---
title: "Products — pocket calendar 2023 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/pocket-calendar-2023/products"
last_updated: "2026-08-09T10:03:50.459Z"
locale: en
meta:
  description: "Niche score 44/100 · $689K/yr market · 2.2M searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $689K/yr market · 2.2M searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — pocket calendar 2023 - Flapen"
---

# **pocket calendar 2023**

**Skip it**

Prices mostly outside the sweet spot ($4.22–$10.21) — this niche doesn't clear our bar today.

Market size 68Growth 3Conversion 55Competition 51Returns 87Price range 0Avg price 19Brand share 58Review moat 57Quality gap 23

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$689K**

$689K/yr · 2.2M searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,218.16**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.75**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-43.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$4.22–$10.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Products