---
title: "To Do List Notebook — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/to-do-list-notebook"
last_updated: "2026-08-09T05:16:16.792Z"
locale: en
meta:
description: "Niche score 40/100 · $93K/yr market · 575K searches/yr · $9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $93K/yr market · 575K searches/yr · $9.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "To Do List Notebook — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **to do list notebook**
**Skip it**
Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 13Conversion 21Competition 62Returns 94Price range 41Avg price 31Brand share 63Review moat 44Quality gap 17
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,083.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.03–$21.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.70**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$93K**
$93K/yr · 575K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, to do list notebook is a $93K/yr Amazon United States market (575K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **to do list notebook market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**28%**
- Of a Happy Kind21% - Taja19% - ZICOTO15% - KAICN6% - Forvencer6% - Two Tumbleweeds4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/office-products/to-do-list-notebook/trend)
## **Top to do list notebook search terms**
- **todo**83K/yr-14.6%0.0% conv. - **checklist notebook**46K/yr-13.2%1.6% conv. - **to do list planner**76K/yr-49.4%1.2% conv. - **daily planner notepad**45K/yr-16.2%1.3% conv. - **task planner**38K/yr-21.7%1.1% conv. - **to do planner**42K/yr-25.3%1.6% conv. - **daily task planner**26K/yr-24.2%1.9% conv. - **task notebook**22K/yr-12.3%1.4% conv. - **daily to do list planner**35K/yr-39.1%1.6% conv. - **to do notebook for work**23K/yr-12.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/to-do-list-notebook/search-terms)
## **Top to do list notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks**Of a Happy Kind**$7.98**4.8★3,161 rev](https://www.amazon.com/dp/B0BS2J4VKY) [2**Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway**Taja**$6.65**4.8★4,233 rev](https://www.amazon.com/dp/B0C1GW4GD4) [3**To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size**KAICN**$13.39**4.8★865 rev](https://www.amazon.com/dp/B0BX94GXYD) [4**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute**Forvencer**$5.03**4.8★447 rev](https://www.amazon.com/dp/B0DK34JV79) [5**ZICOTO Aesthetic Daily Planner And Notebook With Hourly Schedule - Aesthetic Spiral To do List Notepad For Work/Home to Organize Tasks And Appointments - Stylish School/Office Supplies Book For Women**ZICOTO**$12.57**4.7★712 rev](https://www.amazon.com/dp/B0D2WK47CJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daily Planner Notepad 5.5 x 8.5 Tear-Off Pad 70 Undated Sheets Focus-Enhancing Desktop Organizer with Hourly Schedule To-Do List for Work School (White Colorful 1 Pack)**Emblissom**$8.93**10 rev10mo ago](https://www.amazon.com/dp/B0FPY4VJTM) [**Task Planner & Activity Log Notepad for Work Daily To Do List with Checklist Time Tracking & Notes 60 Pages 8.5 x 11 Letter Portrait Life Charge**Life Charge**$14.69**164 rev11mo ago](https://www.amazon.com/dp/B0FHMWFGZF) [**Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages**Sweetzer & Orange**$8.18**267 rev1y ago](https://www.amazon.com/dp/B0FDFGC8BQ) [**Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute**Forvencer**$5.03**447 rev1y ago](https://www.amazon.com/dp/B0DK34JV79) [**2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies**Thboxes**$8.79**664 rev2y ago](https://www.amazon.com/dp/B0D2XQTWPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daily Planner Notepad 5.5 x 8.5 Tear-Off Pad 70 Undated Sheets Focus-Enhancing Desktop Organizer with Hourly Schedule To-Do List for Work School (White Colorful 1 Pack)**Emblissom**$8.93**5.0★**▲ 208%**](https://www.amazon.com/dp/B0FPY4VJTM) [**Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink**Thboxes**$7.56**4.8★**▲ 123%**](https://www.amazon.com/dp/B0CZNZHTYZ) [**104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks**GOLDPEI**$5.70**4.7★**▲ 114%**](https://www.amazon.com/dp/B09M9KQ9RY) [**to Do List Notepad 3pcs/Set - Daily Planner Notepad Undated 60 Sheets Tear Off 5.5 x 8.3 Planning Pad Checklist Productivity Note Pad for Work and Personal Organized**GOLDPEI**$12.41**4.7★**▲ 76%**](https://www.amazon.com/dp/B09SZ3VFM4) [**Anecdote Daily Planner w/ 2026-2027 Calendar | Start Anytime 26 Weeks Undated | 1 Page per Day | 8.5 x 5.2 | Hardcover To-Do List Organizer Plan Your Success Achieve Productivity Goals (Evergreen)**ANECDOTE.**$21.88**4.4★**▲ 53%**](https://www.amazon.com/dp/B08999GF4R)
**~~View all trending →~~**
## **What buyers say about to do list notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**31%
*“Great organizer”*
**Quality-Overall**10%
*“The overall construction is of a very high quality”*
**Paper Quality**8%
*“Nice paper”*
**Ease Of Use**8%
*“easy to write on”*
**Design-Overall**6%
*“Thoughtful design”*
**Advertised Vs Actual Product**5%
*“Just as pictured”*
**Size-Overall**4%
*“Love the size”*
**Color**4%
*“Love the colors”*
**Value For Money**4%
*“Good deal”*
**Office Usability**4%
*“great for work or personal use”*
### **What buyers complain about **
**Paper Quality**8%
*“Might as well be blank paper”*
**Size-Overall**8%
*“Its also much larger than expecting though its worked out great for me”*
**Value For Money**6%
*“not enough pages for the price”*
**Print Quality**6%
*“didnt finish before the planner went to print”*
**Writing Experience**6%
*“just don't really know what to write”*
**Document Organizing/Classification**6%
*“It will be a bug help to keep me organized and on track”*
**Double-Sided Printing**5%
*“I took stars off because it says this is printed on both sides”*
**Thickness**5%
*“Its too thin”*
**Advertised Vs Actual Product**4%
*“Dates Incorrect for month of July”*
**Functionality-Overall**2%
*“Not going to work for me”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**16%
**Value For Money**6%
**Design-Overall**5%
**Paper Quality**4%
**Functionality-Overall**4%
**Quality-Overall**2%
**Print Quality**2%
**Color**2%
**Writing Experience**1%
## **Common questions**
- **Is to do list notebook profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the to do list notebook niche?**
- 18 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in to do list notebook?**
- Top complaints mined from reviews: Paper Quality, Size-Overall, Value For Money. The return rate is 1.1%.
- **When does demand for to do list notebook peak?**
- Demand peaks in Jan–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the to do list notebook niche?**
- Listings span $5.03–$21.88; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 2,083 reviews — the moat a new listing must climb.
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