---
title: "Products — small calendar 2024 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/small-calendar-2024/products"
last_updated: "2026-08-06T04:56:24.800Z"
locale: en
meta:
  description: "Niche score 50/100 · $110K/yr market · 308K searches/yr · $7.57 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $110K/yr market · 308K searches/yr · $7.57 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — small calendar 2024 - Flapen"
---

# **small calendar 2024**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-27.7% this quarter) keeps it on the watch list.

Market size 26Growth 11Conversion 56Competition 83Returns 87Price range 16Avg price 21Brand share 92Review moat 71Quality gap 33

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****648.49**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$110K**

$110K/yr · 308K searches

**Avg price**

**Bad****$7.57**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$2.37–$17.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products