---
title: "teacher planner — $528K/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/teacher-planner"
last_updated: "2026-07-20T18:46:24.640Z"
locale: en
meta:
description: "teacher planner shows demand growing +277.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "teacher planner shows demand growing +277.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "teacher planner — $528K/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **teacher planner**
**Worth a look**
Shows demand growing +277.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 99Conversion 21Competition 91Returns 89Price range 82Avg price 76Brand share 91Review moat 76Quality gap 19
**Growth**
**Incredible****+277.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$6.36–$59.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****471.04**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.51**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$528K**
$528K/yr · 2.1M searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, teacher planner is a $528K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 71/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$620K–$776K**
- units × avg price
- **Launch success**
- **87%**
- 39 of 45 new (360d)
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **174 days**
## **Competition**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**44%**
Top 20: 87%
**Top-5 click share**
**24%**
Top 20: 59%
**Open market**
**51%**
- Blue Sky12% - Forvencer12% - SUNEE8% - Youthamazing7% - Artfan6% - The Happy Planner5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +277.5% search growth over the last 90 days.
250K150KPrime Day '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/office-products/teacher-planner/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$32K9%$48K12%$63K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 71 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teacher Planner 2026-2027 Forvencer Academic Planner 2026-2027 Jul 2026 - Jun 2027 8.5x11 Weekly & Monthly Planning Book with 7 Periods School Agenda for Teacher Student Homeschool A4 Pink**Forvencer**$13.74**4.8★538 rev](https://www.amazon.com/dp/B0D2W6DB7P) [2**Teacher Planner 2026-2027 - Academic Planner Teacher Lesson Planner 2026-2027 July 2026 - June 2027 8.5 x 11 Lesson Plan Book Weekly & Monthly Lesson Calendar with with Colorful Laminated Tabs Quotes Inner Pocket**Artfan**$10.16**4.7★879 rev](https://www.amazon.com/dp/B0G6KHZTJR) [3**Carson Dellosa We Belong Teacher Planner 2026-2027 Undated 8 x 11 Lesson Plan Book with Stickers Class Schedule Weekly Calendar Classroom Must Haves Homeschool Essentials Classroom Must Haves**Carson Dellosa Education**$15.73**4.6★857 rev](https://www.amazon.com/dp/1483867382) [4**Blue Sky 2026-2027 Weekly and Monthly Academic Year Teacher Lesson Planner Calendar July 2026 - June 2027 8.5 x 11 Clear Pocket Cover Wirebound Laminated Tabs Storage Pocket Ditsy Dapple Light**Blue Sky**$15.53**4.6★166 rev](https://www.amazon.com/dp/B0G62R47K2) [5**Blue Sky 2026-2027 Weekly and Monthly Academic Year Teacher Lesson Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Storage Pocket Apple Sketch**Blue Sky**$19.79**4.6★58 rev](https://www.amazon.com/dp/B0G62M8X9Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy Planner Disc-Bound 12-Month July 2026June 2027 Planner with 3 Extra Months Big Size 8.5 x 11 Teacher Layout Sunday Sketches**The Happy Planner**$24.86**151 rev1mo ago](https://www.amazon.com/dp/B0GSWBSTKN) [**Happy Planner Disc-Bound 12-Month July 2026June 2027 Planner with 3 Extra Months Classic Size 7 x 9.25 Teacher Layout Teacher Notes**The Happy Planner**$21.16**195 rev1mo ago](https://www.amazon.com/dp/B0GSWPF14V) [**Happy Planner Disc-Bound 12-Month July 2026June 2027 Planner with 3 Extra Months Big Size 8.5 x 11 Teacher Layout Ditzy Garden**The Happy Planner**$26.23**151 rev1mo ago](https://www.amazon.com/dp/B0GSWGT237) [**SKYDUE