---
title: "wedding planner — $1.3M/yr Amazon United States Niche, Score 48/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/wedding-planner"
last_updated: "2026-07-20T17:38:44.108Z"
locale: en
meta:
description: "soft demand (-14.7% this quarter) — wedding planner doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-14.7% this quarter) — wedding planner doesn't clear our bar today. Data updated Jul 2026."
"og:title": "wedding planner — $1.3M/yr Amazon United States Niche, Score 48/100 - Flapen"
---
# **wedding planner**
**Skip it**
Soft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Market size 83Growth 18Conversion 40Competition 43Returns 50Price range 82Avg price 92Brand share 42Review moat 45Quality gap 21
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.9M searches
**Price range**
**Great****$9.73–$40.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****3.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****1,989.38**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wedding planner is a $1.3M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Launch success**
- **60%**
- 3 of 5 new (360d)
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **173 days**
## **Competition**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**17%**
- ZICOTO29% - Your Perfect Day22% - ROXBURGH11% - WeddingGiftsWedding10% - Scribble & Dot7% - Tullofa3% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/office-products/wedding-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$133K20%$266K30%$398K40%$531K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Your Perfect Day Wedding Planner Book and Organizer - Wedding Planner Book - Bridal Planning Binder with Countdown Calendar - Bride Gifts - (FLORAL)**Your Perfect Day**$27.63**4.8★15,851 rev](https://www.amazon.com/dp/B07XLQD1ZV) [2**Wedding Planner Book and Organizer-196 Pages Bridal Wedding Planning Book with Sticker Checklists and Calendars for Bride To Be Unique Engagement Gifts for Newly Engaged Couples**ROXBURGH**$23.69**4.8★348 rev](https://www.amazon.com/dp/B0D6R6F24B) [3**WeddingGiftsWedding Wedding Planner Book and Organizer for Bride - Elegant Linen Cover Wedding Planning Binder with Checklists Pockets & Calendars Perfect Engagement Gifts for Couples(Cream)**WeddingGiftsWedding**$27.07**4.8★196 rev](https://www.amazon.com/dp/B0DYDW4F55) [4**Beautiful Boho Wedding Planner Book and Organizer - Enhance Excitement and Makes Your Countdown Planning Easy - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms 9 X 11 inches**ZICOTO**$19.86**4.8★1,767 rev](https://www.amazon.com/dp/B0BN22SN6V) [5**Beautiful Minimalistic Wedding Planner Book and Organizer - Enhance Excitement and Makes Your Countdown Planning Easy - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$17.02**4.7★865 rev](https://www.amazon.com/dp/B0BYJWNM1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LADY&HOME Wedding Planner Book and Organizer - Wedding Planning Book for Bride Linen Binder with Countdown Calendars & Checklists - Perfect Engagement Gifts for Couples - Blue & White Floral**LADY&HOME**$27.94**31 rev6mo ago](https://www.amazon.com/dp/B0G7WC2FBM) [**Beautiful Wedding Planner Book and Organizer - Perfect for Detailed Planning Of Your Big Day - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$15.44**77 rev7mo ago](https://www.amazon.com/dp/B0G1YN28HB) [**Beautiful Wedding Planner Book and Organizer - Perfect for Detailed Planning Of Your Big Day - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$14.78**77 rev7mo ago](https://www.amazon.com/dp/B0G1YP5KRM) [**molekaus Wedding Planner Book And OrganizerWedding Planner For Bride With Interchangeable Photo Cover & Embossed Design Wedding Planner Bride to be Gifts engagement gifts for couples 11.5*10.5in**molekaus**$21.70**65 rev10mo ago](https://www.amazon.com/dp/B0FMKBK4HV) [**Wedding Planner Book and Organizer 132 Page Wedding Planning Book with Tabs Storage Pockets & Checklists | Engagement Gift Bridal Shower Gift & Wedding Planner Book Keepsake**Paper Plan**$16.76**135 rev11mo ago](https://www.amazon.com/dp/B0F54PQFBZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beautiful Wedding Planner Book and Organizer - Perfect for Detailed Planning Of Your Big Day - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$15.44**4.5★**▲ 288%**](https://www.amazon.com/dp/B0G1YN28HB) [**Beautiful Wedding Planner Book and Organizer - Perfect for Detailed Planning Of Your Big Day - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$14.78**4.5★**▲ 208%**](https://www.amazon.com/dp/B0G1YP5KRM) [**LADY&HOME Wedding Planner Book and Organizer - Wedding Planning Book for Bride Linen Binder with Countdown Calendars & Checklists - Perfect Engagement Gifts for Couples - Blue & White Floral**LADY&HOME**$27.94**4.4★**▲ 142%**](https://www.amazon.com/dp/B0G7WC2FBM) [**molekaus Wedding Planner Book And OrganizerWedding Planner For Bride With Interchangeable Photo Cover & Embossed Design Wedding Planner Bride to be Gifts engagement gifts for couples 11.5*10.5in**molekaus**$21.70**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FMKBK4HV) [**Beautiful Minimalistic Wedding Planner Book and Organizer - Enhance Excitement and Makes Your Countdown Planning Easy - Unique Engagement Gift for Newly Engaged Couples Future Brides and Grooms**ZICOTO**$16.94**4.7★**▲ 82%**](https://www.amazon.com/dp/B0BYJVQNSY)
**~~View all trending →~~**
## **Common questions**
- **Is wedding planner profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wedding planner niche?**
- 15 brands and 46 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- **When does demand for wedding planner peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the wedding planner niche?**
- Listings span $9.73–$40.99; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 1,989 reviews — the moat a new listing must climb.
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