---
title: "Search terms — monthly calendar - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/monthly-calendar/search-terms"
last_updated: "2026-07-21T12:22:08.458Z"
locale: en
meta:
  description: "Niche score 63/100 · $368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $368K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — monthly calendar - Flapen"
---

# **monthly calendar**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 59Conversion 55Competition 96Returns 71Price range 31Avg price 56Brand share 94Review moat 66Quality gap 20

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****842.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+33.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$12.68**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$368K**

$368K/yr · 627K searches

**Price range**

**Okay****$5.25–$282.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality