---
title: "Reviews — report covers - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/report-covers/reviews"
last_updated: "2026-07-21T07:16:25.570Z"
locale: en
meta:
  description: "report covers shows low returns (1.5%), but soft demand (-2.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "report covers shows low returns (1.5%), but soft demand (-2.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — report covers - Flapen"
---

# **report covers**

**Worth a look**

Shows low returns (1.5%), but soft demand (-2.1% this quarter) keeps it on the watch list.

Market size 58Growth 24Conversion 68Competition 49Returns 86Price range 58Avg price 59Brand share 51Review moat 59Quality gap 24

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,146.52**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.07**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$453K**

$453K/yr · 564K searches

**Price range**

**Good****$5.35–$28.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-2.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality