---
title: "Tul — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/tul"
last_updated: "2026-08-09T05:14:04.353Z"
locale: en
meta:
description: "Niche score 44/100 · $202K/yr market · 1.5M searches/yr · $15.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $202K/yr market · 1.5M searches/yr · $15.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tul — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **tul**
**Skip it**
Soft demand (-28.3% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 11Conversion 11Competition 85Returns 92Price range 73Avg price 77Brand share 20Review moat 48Quality gap 19
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.97–$36.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,682.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$202K**
$202K/yr · 1.5M searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tul is a $202K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tul market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 74%
**Open market**
**6%**
- TUL68% - Getvow10% - Yaridar7% - FeroniArt5% - Cheericome3% - LYAZLYAZLY2% - Open — no brand owns it (8 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -28.3% search growth over the last 90 days.
120K80KPrime Day '25Spike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/office-products/tul/trend)
## **Top tul search terms**
- **tul**1.1M/yr-27.7%0.7% conv. - **tuls**317K/yr-32.4%0.0% conv. - **tul notebook accessories**11K/yr-17.4%1.3% conv. - **tul junior notebook**8K/yr-8.0%1.4% conv. - **tul junior**6K/yr-31.0%0.9% conv. - **tul accessories**7K/yr-27.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/office-products/tul/search-terms)
## **Top tul products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WHJJK TUL Retractable Gel Pens Bullet Point 0.7 mm Gray Barrel Assorted Standard and Bright Ink Colors Pack of 14 SG_B01NBW93N6_US**TUL**$21.51**4.9★7,849 rev](https://www.amazon.com/dp/B01NBW93N6) [2**TUL Gel Pens Retractable Medium Point 0.7 mm Gray Barrel Black Ink Pack Of 12**TUL**$18.23**4.8★6,025 rev](https://www.amazon.com/dp/B002VLH7AW) [3**TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors**TUL**$7.53**4.8★1,251 rev](https://www.amazon.com/dp/B01M6YW8K4) [4**TUL GL Series Retractable Gel Pens Medium Point 0.8 mm Assorted Barrel Colors Assorted Metallic Inks Pack Of 8 Pens**TUL**$17.57**4.6★598 rev](https://www.amazon.com/dp/B0B76RVZV8) [5**TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8**TUL**$15.16**4.8★2,417 rev](https://www.amazon.com/dp/B01N24M3U7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible**FeroniArt**$15.42**213 rev6mo ago](https://www.amazon.com/dp/B0BSLWHKVZ) [**A4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In**LYAZLYAZLY**$10.03**14 rev11mo ago](https://www.amazon.com/dp/B0FHQL9DGN) [**Letter Size Cornell Notes Filler Paper - 11 TUL Disc Cornell Notes Loose Leaf Paper 50Sheets / 100Pages 8.5 x 11**Yaridar**$9.74**91 rev1y ago](https://www.amazon.com/dp/B0F29Q3NX5) [**Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11**Yaridar**$12.76**218 rev1y ago](https://www.amazon.com/dp/B0DJ35Y67V) [**Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt**FeroniArt**$32.97**145 rev2y ago](https://www.amazon.com/dp/B0CJ71QKML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A4 TUL Discbound Lined Refill Paper 11 Disc Hole Punched Ruled Filler Paper Letter Size Refills Paper 5 Colors(20 Sheets/C) Total 100 Sheets/200 Pages College ruled 8.5 x 11 In**LYAZLYAZLY**$10.03**4.2★**▲ 300%**](https://www.amazon.com/dp/B0FHQL9DGN) [**TUL Retractable Gel Pens Needle Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8**TUL**$14.99**4.7★**▲ 216%**](https://www.amazon.com/dp/B01NBWOPVU) [**Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt**FeroniArt**$32.97**4.5★**▲ 172%**](https://www.amazon.com/dp/B0CJ71QKML) [**TUL Retractable Gel Pens Bullet Point 0.5 mm Gray Barrel Assorted Bright Ink Colors Pack Of 8**TUL**$15.16**4.8★**▲ 98%**](https://www.amazon.com/dp/B01N24M3U7) [**TUL Retractable Gel Pens Fine Point 0.5 mm Gray Barrel Black Ink Pack Of 12 Pens**TUL**$18.18**4.8★**▲ 64%**](https://www.amazon.com/dp/B002VL7IA6)
**~~View all trending →~~**
## **What buyers say about tul**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Writing Experience**27%
*“Smooth writing”*
**Quality-Overall**11%
*“These are well made”*
**Color**7%
*“Colors are bright”*
**Pen/Pencil Quality**6%
*“Good pens”*
**Value For Money**4%
*“Great Price”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Smudge Resistance**3%
*“they dont smear”*
**Ease Of Use**3%
*“Ease of use”*
**Grip**3%
*“Comfortable grip”*
**Soft Feel**3%
*“Smoothness”*
### **What buyers complain about **
**Ink Leakage**9%
*“Ink tapers off while writing”*
**Paper Quality**9%
*“Paper quality is not great”*
**Writing Experience**8%
*“they just wouldn't write”*
**Quality-Overall**6%
*“Poor quality,”*
**Value For Money**5%
*“could be a bit cheaper”*
**Durability**5%
*“They break easily”*
**Dry/Empty Ink**3%
*“half dried out”*
**Size-Overall**3%
*“very poor fit”*
**Thickness**2%
*“Feels like thick plastic to be honest”*
**Leak-Proof**2%
*“They leak ink”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**9%
**Ink Refill**7%
**Color**7%
**Material Quality**5%
**Value For Money**4%
**Thin**4%
**Paper Quality**4%
**Functionality-Overall**4%
**Writing Experience**3%
## **Common questions**
- **Is tul profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tul niche?**
- 14 brands and 81 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in tul?**
- Top complaints mined from reviews: Ink Leakage, Paper Quality, Writing Experience. The return rate is 1.1%.
- **When does demand for tul peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the tul niche?**
- Listings span $6.97–$36.18; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 1,683 reviews — the moat a new listing must climb.
## **Related niches in Office Products**
- 59 [**book lovers gifts**](https://flapen.com/research/us/office-products/book-lovers-gifts)$986K/yr-24.1%**Worth a look**- 59 [**journal for men**](https://flapen.com/research/us/office-products/journal-for-men)$1.6M/yr-17.3%**Worth a look**- 60 [**magazine bag**](https://flapen.com/research/us/office-products/magazine-bag)$218K/yr+8.0%**Worth a look**- 60 [**teacher bookmark**](https://flapen.com/research/us/office-products/teacher-bookmark)$6K/yr+467.2%**Worth a look**- 60 [**bulk binders**](https://flapen.com/research/us/office-products/bulk-binders)$305K/yr+35.4%**Worth a look**- 60 [**transparent dried flower bookmarks**](https://flapen.com/research/us/office-products/transparent-dried-flower-bookmarks)$31K/yr+35.0%**Worth a look**[**All Office Products niches **](https://flapen.com/research/us/office-products)