---
title: "Trend — perpetual calendar - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/perpetual-calendar/trend"
last_updated: "2026-08-09T19:57:32.212Z"
locale: en
meta:
  description: "Niche score 52/100 · $114K/yr market · 613K searches/yr · $12.71 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $114K/yr market · 613K searches/yr · $12.71 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — perpetual calendar - Flapen"
---

# **perpetual calendar**

**Worth a look**

Shows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-17.9% this quarter) keeps it on the watch list.

Market size 27Growth 16Conversion 18Competition 85Returns 78Price range 70Avg price 56Brand share 91Review moat 76Quality gap 43

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****472.29**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$4.88–$38.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.71**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$114K**

$114K/yr · 613K searches

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend