---
title: "Planner Tabs — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/planner-tabs"
last_updated: "2026-08-09T05:14:52.374Z"
locale: en
meta:
description: "Niche score 38/100 · $77K/yr market · 320K searches/yr · $7.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $77K/yr market · 320K searches/yr · $7.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Planner Tabs — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **planner tabs**
**Skip it**
Prices mostly outside the sweet spot ($3.88–$10.71) — this niche doesn't clear our bar today.
Market size 19Growth 1Conversion 43Competition 67Returns 92Price range 0Avg price 20Brand share 46Review moat 63Quality gap 24
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****964.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.04**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$77K**
$77K/yr · 320K searches
**Growth**
**Bad****-48.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$3.88–$10.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, planner tabs is a $77K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **planner tabs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#690**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**19%**
- UPAFEXXI25% - lumintutu24% - Outus12% - DIVERSEBEE9% - Mr. Pen8% - Joez Wonderful3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -48.2% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/office-products/planner-tabs/trend)
## **Top planner tabs search terms**
- **planner tabs**64K/yr-48.6%1.8% conv. - **monthly tabs for planners**49K/yr-43.1%3.5% conv. - **month tabs for planner**39K/yr-36.3%4.6% conv. - **monthly tabs**30K/yr-43.6%4.3% conv. - **month tabs**19K/yr-30.2%4.2% conv. - **monthly planner tabs**19K/yr-43.4%2.3% conv. - **planner monthly tabs**14K/yr-21.5%2.7% conv. - **hobonichi tabs**20K/yr-70.8%3.5% conv. - **planner tabs monthly stickers**11K/yr-61.6%2.4% conv. - **calendar tabs**6K/yr-42.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/office-products/planner-tabs/search-terms)
## **Top planner tabs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UPAFEXXI-Laminated Planner Monthly Tabs(72 Stickers in Total 24 month 24 Subject 24 Blank) Calendar Monthly Label Stickers for Planners Subject Label Adhesive Tabs for Folders Pages(Floral)**UPAFEXXI**$7.48**4.6★717 rev](https://www.amazon.com/dp/B0DFVHD5JL) [2**Lumintutu Laminated Planner Monthly Stickers 40 Adhesive Plan Tabs Accessories for Notebooks (2 Sets 12 Month Tabs and 16 Blank Tabs) Hobonichi 2026 Happy Calendar Inserts Set (Morandi)**lumintutu**$6.61**4.6★495 rev](https://www.amazon.com/dp/B0CRRXD5R8) [3**Mr. Pen- Monthly & Seasonal Planner Tabs 84 Pack**Mr. Pen**$4.67**4.5★151 rev](https://www.amazon.com/dp/B0F5NX46CT) [4**Outus 24 Pieces Monthly Tabs for Planner Adhesive Monthly Planner Tabs Stickers Colorful Neutral Metallic Stickers Designer Accessories Decorative Adhesive Index for Office Study**Outus**$6.41**4.7★1,419 rev](https://www.amazon.com/dp/B08L92434T) [5**Lumintutu Laminated Planner Monthly Stickers 48 Adhesive Plan Tabs for Notebooks (2 Sets 12 Month Tabs and 24 Blank Tabs) Calendar Monthly Divider Set (Small Morandi)**lumintutu**$6.86**4.6★495 rev](https://www.amazon.com/dp/B0FR1G9FZ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UPAFEXXI-Laminated Planner Monthly Tabs(72 Stickers in Total 24 Month 24 Subject 24 Blank) Calendar Monthly Label Stickers for Planners Subject Label Adhesive Tabs for Folders Pages**UPAFEXXI**$6.06**717 rev5mo ago](https://www.amazon.com/dp/B0GCFBDRF5) [**Laminated Gold Foil Planner Monthly Tabs(216 Stickers in Total 24 Month 144 Subject 48 Blank) Calendar Monthly Label Stickers for Planners Subject Label Adhesive Tabs for Folders Pages(Moon & Star)**VYRANA**$9.13**16 rev6mo ago](https://www.amazon.com/dp/B0G4GC8JW7) [**Lumintutu Gold Foil Embossed Planner Monthly Stickers Laminated 40 Adhesive