---
title: "Trend — logbook - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/logbook/trend"
last_updated: "2026-08-09T07:36:14.220Z"
locale: en
meta:
  description: "Niche score 52/100 · $107K/yr market · 231K searches/yr · $19.44 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $107K/yr market · 231K searches/yr · $19.44 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — logbook - Flapen"
---

# **logbook**

**Worth a look**

Shows low returns (1.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.

Market size 26Growth 19Conversion 30Competition 83Returns 95Price range 80Avg price 86Brand share 88Review moat 29Quality gap 21

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.44**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$6.10–$53.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,632.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$107K**

$107K/yr · 231K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend