---
title: "Tul Planner — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/tul-planner"
last_updated: "2026-08-09T06:56:34.235Z"
locale: en
meta:
description: "Niche score 42/100 · $81K/yr market · 249K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $81K/yr market · 249K searches/yr · $19.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tul Planner — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **tul planner**
**Skip it**
Soft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 17Conversion 21Competition 49Returns 78Price range 76Avg price 85Brand share 42Review moat 78Quality gap 25
**Avg price**
**Great****$19.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****442.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.97–$41.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$81K**
$81K/yr · 249K searches
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tul planner is a $81K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tul planner market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#403**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **69%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**16%**
- TUL41% - FeroniArt19% - Yaridar9% - Billtigif6% - Getvow5% - Yoment4% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -15.3% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/office-products/tul-planner/trend)
## **Top tul planner search terms**
- **tul notebook**110K/yr-12.2%1.0% conv. - **tul discbound notebook**37K/yr+2.3%0.9% conv. - **tul planner**39K/yr-33.6%0.7% conv. - **tul notebook system**34K/yr-39.9%1.2% conv. - **tul notebooks**8K/yr+8.4%0.7% conv. - **tul binder**7K/yr-3.3%1.3% conv. - **tul discbound**6K/yr-11.9%0.8% conv. - **tul notebook cover**5K/yr+10.5%0.4% conv. - **tul calendar**3K/yr+13.5%2.9% conv. - **tul system notebook**404/yr-11.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/tul-planner/search-terms)
## **Top tul planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Refillable Discbound Notebook Foldover Vegan PU Leather Planner Black Letter Size (8.5 x 11) 75 Narrow Ruled Sheets By FeroniArt**FeroniArt**$32.97**4.5★145 rev](https://www.amazon.com/dp/B0CJ71QKML) [2**TUL Custom Note-Taking System Discbound Notebook Junior Size Leather Cover Black**TUL**$24.31**4.8★401 rev](https://www.amazon.com/dp/B01GQRYZLK) [3**Weekly Planner Undated Refills - Letter Size 53 Sheets/106 Pages Colorful Weekly Planner for 11-Disc Discbound TUL 100 gsm White Paper Lasts 1 Year Undated 8.5 x 11**Yaridar**$12.76**4.6★218 rev](https://www.amazon.com/dp/B0DJ35Y67V) [4**TUL Custom Note-Taking System Discbound Tab Dividers 8 1/2 x 11 Letter Size Assorted Colors**TUL**$7.53**4.8★1,251 rev](https://www.amazon.com/dp/B01M6YW8K4) [5**TUL Discbound Notebook With Leather Cover Letter Size Narrow Ruled 60 Sheets Navy**TUL**$39.12**5.0★8 rev](https://www.amazon.com/dp/B0B5CRM53N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026-2027 Weekly Planner Refills for 11-Discbound Notebooks Jul 2026 to Jun 2027 Monthly Tabs 11-Disc Punches Letter Size 8-1/2 x 11**newestor**$16.87**1,301 rev5mo ago](https://www.amazon.com/dp/B0GG9G1C5G) [**Weekly Planner Inserts Undated Weekly Calendar Planner Refills for 11-Disc Letter Size Planners (8.5 x 11 Inch) | TUL Letter Staples ARC Notebook Levenger Circa Marta Stewart and NOTIQ Letra 11-Disc (XL1) Compatible**FeroniArt**$15.42**213 rev6mo ago](https://www.amazon.com/dp/B0BSLWHKVZ) [**newestor 2026-2027 Monthly Planner Refill for 11-Discbound Notebooks Jul 2026 to Dec 2027 Two Pages Per Month Letter Size 8-1/2 x 11**newestor**$16.45**1,875 rev6mo ago](https://www.amazon.com/dp/B0GCKSMR7F) [**2026-2027 Monthly Planner Refill Jul. 2026 - Dec. 2027 A4 Letter Size Planner Inserts for 11-Disc Discbound 8.5x11 18 Monthly Calendars with Colorful Laminated Tabs**Lovgiver**$15.57**49 rev6mo ago](https://www.amazon.com/dp/B0G8G29FGW) [**SKLENICE PU Leather Discbound Notebook 8.5 x 11 Disc Bound Planner Supplies with Discs 5 Tab Note Dividers & 60 Pages Wide Ruled Disc Planner for Work Travel Note Taking (Letter Size Rose Gold)**SKLENICE**$24.78**39 rev10mo ago](https://www.amazon.com/dp/B0FNN1M3TS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**newestor 2026-2027 Monthly Planner Refill for 11-Discbound Notebooks Jul 2026 to Dec 2027 Two Pages Per Month Letter Size 8-1/2 x 11**newestor**$16.45**4.7★**▲ 400%**](https://www.amazon.com/dp/B0GCKSMR7F) [**2026-2027 Weekly Planner Refills for 11-Discbound Notebooks Jul 2026 to Jun 2027 Monthly Tabs 11-Disc Punches Letter Size 8-1/2 x 11**newestor**$16.87**4.6★**▲ 395%**](https://www.amazon.com/dp/B0GG9G1C5G) [**2026-2027 Monthly Planner Refill Jul. 2026 - Dec. 2027 A4 Letter Size Planner Inserts for 11-Disc Discbound 8.5x11 18 Monthly Calendars with Colorful Laminated Tabs**Lovgiver**$15.57**4.9★**▲ 289%**](https://www.amazon.com/dp/B0G8G29FGW) [**MOSA BEAR Discbound Notebook 8-Disc Disbound Planner with Removable Pages 180 Pages Spiral Notebook Poly Cover Discbound Planner for Work Travel Note Taking(With Index Sticker) Purple A5**MOSA BEAR**$9.94**4.3★**▲ 278%**](https://www.amazon.com/dp/B0DKDRZ5Q6) [**Fuutreo 8 Set Discbound Notebook Cover and Disc Set 8.5 X11.75 Inch Polyethylene Cover with Disc Suitable for Letter Size Fill Page for Work Meeting(Classic Color)**Fuutreo**$25.47**4.5★**▲ 186%**](https://www.amazon.com/dp/B0D1282T71)
**~~View all trending →~~**
## **What buyers say about tul planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The pages are of great quality”*
**Paper Quality**12%
*“Great paper”*
**Size-Overall**12%
*“hole size is accurate”*
**Ease Of Use**8%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Document Organizing/Classification**8%
*“Keeps me organized”*
**Strength**5%
*“Well made and sturdy”*
**Durability**4%
*“Durable”*
**Design-Overall**4%
*“Great design”*
**Value For Money**3%
*“Affordable”*
### **What buyers complain about **
**Paper Quality**24%
*“Paper is considerably lower quality than real Tul paper”*
**Quality-Overall**11%
*“Poor Quality Control”*
**Value For Money**7%
*“This must be a cheaper one”*
**Thickness**7%
*“The thickness is a tad too thin for me”*
**Durability**6%
*“However the band to keep the notebook closed broke within the first week of using”*
**Advertised Vs Actual Product**5%
*“Doesn't look like product description/ picture”*
**Color**5%
*“I really wish they had other colors in this pebble texture”*
**Size-Overall**4%
*“Small note journal”*
**Material Quality**2%
*“Cheap materials”*
**Strength**2%
*“Thin flimsy”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**10%
**Paper Quality**8%
**Quality-Overall**4%
**Functionality-Overall**4%
**Compatibility-Overall**3%
**Defective Material/Parts**2%
**Paper Compatibility**2%
**Value For Money**2%
**Material Quality**1%
## **Common questions**
- **Is tul planner profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tul planner niche?**
- 16 brands and 46 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in tul planner?**
- Top complaints mined from reviews: Paper Quality, Quality-Overall, Value For Money. The return rate is 1.8%.
- **When does demand for tul planner peak?**
- Demand peaks in Jan–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the tul planner niche?**
- Listings span $6.97–$41.05; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.
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