---
title: "the dailee 2025-2026 planner — $420K/yr Amazon United States Niche, Score 47/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/the-dailee-2025-2026-planner"
last_updated: "2026-07-20T19:48:15.984Z"
locale: en
meta:
description: "soft demand (-73.3% this quarter) — the dailee 2025-2026 planner doesn't clear our bar today. Data updated Jul 2026."
"og:description": "soft demand (-73.3% this quarter) — the dailee 2025-2026 planner doesn't clear our bar today. Data updated Jul 2026."
"og:title": "the dailee 2025-2026 planner — $420K/yr Amazon United States Niche, Score 47/100 - Flapen"
---
# **the dailee 2025-2026 planner**
**Skip it**
Soft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Market size 56Growth 0Conversion 52Competition 71Returns 83Price range 45Avg price 31Brand share 64Review moat 51Quality gap 21
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$420K**
$420K/yr · 1.0M searches
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,475.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.13–$23.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-73.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, the dailee 2025-2026 planner is a $420K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Jul–Aug–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$389K–$487K**
- units × avg price
- **Launch success**
- **65%**
- 15 of 23 new (360d)
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **98%**
- **Out of stock**
- **20.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **178 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**42%**
Top 20: 79%
**Open market**
**28%**
- VALOME22% - Taja19% - Blue Sky13% - XAOWON7% - M&G6% - Forvencer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -73.3% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/office-products/the-dailee-2025-2026-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$25K9%$38K12%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers**Taja**$7.48**4.7★1,595 rev](https://www.amazon.com/dp/B0FG7QLGF5) [2**2026 Planner Weekly and Monthly Calendar Academic Planner Jan 2026 - Dec 2026 Planning Agenda Book for Desk Accessories and School Supplies - A5 (6.3 x 8.5)**VALOME**$8.46**4.7★2,797 rev](https://www.amazon.com/dp/B0FH63ZX69) [3**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$14.89**4.6★3,675 rev](https://www.amazon.com/dp/B0FYRBKD2G) [4**M&G 2026 Planner Weekly and Monthly Planner Calendar Jan 2026-Feb 2027 Agenda Book With Monthly Tabs for School Work Home Supplies A4 8.5 x 11**M&G**$7.91**4.9★107 rev](https://www.amazon.com/dp/B0G1SC59CN) [5**2026-2027 Monthly Planner (7.6 x 9.6) from Jan 2026-Jun 2027 18 Months Calendar 2026 Planner Agenda Book with Tabs & Pocket Black**XAOWON**$8.95**4.7★1,043 rev](https://www.amazon.com/dp/B0FP2WZP68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HARDCOVER Academic Year 2026-2027 Planner: 14 Months (May 2026 Through June 2027) 8.5x 11 Daily Weekly Monthly Planner Yearly Agenda. Bookmark Pocket Folder and Sticky Note Set (Colorful Botanicals)**EXCELLO GLOBAL PRODUCTS**$22.56**64 rev4mo ago](https://www.amazon.com/dp/B0GNCKJT1H) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**3,472 rev6mo ago](https://www.amazon.com/dp/B0GDWTXGPV) [**Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green**NOTBOKPA**$6.51**833 rev6mo ago](https://www.amazon.com/dp/B0GCJ2V8N3) [**Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check**Blue Sky**$14.91**52 rev7mo ago](https://www.amazon.com/dp/B0G6385RB6) [**Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$10.66**427 rev7mo ago](https://www.amazon.com/dp/B0G62TRVP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARDCOVER Academic Year 2026-2027 Planner: 14 Months (May 2026 Through June 2027) 8.5x 11 Daily Weekly Monthly Planner Yearly Agenda. Bookmark Pocket Folder and Sticky Note Set (Colorful Botanicals)**EXCELLO GLOBAL PRODUCTS**$22.56**4.9★**▲ 843%**](https://www.amazon.com/dp/B0GNCKJT1H) [**Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green**NOTBOKPA**$6.51**4.7★**▲ 821%**](https://www.amazon.com/dp/B0GCJ2V8N3) [**And Per Se 2026 Planner-Daily Weekly & Monthly Leather Hardcover Planner 5.7 x 8 Daily Schedule 100 GSM Thick Paper Back Pocket(Mint)**&And Per Se**$7.98**4.6★**▲ 777%**](https://www.amazon.com/dp/B0DZX27HJ7) [**Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink**Forvencer**$12.02**4.8★**▲ 767%**](https://www.amazon.com/dp/B0GDWTXGPV) [**Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise**Blue Sky**$9.93**4.6★**▲ 767%**](https://www.amazon.com/dp/B0FYRBG61H)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**27%
*“Very well organized”*
**Size-Overall**12%
*“Good size”*
**Quality-Overall**10%
*“the cover is high quality”*
**Value For Money**8%
*“Great deal”*
**Advertised Vs Actual Product**8%
*“Exactly as advertised”*
**Ease Of Use**5%
*“Easy to write”*
**Design-Overall**5%
*“Very thoughtful design”*
**Writing Experience**4%
*“They are well written”*
**Color**3%
*“Color is so cute”*
**Paper Quality**2%
*“quality paper”*
### **What buyers complain about **
**Size-Overall**15%
*“Big”*
**Paper Quality**9%
*“Paper is very thin”*
**Thickness**6%
*“The paper could be slightly thicker”*
**Document Organizing/Classification**5%
*“Not a 2yr organizer”*
**Quality-Overall**5%
*“Bad Quality”*
**Durability**5%
*“Falls Apart Quickly”*
**Advertised Vs Actual Product**4%
*“it is deceiving”*
**Print Quality**4%
*“the print is so small”*
**Strength**3%
*“Little flimsy”*
**Value For Money**3%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**12%
**Value For Money**5%
**Design-Overall**3%
**Paper Quality**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Color**2%
**Weight Heavy**1%
**Strength**1%
## **Common questions**
- **Is the dailee 2025-2026 planner profitable to sell on Amazon United States?**
- The niche generates $420K/yr across 42 tracked products. 15 of 23 products launched in the last 360 days are still selling. 90-day search growth is -73.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the the dailee 2025-2026 planner niche?**
- 22 brands and 28 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in the dailee 2025-2026 planner?**
- Top complaints mined from reviews: Size-Overall, Paper Quality, Thickness. The return rate is 1.6%.
- **When does demand for the dailee 2025-2026 planner peak?**
- Demand peaks in Jan–Jul–Aug–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the the dailee 2025-2026 planner niche?**
- Listings span $4.13–$23.81; the average listing price is $9.73 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
## **Related niches in Office Products**
- 59 [**book lovers gifts**](https://flapen.com/research/us/office-products/book-lovers-gifts)$986K/yr-24.1%**Worth a look**- 59 [**book accessories**](https://flapen.com/research/us/office-products/book-accessories)$986K/yr-24.1%**Worth a look**- 60 [**bulk binders**](https://flapen.com/research/us/office-products/bulk-binders)$305K/yr+35.4%**Worth a look**- 60 [**magazine bag**](https://flapen.com/research/us/office-products/magazine-bag)$218K/yr+8.0%**Worth a look**- 60 [**teacher bookmark**](https://flapen.com/research/us/office-products/teacher-bookmark)$6K/yr+467.2%**Worth a look**- 60 [**transparent dried flower bookmarks**](https://flapen.com/research/us/office-products/transparent-dried-flower-bookmarks)$31K/yr+35.0%**Worth a look**[**All Office Products niches **](https://flapen.com/research/us/office-products)