---
title: "Midori Planner — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/midori-planner"
last_updated: "2026-08-09T04:28:39.684Z"
locale: en
meta:
description: "Niche score 43/100 · $122K/yr market · 225K searches/yr · $22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $122K/yr market · 225K searches/yr · $22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Midori Planner — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **midori planner**
**Skip it**
Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 3Conversion 30Competition 82Returns 74Price range 80Avg price 94Brand share 14Review moat 75Quality gap 21
**Avg price**
**Great****$22.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$7.87–$47.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****506.3**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$122K**
$122K/yr · 225K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-43.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, midori planner is a $122K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **midori planner market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$90K–$112K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#1,883**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 77%
**Open market**
**3%**
- Midori56% - DESIGNPHIL24% - Humutan5% - Oxford5% - ほぼ日4% - Traveler's Notebook2% - Open — no brand owns it (4 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -43.6% search growth over the last 90 days.
15K10KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/office-products/midori-planner/trend)
## **Top midori planner search terms**
- **midori planner**70K/yr-55.1%0.5% conv. - **5 year diary**29K/yr-31.9%2.0% conv. - **midori hibino**25K/yr-39.1%0.1% conv. - **midori diary**17K/yr-33.1%0.6% conv. - **midori codex**12K/yr-32.9%1.3% conv. - **3 year journal**12K/yr-5.2%1.8% conv. - **midori a5 grid**7K/yr-49.1%5.6% conv. - **midori 5 year diary**10K/yr-44.9%6.8% conv. - **midori grid notebook**6K/yr-56.1%4.1% conv. - **midori sketchbook**4K/yr-14.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/office-products/midori-planner/search-terms)
## **Top midori planner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black**Midori**$24.23**4.7★785 rev](https://www.amazon.com/dp/B009YBBB9K) [2**DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown**Midori**$25.30**4.6★262 rev](https://www.amazon.com/dp/B009YBBB5Y) [3**Midori 15003006 MD Notebook A5 Grid Ruled**Midori**$13.46**4.8★3,532 rev](https://www.amazon.com/dp/B0091GBD00) [4**Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)**DESIGNPHIL**$28.70**4.9★12 rev](https://www.amazon.com/dp/B0FD2DW787) [5**Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)**DESIGNPHIL**$27.60**4.3★22 rev](https://www.amazon.com/dp/B0FH5Y7HLV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)**Oxford**$12.38**69 rev7mo ago](https://www.amazon.com/dp/B0G5TVKGHZ) [**Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)**Oxford**$12.18**69 rev7mo ago](https://www.amazon.com/dp/B0G5SWSYCY) [**Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)**DESIGNPHIL**$29.20**37 rev7mo ago](https://www.amazon.com/dp/B0FD2XGV9M) [**Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)**DESIGNPHIL**$28.70**12 rev11mo ago](https://www.amazon.com/dp/B0FD2DW787) [**Midori Double Schedule Notebook 2026 B6 Monthly Limited Edition Bookmark Included Progress Light Pink 22383006 (Starts in October 2025)**DESIGNPHIL**$25.35**7 rev11mo ago](https://www.amazon.com/dp/B0FH5Y4271)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)**DESIGNPHIL**$29.20**4.8★**▲ 507%**](https://www.amazon.com/dp/B0FD2XGV9M) [**Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)**Oxford**$12.38**4.7★**▲ 324%**](https://www.amazon.com/dp/B0G5TVKGHZ) [**Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)**DESIGNPHIL**$28.70**4.9★**▲ 182%**](https://www.amazon.com/dp/B0FD2DW787) [**Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)**Oxford**$12.18**4.7★**▲ 134%**](https://www.amazon.com/dp/B0G5SWSYCY) [**Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)**DESIGNPHIL**$26.03**4.1★**▲ 125%**](https://www.amazon.com/dp/B0FH5Z1HB8)
**~~View all trending →~~**
## **What buyers say about midori planner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**30%
*“The paper quality is solid”*
**Quality-Overall**11%
*“Good quality”*
**Document Organizing/Classification**6%
*“Keep organized”*
**Value For Money**6%
*“Worth the money”*
**Writing Experience**5%
*“Super nice to write on”*
**Size-Overall**5%
*“Such a convenient size”*
**Design-Overall**4%
*“The design is very beautiful”*
**Advertised Vs Actual Product**4%
*“It worked better than expected”*
**Ease Of Use**3%
*“Overall it feels like a simple”*
**Fun/Entertainment Experience**2%
*“A diary as a time machine - very cool idea”*
### **What buyers complain about **
**Paper Quality**16%
*“The paper is thin”*
**Value For Money**12%
*“A tad expensive”*
**Size-Overall**7%
*“It's almost too small”*
**Thickness**6%
*“Thinner than I expected though”*
**Writing Experience**4%
*“it becomes tedious to try to write in a way you do not always write in to avoid the ghosting -”*
**Ink Leakage**3%
*“The only ones that bleed are permanent ink or alcohol based”*
**Advertised Vs Actual Product**3%
*“It's hard to see in the product photo”*
**Leather Quality**3%
*“It is faux leather with a band to keep it shut”*
**Defective Material/Parts**2%
*“i try not to complain ever but im very disappointed that it came a damaged”*
**Shape/Style**2%
*“I am no going to use it isnt my style”*
### **Top return reasons **
**Size-Overall**66%
**Value For Money**8%
**Paper Quality**7%
**Advertised Vs Actual Product**6%
**Product Condition**2%
**Design-Overall**2%
**Writing Experience**1%
**Thin**1%
**Weight Heavy**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is midori planner profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 40 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the midori planner niche?**
- 10 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in midori planner?**
- Top complaints mined from reviews: Paper Quality, Value For Money, Size-Overall. The return rate is 2.0%.
- **What does it cost to enter the midori planner niche?**
- Listings span $7.87–$47.07; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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