---
title: "playbill binder — $340K/yr Amazon United States Niche, Score 51/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/playbill-binder"
last_updated: "2026-07-20T18:46:21.699Z"
locale: en
meta:
description: "playbill binder shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "playbill binder shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "playbill binder — $340K/yr Amazon United States Niche, Score 51/100 - Flapen"
---
# **playbill binder**
**Worth a look**
Shows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 53Growth 37Conversion 64Competition 38Returns 62Price range 82Avg price 95Brand share 41Review moat 70Quality gap 27
**Avg price**
**Incredible****$26.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.02–$39.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****705.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 6% kills the launch gate
**Market size**
**Good****$340K**
$340K/yr · 222K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, playbill binder is a $340K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$270K–$337K**
- units × avg price
- **Launch success**
- **50%**
- 3 of 6 new (360d)
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **190 days**
## **Competition**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**16%**
- Alvorn26% - UTOPISH21% - 2Fold17% - Ring Binder Depot12% - tutata5% - HAUTOCO4% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/office-products/playbill-binder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$136K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel**UTOPISH**$29.94**4.8★354 rev](https://www.amazon.com/dp/B09QKMG2NJ) [2**Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets**Alvorn**$24.79**4.1★11 rev](https://www.amazon.com/dp/B0GSYG5BJ6) [3**Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets**Alvorn**$31.09**4.8★73 rev](https://www.amazon.com/dp/B0FLWVCXNW) [4**Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot**Ring Binder Depot**$23.11**4.5★475 rev](https://www.amazon.com/dp/B081J1C35L) [5**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)**2Fold**$39.88**4.7★1,539 rev](https://www.amazon.com/dp/B07PB2J1Y3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets**Alvorn**$24.79**11 rev3mo ago](https://www.amazon.com/dp/B0GSYG5BJ6) [**Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift**ASVP Shop**$31.02**28 rev3mo ago](https://www.amazon.com/dp/B0GT6LS9TT) [**Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed**Samsill**$29.27**242 rev4mo ago](https://www.amazon.com/dp/B0GNCZ7GC2) [**2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)**LAXAMOTEL**$29.39**17 rev8mo ago](https://www.amazon.com/dp/B0FY6JTSFZ) [**HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black**HAUTOCO**$26.84**35 rev8mo ago](https://www.amazon.com/dp/B0FR4H8JR9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets**Alvorn**$24.79**4.1★**▲ 306%**](https://www.amazon.com/dp/B0GSYG5BJ6) [**Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift**ASVP Shop**$31.02**4.6★**▲ 303%**](https://www.amazon.com/dp/B0GT6LS9TT) [**Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed**Samsill**$29.27**4.4★**▲ 258%**](https://www.amazon.com/dp/B0GNCZ7GC2) [**2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)**LAXAMOTEL**$29.39**4.3★**▲ 165%**](https://www.amazon.com/dp/B0FY6JTSFZ) [**2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)**2Fold**$38.44**4.7★**▲ 60%**](https://www.amazon.com/dp/B07PB3RQPS)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality looks great on the shelf”*
**Size-Overall**10%
*“Size is perfect”*
**Document Organizing/Classification**9%
*“Good organizer”*
**Storage Capacity**8%
*“One of the best features is the generous storage capacity”*
**Leather Quality**7%
*“The PU leather has a sleek look, and the extra padding gives it a more substantial, high-end appearance”*
**Design-Overall**7%
*“the designs on it are very cute”*
**Durability**5%
*“very durable”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Strength**5%
*“Sturdy”*
**Value For Money**5%
*“It was worth the money”*
### **What buyers complain about **
**Size-Overall**20%
*“small”*
**Durability**11%
*“Came in damaged twice”*
**Advertised Vs Actual Product**9%
*“Very misleading”*
**Strength**3%
*“The binder isn't the sturdiest thing in the world”*
**Value For Money**3%
*“Not worth the money”*
**Ease Of Use**3%
*“Difficult to flip through when full”*
**Thickness**2%
*“are slightly thicker than I anticipated”*
**Quality-Overall**2%
*“it doesn't say of they are archival quality or not. which I expect they are not”*
**Adhesion/Stickiness**2%
*“The plastic sheets also stick together”*
**Material Quality**2%
*“Materials and construction are kind of mid”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Quality-Overall**3%
**Material Quality**2%
**Value For Money**2%
**Functionality-Overall**2%
**Color**1%
**Add-Ons/Attachments**1%
**Shape/Style**1%
## **Common questions**
- **Is playbill binder profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the playbill binder niche?**
- 14 brands and 53 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in playbill binder?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 2.5%.
- **When does demand for playbill binder peak?**
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the playbill binder niche?**
- Listings span $10.02–$39.88; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
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