---
title: "Search terms — lochby - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/lochby/search-terms"
last_updated: "2026-08-09T06:14:25.647Z"
locale: en
meta:
  description: "Niche score 34/100 · $146K/yr market · 412K searches/yr · $42.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $146K/yr market · 412K searches/yr · $42.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lochby - Flapen"
---

# **lochby**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 21Conversion 11Competition 24Returns 47Price range 95Avg price 95Brand share 5Review moat 87Quality gap 24

**Avg price**

**Incredible****$42.03**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.78–$66.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****263**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$146K**

$146K/yr · 412K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms