---
title: "Pocket Calendar 2023 — $689K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/pocket-calendar-2023"
last_updated: "2026-08-09T10:48:35.437Z"
locale: en
meta:
description: "Niche score 44/100 · $689K/yr market · 2.2M searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $689K/yr market · 2.2M searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pocket Calendar 2023 — $689K/yr Amazon US Niche (2026) - Flapen"
---
# **pocket calendar 2023**
**Skip it**
Prices mostly outside the sweet spot ($4.22–$10.21) — this niche doesn't clear our bar today.
Market size 68Growth 3Conversion 55Competition 51Returns 87Price range 0Avg price 19Brand share 58Review moat 57Quality gap 23
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$689K**
$689K/yr · 2.2M searches
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,218.16**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-43.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.22–$10.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pocket calendar 2023 is a $689K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pocket calendar 2023 market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$675K–$844K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **20.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**23%**
- Taja32% - SUNEE12% - ZOTIA10% - Forvencer9% - SKYDUE7% - BookFactory6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.8% search growth over the last 90 days.
100K60KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/office-products/pocket-calendar-2023/trend)
## **Top pocket calendar 2023 search terms**
- **pocket calendar 2026-2027**415K/yr-25.3%5.4% conv. - **pocket planner**265K/yr-23.4%1.6% conv. - **pocket calendar**341K/yr-33.3%3.0% conv. - **small planner**146K/yr-18.7%1.5% conv. - **pocket planner 2026-2027**69K/yr+32.0%2.4% conv. - **mini planner**83K/yr-18.3%1.0% conv. - **pocket calendar 2026**217K/yr-77.5%4.8% conv. - **purse calendar 2026-2027**37K/yr-2.7%4.3% conv. - **2026 pocket calendar**132K/yr-66.0%5.2% conv. - **purse calendar**33K/yr-25.1%2.8% conv. [**All search terms **](https://flapen.com/research/us/office-products/pocket-calendar-2023/search-terms)
## **Top pocket calendar 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$34K10%$69K15%$103K20%$138K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pocket Calendar 2026-2028 for Purse 2 Year Monthly Planner Pocket Size with Clear Protective Cover Jul 2026-Jun 2028 Small Monthly Planner 6.5 x 3.5 - Wildflowers**Taja**$5.44**4.7★829 rev](https://www.amazon.com/dp/B0FHKRT23Q) [2**SUNEE 2026-2027 Pocket Weekly Planner for Purse 3.5 x 6 - 12 Month (July 2026 - June 2027) Academic Year Calendar Pocket Size Planner Hardcover Note 100 GSM Paper Sage Green**SUNEE**$7.24**4.6★1,057 rev](https://www.amazon.com/dp/B0DHRHQ1RY) [3**Pocket Calendar 2026-2027 for Purse Two Year Monthly Planner Pocket Size 6.5 x 3.5 Jan 2026 - Dec 2027 Monthly Planner Small Calendar for School Work and Home - Garden**ZOTIA**$4.59**4.6★554 rev](https://www.amazon.com/dp/B0FHWK4731) [4**Forvencer Pocket Planner 2026-2027 Weekly Monthly Planners for Purse 3.5 x 6 July 2026-June 2027 Cute Small Daily Academic Calendar Elastic Band Hardcover Agenda for Women Teacher**Forvencer**$6.22**4.6★1,072 rev](https://www.amazon.com/dp/B0DHX7XY7X) [5**BookFactory 2026 Weekly Pocket Calendar 2026 Weekly Calendar 2026 Planner Agenda Organizer with Notepad (CAL-2026-POCKET(Organizer))**BookFactory**$10.21**4.7★6,317 rev](https://www.amazon.com/dp/B0F9R9GGK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**1,439 rev2mo ago](https://www.amazon.com/dp/B0GVSH2GWG) [**AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)**AHGXG**$5.72**83 rev5mo ago](https://www.amazon.com/dp/B0GDFYG83Q) [**EMSHOI Pocket Calendar 2026-2027 Small Mini Academic Planner Weekly and Monthly July 2026-June 2027 School Student Teacher