Teacher Planner 2026-2027 Academic Year 8.5 x 11 Deluxe Teacher Lesson Planner with Monthly Tabs & Stickers Lesson Plan Book 26-27 Rainbow**SKYDUE**$11.45**139 rev3mo ago](https://www.amazon.com/dp/B0GVHNCPSH) [**AECCN Teacher Planner 2026-2027 Academic Year 8.5 x 11 with 7 Period Lesson Plan Book Weekly & Monthly Planner with 110gsm Thick Paper Cute School Supplies & Teacher Supplies for Classroom Organization**AECCN**$12.78**23 rev3mo ago](https://www.amazon.com/dp/B0GTYWW4V3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAPERAGE Teacher Planner Weekly & Monthly Academic Planner & Calendar 12-Months July 2026 - June 2027 (9.5 x 11) Teacher Lesson Planning Book with Tabs Stickers & Inner Pocket Sage Green**PAPERAGE**$18.66**4.7★**▲ 55%**](https://www.amazon.com/dp/B0GSXMQRTH) [**PAPERAGE Teacher Planner Weekly & Monthly Academic Planner & Calendar 12-Months July 2026 - June 2027 (9.5 x 11) Teacher Lesson Planning Book with Tabs Stickers & Inner Pocket Raspberry**PAPERAGE**$18.29**4.7★**▲ 53%**](https://www.amazon.com/dp/B0GSXJ8ZKY) [**Teacher Lesson Planner 2026-2027 Academic Year Aug 2026-Jul 2027 Deluxe 26-27 Lesson Plan Book for Teachers Supplies & Homeschool Planner with Pocket & Monthly Tabs 8.5 x 11 Happy Stripes**PraKallo**$19.91**4.6★**▲ 53%**](https://www.amazon.com/dp/B0GTG2QZ7W) [**LITE TEACHER PLANNER - Aug 2026-Jul 2027 8.5 x 11 Daily Weekly Monthly Organizers - Includes 7 Periods Dated Calendar Page Tabs Bookmark and Planning Stickers (Rainbow Floral)**EXCELLO GLOBAL PRODUCTS**$27.71**4.6★**▲ 52%**](https://www.amazon.com/dp/B0GNBRNYT3) [**Happy Planner Disc-Bound 12-Month July 2026June 2027 Planner with 3 Extra Months Classic Size 7 x 9.25 Teacher Layout Teacher Notes**The Happy Planner**$21.16**4.6★**▲ 52%**](https://www.amazon.com/dp/B0GSWPF14V)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**29%
*“Well organized”*
**Design-Overall**10%
*“the design is attractive”*
**Size-Overall**8%
*“It is perfect size for all my needs”*
**Quality-Overall**7%
*“Amazing quality”*
**Ease Of Use**6%
*“you can easily open”*
**Value For Money**5%
*“Good price”*
**Advertised Vs Actual Product**5%
*“Exactly what I needed”*
**Color**4%
*“The colors are vibrant”*
**Paper Quality**4%
*“The paper is thick and smooth”*
**Durability**4%
*“Beautiful and Durable”*
### **What buyers complain about **
**Thickness**9%
*“There is a thick”*
**Size-Overall**7%
*“The font is huge”*
**Paper Quality**7%
*“the paper is thin and low quality”*
**Advertised Vs Actual Product**6%
*“it is deceiving”*
**Durability**5%
*“The only complaint I had is how easy it can break”*
**Color**4%
*“Yellow & Thin”*
**Document Organizing/Classification**3%
*“dont want to use my phone as a calendar”*
**Print Quality**3%
*“didnt finish before the planner went to print”*
**Value For Money**2%
*“Not sure I can justify this price point”*
**Assembly/Installation**2%
*“Not Completely Assembled”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**14%
**Paper Quality**6%
**Value For Money**5%
**Design-Overall**4%
**Functionality-Overall**3%
**Quality-Overall**2%
**Weight Heavy**2%
**Color**1%
**Thin**1%
## **Common questions**
- **Is teacher planner profitable to sell on Amazon United States?**
- The niche generates $528K/yr across 71 tracked products. 39 of 45 products launched in the last 360 days are still selling. 90-day search growth is +277.5%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the teacher planner niche?**
- 35 brands and 101 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in teacher planner?**
- Top complaints mined from reviews: Thickness, Size-Overall, Paper Quality. The return rate is 1.3%.
- **When does demand for teacher planner peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the teacher planner niche?**
- Listings span $6.36–$59.83; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.
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