---
title: "planner stickers — $558K/yr Amazon United States Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/planner-stickers"
last_updated: "2026-07-20T18:46:21.847Z"
locale: en
meta:
description: "planner stickers shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "planner stickers shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "planner stickers — $558K/yr Amazon United States Niche, Score 52/100 - Flapen"
---
# **planner stickers**
**Worth a look**
Shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list.
Market size 62Growth 4Conversion 23Competition 82Returns 97Price range 51Avg price 32Brand share 83Review moat 40Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Good****$558K**
$558K/yr · 3.0M searches
**Price range**
**Good****$4.00–$26.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,542.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-42.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, planner stickers is a $558K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$591K–$788K**
- units × avg price
- **Launch success**
- **15%**
- 2 of 13 new (360d)
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **146 days**
## **Competition**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**35 **—flat
**Sellers**
**74**
**Top-5 brand share**
**52%**
Top 20: 90%
**Top-5 click share**
**33%**
Top 20: 66%
**Open market**
**44%**
- ZICOTO18% - bloom daily planners11% - Blue Sky10% - Vondafe8% - Shoparr5% - Vladi Creative4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.
225K175KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/office-products/planner-stickers/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$17K6%$33K9%$50K12%$67K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 65 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Sky Everygirl 1870+ Sticker Book Planner and Calendar Pack 4.49 x 9.06 Full Color with Bungee Closure 24 Unique Sheets (Every Day & Every Month)**Blue Sky**$11.31**4.6★156 rev](https://www.amazon.com/dp/B0D9N1NFYG) [2**Aesthetic Monthly Planner Stickers - 1100+ Beautiful Design Accessories Enhance and Streamline Your Planner Journal and Calendar**ZICOTO**$9.43**4.7★5,535 rev](https://www.amazon.com/dp/B07X274SWD) [3**Aesthetic Greenery Planner Stickers for Fun Planning - 1100+ Stunning Gold Foil Monthly Designs - The Perfect Scrapbook Sticker Accessories to Enhance Your Daily Calendar and Planner Journaling**ZICOTO**$7.46**4.8★5,119 rev](https://www.amazon.com/dp/B08K2LKMNG) [4**bloom daily planners Holiday Seasonal Planner Sticker Sheets - Vintage Seasonal Sticker Pack - Removable & Repositionable - Over 310 Stickers Per Pack!**bloom daily planners**$14.47**4.7★2,027 rev](https://www.amazon.com/dp/B079VVQWCN) [5**Planner Stickers - Monthly Planner Stickers and Accessories 25 Pages 1500 + Stunning Functional and Colorful Designs Calendar Sticker Includes Festival Theme Journal Sticker**Vondafe**$7.73**4.7★169 rev](https://www.amazon.com/dp/B0DR2B2V7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1150+ Planner Stickers for Work Task Stickers Business Women Sticker Teacher Planner Sticker for Meetings Deadlines Payday PTO Business Trips and Office Events**BESARME**$6.46**7 rev3mo ago](https://www.amazon.com/dp/B0GV33PJCG) [**Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 294 Stickers Total Whimsical Season**The Happy Planner**$15.32**27 rev3mo ago](https://www.amazon.com/dp/B0GJ12D5QP) [**Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 717 Stickers Total Spring Picnic**The Happy Planner**$15.34**27 rev3mo ago](https://www.amazon.com/dp/B0GHZPG3VX) [**Jotlink Planner Stickers for Bullet Journal Calendar Daily Weekly Monthly Planning Layout Morandi Color Coding Date Dots Icons Habit Tracking Headings Etc. 7 Sheets Over 635 Stickers Pack**Jotlink**$6.76**34 rev5mo ago](https://www.amazon.com/dp/B0GK7G1PD4) [**Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women**Elempony**$4.00**32 rev5mo ago](https://www.amazon.com/dp/B0GCG8KVFD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1150+ Planner Stickers for Work Task Stickers Business Women Sticker Teacher Planner Sticker for Meetings Deadlines Payday PTO Business Trips and Office Events**BESARME**$6.46**4.8★**▲ 531%**](https://www.amazon.com/dp/B0GV33PJCG) [**Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 294 Stickers Total Whimsical Season**The Happy Planner**$15.32**4.7★**▲ 507%**](https://www.amazon.com/dp/B0GJ12D5QP) [**Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women**Elempony**$4.00**3.8★**▲ 491%**](https://www.amazon.com/dp/B0GCG8KVFD) [**Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 717 Stickers Total Spring Picnic**The Happy Planner**$15.34**4.7★**▲ 491%**](https://www.amazon.com/dp/B0GHZPG3VX) [**Jotlink Planner Stickers for Bullet Journal Calendar Daily Weekly Monthly Planning Layout Morandi Color Coding Date Dots Icons Habit Tracking Headings Etc. 7 Sheets Over 635 Stickers Pack**Jotlink**$6.76**4.4★**▲ 458%**](https://www.amazon.com/dp/B0GK7G1PD4)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality nice store”*
**Color**15%
*“Colors are pretty”*
**Adhesion/Stickiness**12%
*“Good adhesion”*
**Value For Money**9%
*“Fantastic price”*
**Design-Overall**6%
*“Love the design”*
**Size-Overall**5%
*“Great size”*
**Fun/Entertainment Experience**4%
*“Fun to use”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Document Organizing/Classification**3%
*“Very useful for organizing”*
### **What buyers complain about **
**Adhesion/Stickiness**12%
*“Needs a better adhesive”*
**Size-Overall**9%
*“Some very large”*
**Color**7%
*“Darker than it looks”*
**Value For Money**5%
*“Not Worth The Price”*
**Quality-Overall**4%
*“.cheap quality and very small sizing”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Paper Quality**4%
*“Disappointing for thin paper usage”*
**Writing Experience**4%
*“Unable to Write on Them”*
**Ease Of Use**3%
*“Hard to open”*
**Durability**3%
*“Don't last”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**18%
**Adhesion/Stickiness**11%
**Value For Money**9%
**Color**5%
**Quality-Overall**4%
**Design-Overall**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Display Colors**1%
## **Common questions**
- **Is planner stickers profitable to sell on Amazon United States?**
- The niche generates $558K/yr across 65 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the planner stickers niche?**
- 35 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in planner stickers?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.7%.
- **When does demand for planner stickers peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the planner stickers niche?**
- Listings span $4.00–$26.57; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 2,543 reviews — the moat a new listing must climb.
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