Plan Tabs Accessories for Notebooks Hobonichi 2026 Happy Calendar Inserts Set (Latte)**lumintutu**$9.01**495 rev8mo ago](https://www.amazon.com/dp/B0G19S38RZ) [**Lumintutu Laminated Planner Monthly Stickers 48 Adhesive Plan Tabs for Notebooks (2 Sets 12 Month Tabs and 24 Blank Tabs) Calendar Monthly Divider Set (Small Morandi)**lumintutu**$6.86**495 rev9mo ago](https://www.amazon.com/dp/B0FR1G9FZ2) [**Monthly Binder Dividers for 3 Ring Binder COIDEA Jan-Dec Dividers for 3 Ring Binder 12 Tabs Multicolor Month Binder Dividers with Customizable Table of Contents Page for School Office Organizing**COIDEA**$8.68**103 rev11mo ago](https://www.amazon.com/dp/B0F93RHS1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UPAFEXXI-Laminated Planner Monthly Tabs(72 Stickers in Total 24 Month 24 Subject 24 Blank) Calendar Monthly Label Stickers for Planners Subject Label Adhesive Tabs for Folders Pages**UPAFEXXI**$6.06**4.6★**▲ 641%**](https://www.amazon.com/dp/B0GCFBDRF5) [**Lumintutu Gold Foil Embossed Planner Monthly Stickers Laminated 40 Adhesive Plan Tabs Accessories for Notebooks Hobonichi 2026 Happy Calendar Inserts Set (Latte)**lumintutu**$9.01**4.6★**▲ 281%**](https://www.amazon.com/dp/B0G19S38RZ) [**Hobonichi Techo Accessories TSUKI no IRO: Index Stickers**ほぼ日**$8.01**5.0★**▲ 271%**](https://www.amazon.com/dp/B0FJ2QYZ3G) [**Monthly Binder Dividers for 3 Ring Binder COIDEA Jan-Dec Dividers for 3 Ring Binder 12 Tabs Multicolor Month Binder Dividers with Customizable Table of Contents Page for School Office Organizing**COIDEA**$8.68**4.7★**▲ 167%**](https://www.amazon.com/dp/B0F93RHS1X) [**Laminated Gold Foil Planner Monthly Tabs(216 Stickers in Total 24 Month 144 Subject 48 Blank) Calendar Monthly Label Stickers for Planners Subject Label Adhesive Tabs for Folders Pages(Moon & Star)**VYRANA**$9.13**4.9★**▲ 158%**](https://www.amazon.com/dp/B0G4GC8JW7)
**~~View all trending →~~**
## **What buyers say about planner tabs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“the colors are so pretty”*
**Quality-Overall**11%
*“Decent quality”*
**Document Organizing/Classification**10%
*“organized exactly as you see fit”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**7%
*“Great value”*
**Size-Overall**6%
*“Perfect size”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Design-Overall**5%
*“the designs are cute”*
**Adhesion/Stickiness**4%
*“They adhere really well”*
**Durability**4%
*“Durable and Cute”*
### **What buyers complain about **
**Adhesion/Stickiness**24%
*“Not sticky enough”*
**Size-Overall**12%
*“The monthly tabs were too big to use”*
**Color**4%
*“pastel-colored tabs can be a bit hard to read depending on the lighting”*
**Ease Of Use**4%
*“Hard to read”*
**Quality-Overall**4%
*“Not the quality I thought they would be when theyre described as tabs”*
**Strength**4%
*“Too flimsy”*
**Paper Quality**4%
*“My paper is very thin”*
**Durability**3%
*“I expect them to bed durable”*
**Thickness**2%
*“Thin”*
**Print Quality**1%
*“Makes it very difficult to read”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**11%
**Color**11%
**Adhesion/Stickiness**7%
**Quality-Overall**4%
**Value For Money**3%
**Display Colors**3%
**Strength**3%
**Defective Material/Parts**2%
**Wrinkles**2%
## **Common questions**
- **Is planner tabs profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 34 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -48.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the planner tabs niche?**
- 19 brands and 58 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in planner tabs?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 1.2%.
- **When does demand for planner tabs peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the planner tabs niche?**
- Listings span $3.88–$10.71; the average listing price is $7.04 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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