Agenda Leather Hardcover 100GSM Paper Tabs A6 4.3x6 Light Green**EMSHOI**$7.51**56 rev6mo ago](https://www.amazon.com/dp/B0GFD4KNNT) [**2026-2027 Pocket Calendar/Planner - Weekly & Monthly Pocket Planner for Purse JUL. 2026 - JUN. 2027 6.8 x 4.1 Pocket Planner 2026-2027 Strong Twin - Wire Binding**Attitill**$6.79**24 rev6mo ago](https://www.amazon.com/dp/B0GDFSVPNB) [**SKYDUE Pocket Calendar 2026-2027 Monthly Planner Jan 2026- Dec 2027 for Purse 6.7 x 3.7 2 Year Small Pocket Planner Compact Design with Plastic Sleeve Blue**SKYDUE**$5.91**170 rev9mo ago](https://www.amazon.com/dp/B0FVKTQN7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**4.7★**▲ 279%**](https://www.amazon.com/dp/B0GVSH2GWG) [**BEZEND Pocket Planner 2026-2027 Weekly and Monthly (3.5 x 6) 18 Months Small Academic Calendar (Jul 26-Dec 27) Ideal for Students Work & Home Storage Pocket PU Leather Hardcover -Black**BEZEND**$10.03**4.7★**▲ 277%**](https://www.amazon.com/dp/B0FRS3QSXC) [**2026-2027 Pocket Calendar/Planner - Weekly & Monthly Pocket Planner for Purse JUL. 2026 - JUN. 2027 6.8 x 4.1 Pocket Planner 2026-2027 Strong Twin - Wire Binding**Attitill**$6.79**4.6★**▲ 239%**](https://www.amazon.com/dp/B0GDFSVPNB) [**SUNEE Pocket Calendar May 2026 to June 2028 - Two Year Monthly Planner Small Calendar 3.5 x 6 Organizer for Daily & Yearly Schedule - Compact Agenda Notebook for School Work Women Wildflowers**SUNEE**$7.34**4.6★**▲ 232%**](https://www.amazon.com/dp/B0FSCBPCTW) [**AHGXG Pocket Calendar 2026-2027 July 2026 - June 2027 Academic Planner Weekly and Monthly Small Size for Purse Hardcover 12-Month Tabs for Women School 3.9X 6.7 (Sage Green)**AHGXG**$5.72**4.4★**▲ 227%**](https://www.amazon.com/dp/B0GDFYG83Q)
**~~View all trending →~~**
## **What buyers say about pocket calendar 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Size is convenient”*
**Document Organizing/Classification**16%
*“very nicely organized”*
**Advertised Vs Actual Product**9%
*“As described”*
**Quality-Overall**8%
*“Excellent Product”*
**Value For Money**6%
*“Definitely worth the price”*
**Ease Of Use**6%
*“Easy to handle”*
**Pockets/Compartments**4%
*“pocket calendar, this is a nice wallet-type calendar, suitable for gifting”*
**Design-Overall**4%
*“calm design”*
**Color**3%
*“The color is cute”*
**Durability**3%
*“Durable and sturdy to last all year”*
### **What buyers complain about **
**Size-Overall**17%
*“The boxes are somewhat small”*
**Durability**7%
*“Falls apart quickly”*
**Writing Experience**5%
*“very little space for writing”*
**Thickness**4%
*“Very spacious a little thicker than anticipated”*
**Advertised Vs Actual Product**4%
*“it is deceiving”*
**Paper Quality**4%
*“not worth the paper”*
**Value For Money**4%
*“Not a good value”*
**Quality-Overall**4%
*“Trash”*
**Print Quality**3%
*“Print is too small”*
**Document Organizing/Classification**2%
*“dont want to use my phone as a calendar”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**13%
**Value For Money**6%
**Functionality-Overall**3%
**Design-Overall**3%
**Paper Quality**3%
**Quality-Overall**2%
**Color**2%
**Weight Heavy**1%
**Thickness**1%
## **Common questions**
- **Is pocket calendar 2023 profitable to sell on Amazon United States?**
- The niche generates $689K/yr across 25 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -43.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pocket calendar 2023 niche?**
- 15 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in pocket calendar 2023?**
- Top complaints mined from reviews: Size-Overall, Durability, Writing Experience. The return rate is 1.4%.
- **When does demand for pocket calendar 2023 peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the pocket calendar 2023 niche?**
- Listings span $4.22–$10.21; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 1,218 reviews — the moat a new listing must climb.
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