---
title: "Reviews — personal wide planner inserts - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/personal-wide-planner-inserts/reviews"
last_updated: "2026-08-09T07:02:38.742Z"
locale: en
meta:
  description: "Niche score 39/100 · $41K/yr market · 188K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $41K/yr market · 188K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — personal wide planner inserts - Flapen"
---

# **personal wide planner inserts**

**Skip it**

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 3Conversion 25Competition 89Returns 51Price range 72Avg price 41Brand share 53Review moat 57Quality gap 23

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Good****$5.66–$39.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,229.29**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$10.95**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$41K**

$41K/yr · 188K searches

**Growth**

**Bad****-44.4%**

90-day search growth — must beat 0% to launch

## Reviews