Beautiful and functional”*
**Value For Money**3%
*“Good value”*
### **What buyers complain about **
**Value For Money**100%
*“A little pricey”*
### **Top return reasons **
**Defective Material/Parts**19%
**Quality-Overall**19%
**Size-Overall**16%
**Advertised Vs Actual Product**16%
**Value For Money**13%
**Strength**13%
**Mechanism Issues**6%
## **Common questions**
- **Is wicked bookmark profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 14 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -64.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the wicked bookmark niche?**
- 10 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in wicked bookmark?**
- Top complaints mined from reviews: Value For Money. The return rate is 1.3%.
- **When does demand for wicked bookmark peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.2× the quietest.
- **What does it cost to enter the wicked bookmark niche?**
- Listings span $5.48–$23.04; the average listing price is $10.92 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.
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