---
title: "Trend — scented bookmarks - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/scented-bookmarks/trend"
last_updated: "2026-08-09T08:38:41.647Z"
locale: en
meta:
  description: "Niche score 37/100 · $20K/yr market · 59K searches/yr · $11.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $20K/yr market · 59K searches/yr · $11.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — scented bookmarks - Flapen"
---

# **scented bookmarks**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 13Conversion 36Competition 37Returns 97Price range 56Avg price 50Brand share 29Review moat 81Quality gap 32

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****386.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.32–$26.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$11.97**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-24.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$20K**

$20K/yr · 59K searches

## Trend