---
title: "monthly calendar — $368K/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/monthly-calendar"
last_updated: "2026-07-20T17:12:05.741Z"
locale: en
meta:
description: "monthly calendar shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "monthly calendar shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "monthly calendar — $368K/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **monthly calendar**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 59Conversion 55Competition 96Returns 71Price range 31Avg price 56Brand share 94Review moat 66Quality gap 20
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****842.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$12.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$368K**
$368K/yr · 627K searches
**Price range**
**Okay****$5.25–$282.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, monthly calendar is a $368K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$380K–$507K**
- units × avg price
- **Launch success**
- **52%**
- 42 of 81 new (360d)
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#770**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **170 days**
## **Competition**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**45 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**41%**
Top 20: 83%
**Top-5 click share**
**16%**
Top 20: 41%
**Open market**
**53%**
- Youthamazing10% - Blue Sky9% - Coboll8% - Artfan7% - Taja7% - GoiUnlt6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/office-products/monthly-calendar/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$15K6%$22K8%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 137 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint**Blue Sky**$10.66**4.6★427 rev](https://www.amazon.com/dp/B0G62TRVP6) [2**2026-2028 Monthly Planner - 2 Year Monthly Planner/Calendar 2026-2028 July 2026 - June 2028 11 x 9 24 Monthly Planner with Tabs Back Pocket Holidays Twin-Wire Binding Note Pages**Indeme**$9.92**4.7★3,434 rev](https://www.amazon.com/dp/B0C8MHW4RW) [3**Monthly Planner 2026-2027 18 Months Calendar Planner 2026-2027 Runs from July 2026 - December 2027 7 x 10 Perfect for School Office Home Planning - Green**Taja**$6.22**4.8★554 rev](https://www.amazon.com/dp/B0FVSJ55DV) [4**2026-2028 Monthly Planner - 3 Year Monthly Planner 2026-2028 Jan. 2026 - Dec. 2028 8.5 x 11 36 Months Calendar Planner with Spiral Bound Notes Pages Perfect for School & Office for Women & Men - Green**Kamoy**$9.38**4.7★225 rev](https://www.amazon.com/dp/B0FBLVM8M9) [5**2026-2028 Monthly Planner Calendar - 3 Year Planner 2026-2028 Jan 2026Dec 2028 8.5 x 11 36 Monthly Calendar with Colorful Tabs Inner Pockets for Home School or Office Use**XIMDY**$8.21**4.8★211 rev](https://www.amazon.com/dp/B0FD9L3MFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKYDUE Pocket Calendar 2026-2028 Pocket Monthly Planner Jul 2026 - Dec 2028 for Purse 6.7 X 3.7 30-Month Small Planner Academic Year Calendar Compact Design with Plastic Sleeve**SKYDUE**$6.74**1,439 rev2mo ago](https://www.amazon.com/dp/B0GVSH2GWG) [**2027 Planner - JAN 2027 - DEC 2027 2027 Planner Weekly and Monthly with Colorful Tabs Planner 2027 6.5 x 8.5 27 Calendar Planner Weekly and Monthly Planner with Inspiring Quotes Twin-wire Binding Premium Paper Back Pocket & Hardcover**Journaltastic**$16.09**2,644 rev2mo ago](https://www.amazon.com/dp/B0GZSXHHPX) [**2027 Monthly Planner - 2027 Planner JAN 2027 - DEC 2027 Monthly Planner 2027 9 x 11 Monthly Calendar Planners with Spiral Binding Tabs Pocket Perfect for Office School Home Use - Blue**Artfan**$13.65**5 rev2mo ago](https://www.amazon.com/dp/B0GSRYKBF3) [**Blue Sky 2027 Weekly and Monthly Planner Calendar January 2027 - December 2027 8.5 x 11 Flexible Cover Laminated Tabs Durable Twin Wire Binding Storage Pocket Sophie**Blue Sky**$14.80**380 rev3mo ago](https://www.amazon.com/dp/B0GVJBTKJY) [**2027 Monthly Planner - January 2027 - December 2027 9 x 11 12 Monthly Planner 2027 Colorful Monthly Tabs Spiral Binding**Youthamazing**$13.74**192 rev3mo ago](https://www.amazon.com/dp/B0GVF958RD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youthamazing 2027 Planner for Office School Home - Spiral Bound 2027 Weekly Monthly Calendar Jan. - Dec. 2027 Year Organizer with To Do List Tabs & Cardboard Cover - Multicolor 8.5 x 11**Youthamazing**$14.73**4.8★**▲ 100%**](https://www.amazon.com/dp/B0GSR2JDSP) [**2027 Monthly Planner/Calendar - January 2027 - December 2027 Monthly Planner 2027 12 Months Planner with Tabs & Note Pages 9 x 11 Twin-Wire Binding and Two-Side Pocket Perfect Organizer**BooQool**$13.76**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GTNHTC92) [**2027 Monthly Planner - 2027 Planner JAN 2027 - DEC 2027 Monthly Planner 2027 9 x 11 Monthly Calendar Planners with Spiral Binding Tabs Pocket Perfect for Office School Home Use - Blue**Artfan**$13.65**5.0★**▲ 100%**](https://www.amazon.com/dp/B0GSRYKBF3) [**2026-2028 Monthly Planner - 2 Year Monthly Planner Calendar 2026-2028 Jul 2026 - Jun 2028 8.5 x 11 24 Months Spiral-Bound Tabs Holidays Notes Ideal for School Office Home Planning**Ymumuda**$8.11**4.7★**▲ 97%**](https://www.amazon.com/dp/B0GKNVBL2W) [**2027 Monthly Planner - January 2027 - December 2027 9 x 11 12 Monthly Planner 2027 Colorful Monthly Tabs Spiral Binding**Youthamazing**$13.74**4.6★**▲ 96%**](https://www.amazon.com/dp/B0GVF958RD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**21%
*“Very well organized”*
**Size-Overall**10%
*“Like the size”*
**Quality-Overall**10%
*“Great build quality”*
**Ease Of Use**8%
*“Easy peezy”*
**Advertised Vs Actual Product**8%
*“As described”*
**Value For Money**7%
*“Great deal”*
**Writing Experience**5%
*“Easy to read and write on”*
**Design-Overall**5%
*“clean design”*
**Paper Quality**3%
*“paper is sturdy”*
**Color**2%
*“Beautiful color”*
### **What buyers complain about **
**Size-Overall**11%
*“just larger”*
**Value For Money**10%
*“Maybe not worth the price”*
**Functionality-Overall**5%
*“does not function properly”*
**Durability**5%
*“Falls Apart Quickly”*
**Quality-Overall**5%
*“Absolute garbage”*
**Paper Quality**4%
*“Paper is very thin”*
**Thickness**4%
*“They say its a thick paper”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Software/Application**3%
*“Glitchy App”*
**Ease Of Use**3%
*“Hard to grab”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**13%
**Value For Money**7%
**Functionality-Overall**5%
**Quality-Overall**3%
**Paper Quality**3%
**Color**2%
**Design-Overall**2%
**Defective Material/Parts**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is monthly calendar profitable to sell on Amazon United States?**
- The niche generates $368K/yr across 137 tracked products. 42 of 81 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the monthly calendar niche?**
- 45 brands and 94 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in monthly calendar?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 2.2%.
- **When does demand for monthly calendar peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the monthly calendar niche?**
- Listings span $5.25–$282.91; the average listing price is $12.68 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.
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