---
title: "Products — planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/planner/products"
last_updated: "2026-07-21T06:35:58.497Z"
locale: en
meta:
  description: "planner shows a $6.5M/yr market, but soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "planner shows a $6.5M/yr market, but soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — planner - Flapen"
---

# **planner**

**Worth a look**

Shows a $6.5M/yr market, but soft demand (-24.3% this quarter) keeps it on the watch list.

Market size 99Growth 13Conversion 36Competition 79Returns 87Price range 44Avg price 29Brand share 49Review moat 52Quality gap 19

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 24.0M searches

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Good****1,400.46**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.25–$22.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-24.3%**

90-day search growth — must beat 0% to launch