---
title: "Lochby — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/office-products/lochby"
last_updated: "2026-08-09T05:17:10.213Z"
locale: en
meta:
description: "Niche score 34/100 · $146K/yr market · 412K searches/yr · $42.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $146K/yr market · 412K searches/yr · $42.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lochby — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **lochby**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 21Conversion 11Competition 24Returns 47Price range 95Avg price 95Brand share 5Review moat 87Quality gap 24
**Avg price**
**Incredible****$42.03**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.78–$66.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****263**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$146K**
$146K/yr · 412K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lochby is a $146K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lochby market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$252K–$336K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- LOCHBY64% - VEAPILS18% - Maxhoo10% - Tintris3% - Krozur2% - WIKSRY2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/office-products/lochby/trend)
## **Top lochby search terms**
- **lochby**195K/yr-1.7%0.3% conv. - **lochby field journal**90K/yr-20.4%0.7% conv. - **lochby pocket journal**34K/yr-7.2%0.8% conv. - **lochby mini field journal**29K/yr-28.5%0.3% conv. - **lochby a5**14K/yr+17.9%0.3% conv. - **lockby**8K/yr-12.3%0.4% conv. - **lochby notebook**9K/yr-16.6%0.1% conv. - **lochby b5**5K/yr+4.9%0.1% conv. - **lochby journal**5K/yr+0.5%0.4% conv. - **lochby sidekick**6K/yr-20.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/office-products/lochby/search-terms)
## **Top lochby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$50.25**4.7★156 rev](https://www.amazon.com/dp/B0F1C16LTQ) [2**Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book**VEAPILS**$49.45**4.4★69 rev](https://www.amazon.com/dp/B0F8MHN6Y6) [3**Maxhoo Journal Cover for Field Notes & Moleskine Cahier 3.5 x 5.5 Waxed Canvas Notebook Planner Sketchbook Cover with Zipper Pen Holder (Olive)**Maxhoo**$15.78**4.6★204 rev](https://www.amazon.com/dp/B0CFPZ2FSX) [4**LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$54.99**4.7★156 rev](https://www.amazon.com/dp/B0CSXMK6W1) [5**LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$49.31**4.7★156 rev](https://www.amazon.com/dp/B0F1BWKL9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$56.42**156 rev7mo ago](https://www.amazon.com/dp/B0G319RZGV) [**Journal Cover for Field Notes & Moleskine Cahier with YKK Zipper 3.5x5.5 Waxed Canvas Notebook Cover with Pen Holder Water Resistant Travel Planner Cover for Daily Use (Olive Brown)**WIKSRY**$15.97**107 rev8mo ago](https://www.amazon.com/dp/B0FWQFJGJK) [**Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book**VEAPILS**$49.45**69 rev1y ago](https://www.amazon.com/dp/B0F8MHN6Y6) [**Pocket Journal Cover with Field Book Waterproof Pocket Notebook Cover with Zipper for Journal Planner Small Notebook Holder for Field Notes & Moleskine Cahier 3.5 x 5.5 - Mini Field Journal**VEAPILS**$37.75**52 rev1y ago](https://www.amazon.com/dp/B0F8MPM43W) [**LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry**LOCHBY**$33.96**173 rev1y ago](https://www.amazon.com/dp/B0F332DY1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$56.42**4.7★**▲ 192%**](https://www.amazon.com/dp/B0G319RZGV) [**LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$50.25**4.7★**▲ 187%**](https://www.amazon.com/dp/B0F1C16LTQ) [**LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$49.31**4.7★**▲ 179%**](https://www.amazon.com/dp/B0F1BWKL9H) [**LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry**LOCHBY**$33.96**4.7★**▲ 128%**](https://www.amazon.com/dp/B0F332DY1N) [**LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel**LOCHBY**$49.78**4.7★**▲ 35%**](https://www.amazon.com/dp/B0F1BJR41K)
**~~View all trending →~~**
## **What buyers say about lochby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Seems to be well made”*
**Size-Overall**10%
*“Great fit”*
**Durability**9%
*“Very durable”*
**Value For Money**7%
*“Amazing value”*
**Pockets/Compartments**7%
*“He absolutely loves the multiple pockets, which help keep everything organized and secure”*
**Advertised Vs Actual Product**6%
*“As described”*
**Zipper Quality**5%
*“I love that they went with YKK zippers”*
**Document Organizing/Classification**5%
*“keeps everything organized”*
**Material Quality**4%
*“It is made of a durable canvas material”*
**Design-Overall**4%
*“It is very well built”*
### **What buyers complain about **
**Size-Overall**23%
*“Just a bit too big”*
**Value For Money**7%
*“There are certainly more expensive versions this kind of thing available”*
**Quality-Overall**7%
*“is substandard in quality”*
**Durability**6%
*“Fell apart after a few uses”*
**Material Quality**5%
*“You also only get one cheaply made dot-grid pad”*
**Thickness**3%
*“And it was too thick for the wallet”*
**Stitch/Finish/Polish**3%
*“Poor stitching, cheap zippers”*
**Water Resistance**3%
*“Not water resistant”*
**Strength**2%
*“Built tough”*
**Zipper Quality**1%
*“The YKK zipper tabs clattered against each other so I cut them off”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**8%
**Zipper Quality**6%
**Quality-Overall**3%
**Material Quality**3%
**Product Condition**2%
**Pockets/Compartments**2%
**Value For Money**2%
**Stitch/Finish/Polish**2%
**Color**2%
## **Common questions**
- **Is lochby profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the lochby niche?**
- 6 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lochby?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.2%.
- **When does demand for lochby peak?**
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lochby niche?**
- Listings span $15.78–$66.76; the average listing price is $42.03 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.
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