---
title: "monthly planner 2026-2028 — $217K/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/monthly-planner-2026-2028"
last_updated: "2026-07-20T16:20:35.425Z"
locale: en
meta:
description: "monthly planner 2026-2028 shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "monthly planner 2026-2028 shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "monthly planner 2026-2028 — $217K/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **monthly planner 2026-2028**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 53Conversion 55Competition 96Returns 83Price range 41Avg price 38Brand share 94Review moat 72Quality gap 19
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****635.03**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+25.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$217K**
$217K/yr · 449K searches
**Price range**
**Okay****$5.25–$21.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, monthly planner 2026-2028 is a $217K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$210K–$263K**
- units × avg price
- **Launch success**
- **36%**
- 23 of 64 new (360d)
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#966**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **160 days**
## **Competition**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**39 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**41%**
Top 20: 86%
**Top-5 click share**
**18%**
Top 20: 45%
**Open market**
**53%**
- Youthamazing11% - Coboll10% - Artfan8% - GoiUnlt7% - Urneeds6% - Blue Sky6%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +25.2% search growth over the last 90 days.
40K30KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/office-products/monthly-planner-2026-2028/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 114 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$10.66**4.6★427 rev](https://www.amazon.com/dp/B0G62TRVP6) [2**2026-2028 Monthly Planner - 3 Year Monthly Planner 2026-2028 Jan. 2026 - Dec. 2028 8.5 x 11 36 Months Calendar Planner with Spiral Bound Notes Pages Perfect for School & Office for Women & Men - Green**Kamoy**$9.38**4.7★225 rev](https://www.amazon.com/dp/B0FBLVM8M9) [3**2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages**Indeme**$9.92**4.7★3,434 rev](https://www.amazon.com/dp/B0C8MHW4RW) [4**2026-2028 Monthly Planner Calendar - 3 Year Planner 2026-2028 Jan 2026Dec 2028 8.5 x 11 36 Monthly Calendar with Colorful Tabs Inner Pockets for Home School or Office Use**XIMDY**$8.21**4.8★211 rev](https://www.amazon.com/dp/B0FD9L3MFX) [5**2026-2028 Monthly Planner - Monthly Planner 2026-2028 from Jul.2026 - Jun.2028 2 Year Planners 8.5 x 11 2-Year Calendar with Back Pocket 24 Tabs**Urneeds**$7.29**4.7★831 rev](https://www.amazon.com/dp/B0BVM4KNPG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**1,439 rev2mo ago](https://www.amazon.com/dp/B0GVSH2GWG) [**2027-2029 Monthly Planner - 3 Year Planner 2027-2029 JAN. 2027 - DEC. 2029 3 Year Calendar 2027-2028-2029 Monthly Planners 9 x 11 36 Month Calendar with Colorful Tabs Pocket Notes - Beige**Pinchoco**$21.69**424 rev3mo ago](https://www.amazon.com/dp/B0GTJL9521) [**2026-2028 Monthly Planner - Jul. 2026 - Jun. 2028 Large 11 x 8.5 2 Year Monthly Calendar 2026-2028 24 Months Planner Inner Pocket Elastic Closure**Youthamazing**$8.79**82 rev4mo ago](https://www.amazon.com/dp/B0GQ2T2Y69) [**2026-2029 Monthly Planner - 3 Year Monthly Planner 2026-2029 July 2026 - June 2029 36 Months Calendar with Colorful Tabs & Inner Pocket 9 x 11**Coboll**$14.68**180 rev5mo ago](https://www.amazon.com/dp/B0GLWMHDH6) [**2026-2029 Monthly Planner - 3 Year Planner/Calendar 2026-2029 JUL 2026 - JUN 2029 9 x 11 3 Year Calendar Planner 26-29 monthly planner with 36 Monthly Tabs Notes Pages Inner Pocket - Floral**Artfan**$13.18**15 rev5mo ago](https://www.amazon.com/dp/B0GL83H4H7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monthly Planner 2026-2029 36 Months Calendar Planner 2026-2029 from Jul 2026 Jun 2029 8.5 x 11 with Ruled Spread Flexible Cover Spiral Wirebound Pocket Coated Tabs Notes Habit Tracker**GoiUnlt**$12.61**4.8★**▲ 112%**](https://www.amazon.com/dp/B0GJPLF8W1) [**2026-2028 Monthly Planner 2 Year Calendar Planner Jul 2026 - Jun 2028 8.5 x 11 Large Spiral Agenda 24 Months with Tabs Pocket Flexible Cover Organizer for Office Home School Black**ChangSeel**$9.28**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GJPGRTBG) [**2026-2029 Monthly Calendar Planner - 9 11 Large 3 Year Monthly Planner JUL. 2026 - JUN. 2029 Large Calendar with Tab Premium Paper Back Pockets Sturdy Cover**WowYoga**$16.40**4.7★**▲ 108%**](https://www.amazon.com/dp/B0G3Q1JJV9) [**Monthly Planner 2026-2029 36 Months Calendar Planner 2026-2029 from Jul 2026 Jun 2029 8.5 x 11 with Ruled Spread Flexible Cover Spiral Wirebound Pocket Coated Tabs Notes Habit Tracker**GoiUnlt**$13.03**4.8★**▲ 107%**](https://www.amazon.com/dp/B0GJPDCC8B) [**Monthly Planner 2026-2029 36 Months Calendar Planner 2026-2029 from Jul 2026 Jun 2029 8.5 x 11 with Ruled Spread Flexible Cover Spiral Wirebound Pocket Coated Tabs Notes Habit Tracker**GoiUnlt**$12.50**4.8★**▲ 106%**](https://www.amazon.com/dp/B0GJPH1867)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**24%
*“Well organized”*
**Quality-Overall**10%
*“Excellent Quality”*
**Advertised Vs Actual Product**9%
*“As described”*
**Size-Overall**9%
*“Love the size”*
**Value For Money**7%
*“Great deal”*
**Ease Of Use**6%
*“Easy to read”*
**Writing Experience**6%
*“Easy to write on”*
**Design-Overall**5%
*“Cool design”*
**Durability**3%
*“durable so it will definitely last”*
**Paper Quality**3%
*“Cute, thick paper, simple”*
### **What buyers complain about **
**Size-Overall**18%
*“just larger”*
**Thickness**8%
*“Not as thick”*
**Paper Quality**7%
*“the paper is thin and low quality”*
**Advertised Vs Actual Product**6%
*“it is deceiving”*
**Durability**4%
*“Arrived bent twice”*
**Quality-Overall**4%
*“Bad Quality”*
**Value For Money**3%
*“Little bit cheaper than I thought it was going to be”*
**Document Organizing/Classification**3%
*“If you need a daily planner/calendar to keep yourself organized this is not the one for you”*
**Print Quality**2%
*“didnt finish before the planner went to print”*
**Ease Of Use**2%
*“Awkward to use”*
### **Top return reasons **
**Size-Overall**52%
**Advertised Vs Actual Product**15%
**Value For Money**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Paper Quality**3%
**Design-Overall**3%
**Color**2%
**Strength**1%
**Thin**1%
## **Common questions**
- **Is monthly planner 2026-2028 profitable to sell on Amazon United States?**
- The niche generates $217K/yr across 114 tracked products. 23 of 64 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the monthly planner 2026-2028 niche?**
- 39 brands and 72 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in monthly planner 2026-2028?**
- Top complaints mined from reviews: Size-Overall, Thickness, Paper Quality. The return rate is 1.6%.
- **What does it cost to enter the monthly planner 2026-2028 niche?**
- Listings span $5.25–$21.69; the average listing price is $10.51 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.
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