---
title: "Personal Wide Planner Inserts — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/personal-wide-planner-inserts"
last_updated: "2026-08-09T05:19:49.548Z"
locale: en
meta:
description: "Niche score 39/100 · $41K/yr market · 188K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $41K/yr market · 188K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personal Wide Planner Inserts — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **personal wide planner inserts**
**Skip it**
Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 3Conversion 25Competition 89Returns 51Price range 72Avg price 41Brand share 53Review moat 57Quality gap 23
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Good****$5.66–$39.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,229.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$41K**
$41K/yr · 188K searches
**Growth**
**Bad****-44.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, personal wide planner inserts is a $41K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personal wide planner inserts market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$66K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**22%**
- Filofax37% - Yaridar17% - ZICOTO8% - Nokingo6% - Handy Forms5% - newestor5%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -44.4% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/office-products/personal-wide-planner-inserts/trend)
## **Top personal wide planner inserts search terms**
- **filofax personal inserts**55K/yr-37.4%2.3% conv. - **personal planner inserts**30K/yr-49.0%1.6% conv. - **filofax inserts**23K/yr-30.6%1.0% conv. - **personal size planner inserts**26K/yr-44.6%1.7% conv. - **personal wide planner inserts**19K/yr-52.9%1.0% conv. - **filofax refills**9K/yr-40.8%1.8% conv. - **filofax personal refills**19K/yr-68.8%3.9% conv. - **filofax planner inserts**4K/yr-45.5%1.2% conv. - **filofax personal refills 2026**4K/yr-77.9%4.4% conv. [**All search terms **](https://flapen.com/research/us/office-products/personal-wide-planner-inserts/search-terms)
## **Top personal wide planner inserts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8254%$2K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beautiful 2026 Daily Planner Inserts for 6 Ring Binders - Durable Paper Refill Set 3.75 x 6.75 Personal Planner Size - Incl. Tabs & Monthly Calendar Spreads - From January 2026 - December 2026**ZICOTO**$7.84**4.7★177 rev](https://www.amazon.com/dp/B0FHWL689Z) [2**Filofax Calendar Diary Refill Personal/Compact Size Month-to-View White Paper English 2026 (C68410-26)**Filofax**$11.28**4.9★16 rev](https://www.amazon.com/dp/B0FTTRCX4C) [3**Filofax Lifestyle Refill Personal Size Organizer Refill White Paper Expense Tracker 56 Sheets (B132850)**Filofax**$9.52**4.7★38 rev](https://www.amazon.com/dp/B0BSR5FYS7) [4**A6 Weekly Planner Refills for Filofax Personal Binders 53 Sheets/106 Pages Undated Colorful Weekly Planner 6-Hole Punched 100 gsm White Paper Last 1 Year 3.75 x 6.75**Yaridar**$6.98**4.5★560 rev](https://www.amazon.com/dp/B0G1MZRQ3N) [5**A6 Undated Daily Planner Refill - To Do List for Filofax Personal Binders 80 Sheets/160 Pages Planner and Lined Refill 6-Hole Punched 3.75 x 6.75**Yaridar**$6.91**4.6★143 rev](https://www.amazon.com/dp/B0DMFN5XCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**newestor 2026-2027 Planner Refill Monthly 3-3/4 x 6-3/4 Jul 2026 to Dec 2027 Personal/Portable Size**newestor**$9.75**8,756 rev6mo ago](https://www.amazon.com/dp/B0GCKHTWFG) [**Forvencer 2026 Monthly Planner Refills Apr 2026 - Dec 2027 6-Hole Punched Planner Inserts with Colorful Monthly Tabs Calendar Organizers for A5 6-Ring Binders 5-3/4 x 8-1/4**Forvencer**$7.32**315 rev6mo ago](https://www.amazon.com/dp/B0GBW8NK8G) [**2026-2027 Weekly & Monthly Planner Refill A6 Small Size Planner Inserts with Monthly Tabs Size 3 3.8x6.8 July 2026 - June 2027 6-Hole Punched**Homlive**$7.69**683 rev6mo ago](https://www.amazon.com/dp/B0G7ZN2HBC) [**A6 Dotted Paper Refills - Grid Dot Paper for Filofax Personal Binders 6 Holes Punched 100 Sheets/200 Pages 100gsm 3.75 x 6.75**Yaridar**$6.96**21 rev7mo ago](https://www.amazon.com/dp/B0G42Y9PDL) [**(2-Pack) A6 Weekly Planner Refills for Filofax Personal Binders 106 Sheets/212 Pages Undated Colorful Weekly Planner 6-Hole Punched 100 gsm White Paper Last 2 Year 3.75 x 6.75**Yaridar**$9.07**560 rev7mo ago](https://www.amazon.com/dp/B0G1N425ZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Forvencer 2026 Monthly Planner Refills Apr 2026 - Dec 2027 6-Hole Punched Planner Inserts with Colorful Monthly Tabs Calendar Organizers for A5 6-Ring Binders 5-3/4 x 8-1/4**Forvencer**$7.32**4.8★**▲ 517%**](https://www.amazon.com/dp/B0GBW8NK8G) [**newestor 2026-2027 Planner Refill Monthly 3-3/4 x 6-3/4 Jul 2026 to Dec 2027 Personal/Portable Size**newestor**$9.75**4.6★**▲ 516%**](https://www.amazon.com/dp/B0GCKHTWFG) [**2026-2027 Weekly & Monthly Planner Refill A6 Small Size Planner Inserts with Monthly Tabs Size 3 3.8x6.8 July 2026 - June 2027 6-Hole Punched**Homlive**$7.69**4.7★**▲ 465%**](https://www.amazon.com/dp/B0G7ZN2HBC) [**Personal-Wide Sized Lined Notes Insert Sized and Punched for Personal-Wide Notebooks (4.75 x 6.75)**Handy Forms**$8.59**4.6★**▲ 346%**](https://www.amazon.com/dp/B09NWCBRQD) [**A6 Dotted Paper Refills - Grid Dot Paper for Filofax Personal Binders 6 Holes Punched 100 Sheets/200 Pages 100gsm 3.75 x 6.75**Yaridar**$6.96**4.6★**▲ 304%**](https://www.amazon.com/dp/B0G42Y9PDL)
**~~View all trending →~~**
## **What buyers say about personal wide planner inserts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“The size is perfect for tossing in a bag”*
**Quality-Overall**13%
*“Great quality and exactly as pictured”*
**Document Organizing/Classification**12%
*“Great Organization item”*
**Advertised Vs Actual Product**11%
*“Works as advertised”*
**Paper Quality**10%
*“Nice thick paper”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Worth the purchase”*
**Design-Overall**2%
*“Nice design”*
**Color**2%
*“Love the color”*
**Strength**2%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**24%
*“Too small”*
**Value For Money**11%
*“Cost wayyy to much”*
**Paper Quality**7%
*“Pricey paper”*
**Advertised Vs Actual Product**6%
*“The description is misleading”*
**Thickness**4%
*“The paper is thick”*
**Compatibility-Overall**3%
*“did not fit in my Filofax a6 size planner”*
**Smell**3%
*“smelly”*
**Flatness**3%
*“open it flat”*
**Durability**3%
*“Cant use for 3 months”*
**Double-Sided Printing**3%
*“It also ghosts heavily when printed on - wont work for double sided printing”*
### **Top return reasons **
**Size-Overall**71%
**Advertised Vs Actual Product**6%
**Paper Quality**3%
**Value For Money**3%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Zipper Quality**2%
**Quality-Overall**1%
**Paper Compatibility**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is personal wide planner inserts profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 69 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the personal wide planner inserts niche?**
- 19 brands and 41 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in personal wide planner inserts?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 3.0%.
- **What does it cost to enter the personal wide planner inserts niche?**
- Listings span $5.66–$39.18; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 1,229 reviews — the moat a new listing must climb.
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