---
title: "Trend — playbill binder - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/playbill-binder/trend"
last_updated: "2026-07-21T09:12:03.164Z"
locale: en
meta:
  description: "playbill binder shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "playbill binder shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — playbill binder - Flapen"
---

# **playbill binder**

**Worth a look**

Shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 53Growth 37Conversion 64Competition 38Returns 62Price range 82Avg price 95Brand share 41Review moat 70Quality gap 27

**Avg price**

**Incredible****$26.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.02–$39.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****705.95**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$340K**

$340K/yr · 222K searches

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality