---
title: "Trend — travelers notebook passport - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/travelers-notebook-passport/trend"
last_updated: "2026-08-09T17:57:28.258Z"
locale: en
meta:
  description: "Niche score 50/100 · $63K/yr market · 249K searches/yr · $16.00 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $63K/yr market · 249K searches/yr · $16.00 avg price. A small market ($63K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — travelers notebook passport - Flapen"
---

# **travelers notebook passport**

**Worth a look**

Shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($63K/yr) keeps it on the watch list.

Market size 16Growth 22Conversion 20Competition 92Returns 70Price range 87Avg price 78Brand share 86Review moat 49Quality gap 22

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****$5.94–$95.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.00**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,564.16**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$63K**

$63K/yr · 249K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend