---
title: "Logbook — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/logbook"
last_updated: "2026-08-09T07:34:01.516Z"
locale: en
meta:
description: "Niche score 52/100 · $107K/yr market · 231K searches/yr · $19.44 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $107K/yr market · 231K searches/yr · $19.44 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Logbook — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **logbook**
**Worth a look**
Shows low returns (1.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.
Market size 26Growth 19Conversion 30Competition 83Returns 95Price range 80Avg price 86Brand share 88Review moat 29Quality gap 21
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.44**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$6.10–$53.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,632.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$107K**
$107K/yr · 231K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, logbook is a $107K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **logbook market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$194K–$243K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**47%**
Top 20: 91%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**47%**
- STAPLES11% - Amazon Basics11% - Better Office Products10% - Tacticai8% - Getvow7% - BookFactory7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/office-products/logbook/trend)
## **Top logbook search terms**
- **log book**120K/yr-10.8%1.6% conv. - **logbook**30K/yr+2.6%1.3% conv. - **daily log book**17K/yr-4.4%1.4% conv. - **log book for business**13K/yr-21.5%1.4% conv. - **log books**13K/yr-14.5%3.0% conv. - **log book notebook**13K/yr-10.2%2.1% conv. - **daily log book for work**10K/yr-31.7%0.8% conv. - **logbooks**5K/yr-14.7%2.1% conv. - **log notebook**5K/yr-26.5%0.9% conv. - **business log book**5K/yr-31.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/office-products/logbook/search-terms)
## **Top logbook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Better Office Products Activity Log Notepad 8.5 x 11 Planning Note Pad 50 Sheets Double-Wire Spiral Daily Time Tracking Productivity Checklist Organizer (1 Pack)**Better Office Products**$6.97**4.6★331 rev](https://www.amazon.com/dp/B0CKM35Y1Z) [2**Getvow Activity Log Notepad - Spiral Activity Log Book for Business Work Undated Weekly To Do List Notepad Organized Time Spending Appointment or Contact 52 Sheets 100gsm Paper 8.5 x 11**Getvow**$8.93**4.6★188 rev](https://www.amazon.com/dp/B0C7PZK3BX) [3**Amazon Basics Classic Lined Writing Notebook for Note Taking and Journaling Hardcover with Elastic Closure 240 Pages 5 x 8.25 Black**Amazon Basics**$8.56**4.7★66,443 rev](https://www.amazon.com/dp/B01DN8TCEU) [4**Staples Black Record Book Hardbound 300 Numbered Pages 11-3/4 x 7-1/4 Durable Sewn Binding Notebook for Logs Records & NoteTaking**STAPLES**$27.89**4.6★78 rev](https://www.amazon.com/dp/B01M7VKGYW) [5**Boorum & Pease 66-500-R Record/Account Book Record Rule Green 500 Pages 12 1/8 x 7 5/8**Tops**$27.10**4.8★838 rev](https://www.amazon.com/dp/B00006IBTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Taja Spiral Lined Notebook 8.5x11 Notebooks for Work Large A4 Journal for Women & Men College Ruled Journaling Notebook for Writing Plastic Cover Spiral Journal Purple**Taja**$6.29**1,794 rev1y ago](https://www.amazon.com/dp/B0DJW9XK81) [**Nextnoid Lined Notebook Journal for Men - 120 GSM Thick Paper - 160 Pages - A5 Hardcover Notebook for Work - Ideal for Writing Journaling and Note-Taking (Black)**Nextnoid**$8.69**311 rev2y ago](https://www.amazon.com/dp/B0D93SL9Z5) [**Daily Log Books for Truck Drivers with 7 & 8 Day Recap 10 Pack 2-Ply Carbonless 35 Sets of Forms per Book 8.5 x 5.5 Paper Driver Log Books for Truckers Meet Requirements**goremote**$22.54**139 rev2y ago](https://www.amazon.com/dp/B0D2HGV2S3) [**Lined Journal Notebook for Women Men 256 Numbered Pages Hardcover Leather Journals for Writing A5 Journaling Notebooks College Ruled Journal for Business Work School Note Taking 5.75 x 8.38 Brown**dilitego**$10.62**936 rev2y ago](https://www.amazon.com/dp/B0D22XKQFP) [**Lined Spiral Journal Notebook A5 Hardcover Spiral Journals for Women Men 150 Numbered Pages Spiral Bound Notebook 100 GSM College Ruled Notebooks for Work Note Taking 5.75 x 8.38 Olive Green**PAPEJOON**$6.10**2,023 rev2y ago](https://www.amazon.com/dp/B0CX1RDX77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Staples Record Book Blue Marble Hardbound Ledger 300 Numbered Pages 7.25 x 11.75 Durable Sewn Binding Notebook for Logs Records & Notary Entries**STAPLES**$42.74**4.6★**▲ 214%**](https://www.amazon.com/dp/B014T6YLM8) [**Nextnoid Lined Notebook Journal for Men - 120 GSM Thick Paper - 160 Pages - A5 Hardcover Notebook for Work - Ideal for Writing Journaling and Note-Taking (Black)**Nextnoid**$8.69**4.7★**▲ 170%**](https://www.amazon.com/dp/B0D93SL9Z5) [**Lined Journal Notebook for Women Men 256 Numbered Pages Hardcover Leather Journals for Writing A5 Journaling Notebooks College Ruled Journal for Business Work School Note Taking 5.75 x 8.38 Brown**dilitego**$10.62**4.7★**▲ 127%**](https://www.amazon.com/dp/B0D22XKQFP) [**Taja Spiral Lined Notebook 8.5x11 Notebooks for Work Large A4 Journal for Women & Men College Ruled Journaling Notebook for Writing Plastic Cover Spiral Journal Purple**Taja**$6.29**4.6★**▲ 109%**](https://www.amazon.com/dp/B0DJW9XK81) [**Lined Spiral Journal Notebook A5 Hardcover Spiral Journals for Women Men 150 Numbered Pages Spiral Bound Notebook 100 GSM College Ruled Notebooks for Work Note Taking 5.75 x 8.38 Olive Green**PAPEJOON**$6.10**4.7★**▲ 97%**](https://www.amazon.com/dp/B0CX1RDX77)
**~~View all trending →~~**
## **What buyers say about logbook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“This notebook is great quality”*
**Paper Quality**16%
*“Awesome paper”*
**Size-Overall**8%
*“I love the size”*
**Advertised Vs Actual Product**8%
*“Exactly as pictured”*
**Value For Money**6%
*“Great value”*
**Ease Of Use**4%
*“easy to write on”*
**Durability**4%
*“Durable for day to day use”*
**Writing Experience**3%
*“You get a nice writing experience”*
**Leather Quality**3%
*“Nice soft leather”*
**Document Organizing/Classification**3%
*“Perfect to Stay Organized”*
### **What buyers complain about **
**Paper Quality**14%
*“Paper was thicker than I expected”*
**Quality-Overall**11%
*“Poor quality”*
**Value For Money**9%
*“Overpriced”*
**Advertised Vs Actual Product**8%
*“Not what it looks like”*
**Durability**5%
*“fell apart”*
**Thickness**5%
*“slightly thicker”*
**Size-Overall**3%
*“spacing much smaller than anticipated”*
**Strength**3%
*“The covers are also flimsy”*
**Leather Quality**1%
*“It is a faux leather”*
**Functionality-Overall**1%
*“Came and no papers or all worked”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**12%
**Paper Quality**9%
**Value For Money**8%
**Color**5%
**Quality-Overall**4%
**Thickness**2%
**Weight Heavy**2%
**Functionality-Overall**2%
**Thin**1%
## **Common questions**
- **Is logbook profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 49 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the logbook niche?**
- 32 brands and 107 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in logbook?**
- Top complaints mined from reviews: Paper Quality, Quality-Overall, Value For Money. The return rate is 1.0%.
- **When does demand for logbook peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the logbook niche?**
- Listings span $6.10–$53.49; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 3,632 reviews — the moat a new listing must climb.
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