---
title: "Trend — planner stickers - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/planner-stickers/trend"
last_updated: "2026-07-21T09:11:50.973Z"
locale: en
meta:
  description: "planner stickers shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "planner stickers shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — planner stickers - Flapen"
---

# **planner stickers**

**Worth a look**

Shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Market size 62Growth 4Conversion 23Competition 82Returns 97Price range 51Avg price 32Brand share 83Review moat 40Quality gap 28

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Market size**

**Good****$558K**

$558K/yr · 3.0M searches

**Price range**

**Good****$4.00–$26.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,542.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$9.85**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-42.8%**

90-day search growth — must beat 0% to launch