---
title: "Trend — meal planner - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/meal-planner/trend"
last_updated: "2026-07-21T12:20:45.611Z"
locale: en
meta:
  description: "Niche score 47/100 · $395K/yr market · 918K searches/yr · $10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $395K/yr market · 918K searches/yr · $10.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — meal planner - Flapen"
---

# **meal planner**

**Skip it**

Soft demand (-22.1% this quarter) — this niche doesn't clear our bar today.

Market size 55Growth 14Conversion 52Competition 46Returns 93Price range 46Avg price 34Brand share 66Review moat 42Quality gap 22

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$395K**

$395K/yr · 918K searches

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.37–$24.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,300.25**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.1%**

90-day search growth — must beat 0% to launch